September 2009

Don’t just be in contact with your customers, embrace them!

September 18, 2009

This is the fifth post in a five-part series on What Rockstars Can Teach You About Kicking Ass With Social Media.  Part one is here, part two is here, part three is here, and part four is here. Recently I blogged on The Daily Fix about how Amanda Palmer sold $11,000 worth of t-shirts in […]

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Want more fans of your company’s social media efforts? Find the ‘bigger idea’.

September 17, 2009

This is the fourth post in a five-part series on What Rockstars Can Teach You About Kicking Ass With Social Media.  Part one is here, part two is here, part three is here. One area that so many companies are struggling with in creating content is finding a way to make it valuable, interesting and […]

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Want more fans? Then get out of their way.

September 16, 2009

This is the third post in a five-part series on What Rockstars Can Teach You About Kicking Ass With Social Media.  Part one is here, part two is here. A few months ago I was doing research for a post on music marketing and found the above site, TheDonnasMedia.com.  This is a massive fan-run site […]

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Why do rockstars have fans instead of customers? They are fans themselves.

September 15, 2009

This is the second post in a five-part series on What Rockstars Can Teach You About Kicking Ass With Social Media.  Part one is here. If there is a ‘secret weapon’ that rockstars have in converting customers into fans, this is it.  By default, they are a member of the very community of fans that […]

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Why have customers when you can have fans?

September 14, 2009

There’s a question I’ve been wondering about recently. Why do the people that buy most company’s products look like this: And the people that buy the products that most rockstars sell look like this: Why do companies have customers, and rockstars have fans? This was the key question I posed last month at Social South […]

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Making ‘The Conversation’ on Your Blog Equal More Than Just Chatter For Your Company

September 4, 2009

On Monday we talked about 10 ways that you can increase comments on your company blog.  This is an area that a lot of blogging companies need and want help with. But at the end of the day, how does averaging 5 comments per post versus 3 comments per post REALLY help your business?  How […]

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