January 2010

Three steps to saving your company from a social media firestorm!

January 25, 2010

Last week I was contacted by a company that found itself in an unfortunate position.  One of the products it produces had been failing, and bloggers were taking to the internet to voice their displeasure.  The end result was that if you Googled the company and its product, the majority of the top results were, […]

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I’m leaving, and I’m taking your social media strategy with me!

January 20, 2010

A couple of years ago Ann Handley, the Chief Content Officer at Marketing Profs, snagged the @MarketingProfs name on Twitter and started making fabulous use of the site to connect with and engage MP’s members.  Everyone knew that if they had a question or issue with MP, that Ann was the person they could reach […]

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What #blogchat can teach you about building a successful community site

January 18, 2010

About 10 months ago on a Sunday nite I asked a blogging question on Twitter, and as a bit of an experiment (and to better organize the responses I was hoping to get) I added the #blogchat hashtag to my question.  With that, the first #blogchat was born. Since that time, we’ve had #blogchat every […]

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