June 2009

Your Boss Doesn’t Care About ‘The Conversation’

June 22, 2009

It’s finally happened.  After months of prodding, your skeptical boss has agreed to listen to your pleas for how your company should be blogging. She calls you into her office, and when you sit down, she asks pointedly “So, tell me why we should start a blog.” You smile with pride and explain that “Blogging […]

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Ten steps to helping your business kick ass on Twitter

June 17, 2009

So here we go again. For those of you that were tired of hearing the hype over blogging and Facebook, now every business on the planet is buzzing about the potential of Twitter. But before you jump headlong into this vast cyber pool, here are ten steps you should follow to ensure that you maximize […]

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Ten Questions Your Company Should Ask Before it Starts Blogging

June 5, 2009

Is your company about to launch a blog?  Great, but before you do, make sure you have asked (and answered) these ten questions: 1 – Why start a blog? Why not join Twitter, or set up a page of Facebook, or do nothing at all?  Before you launch a blog, make sure that it makes […]

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Welcome!

June 1, 2009

Thanks for stopping by, let me give you a quick run-down of what you will find on this site. The information here is divided into three areas: 1 – My blog and social media consulting services. Click here if you want to learn more about my blog consulting services, or here if you want to […]

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Want to learn how to use Social Media in a crisis situation?

June 1, 2009

Originally posted on Marketing Profs Daily Fix blog Recently GaryVee had a bit of a crisis situation on his hands. He has a site called Cork’d, which is a community site for wine lovers. The site was hacked, and worst of all, set up to re-direct to a porn site. And to make matters worse, […]

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10 steps to creating the perfect small business blog

June 1, 2009

Originally posted on Search Engine Guide While many small businesses are curious about blogging, few understand the steps necessary to get a solid effort off the ground.  Here’s the steps you should consider to create the perfect blog for your small business. 1 – Pick your writers. It can be one person or a dozen.  […]

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How to launch a successful blogger-outreach program in one day

June 1, 2009

Originally posted on The Viral Garden For any company that is looking to leverage the blogosphere in its marketing communications efforts, here’s all you need to do: 9:00 am – 11:00 am: Go to Technorati and Google Blog Search and search for bloggers that are talking about your company. Make a list of at least […]

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How to avoid getting burned by negative comments

June 1, 2009

Originally posted on The Viral Garden One of the biggest fears that blogging companies have is critical comments on blogs. The idea of seeing a ‘you suck!’ conmment on a blog is enough to make most company bloggers break out in a cold sweat. But negative and critical comments from blog readers can actually benefit […]

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New tools add to Twitter’s networking potential

June 1, 2009

Originally posted on Search Engine Guide Twitter itself is pretty simple, but as the site continues to boom in popularity, 3rd party sites/tools are popping up like kudzu in the South.  And many offer a great deal of potential for helping you tap into the networking ability of Twitter. With the economy as bad as […]

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How do you decide who to follow on Twitter?

June 1, 2009

Originally posted on Search Engine Guide In yesterday’s post, I looked at some ways that I have used to get more followers on Twitter.  Now I wanted to spin it around and look at some of the criteria I have for who I decide to follow on Twitter. Let’s say I’ve just clicked on an […]

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How do you get more followers on Twitter?

June 1, 2009

Originally posted on Search Engine Guide As Twitter just continues to grow in popularity, more people are wanting to know how to expand their Twitter networks, and get more people to follow them.  There are several different ways to do this, depending on how you use Twitter.  Here’s some of the things that have worked […]

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