February 2010

How many filters does your message pass through?

February 23, 2010

Remember that game where a group of people sit in a circle and one person whispers a rumor to the person next to them?  Then that person whispers it to the next person, and so on until the rumor has worked its way around the circle.  Then the last person tells everyone what the rumor […]

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The ROI of giving a damn

February 17, 2010

This morning I was pleasantly surprised to see a tweet from Mike Myatt about an article FedEx’s Matt Ceniceros had written where he discussed how the company uses social media to connect with its customers.  He added this passage: “Social media” can seem like a complex world of diverse and daunting technology. But the technology […]

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Audio Post: Defining Online Influence

February 15, 2010

Hey guys, I wanted to try something different with this post. Lately I’ve been struggling to find time to get new posts up here and at The Viral Garden as frequently as I want. So I wanted to experiment with doing some audio posts like this one. I can do these quicker than writing a […]

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So how much will a social media strategy cost?

February 10, 2010

One of the most frequent questions I get about social media is the cost. What will launching a blog/Facebook fan page/Twitter presence cost me? What will a social media strategy cost? The answer is never clear-cut and depends on several factors, including: What are your goals for using social media?  This greatly determines the tools […]

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I really want you to comment on my blog

February 8, 2010

Don’t most of us want more comments on our blogs?  Even the companies I work with almost always mention ‘getting more comments’ as one of the top concerns for their blog. And it’s easy to see why we’d want more comments, after all, if our readers leave more comments, it has a lot of benefits […]

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How high is your bar set?

February 3, 2010

When I was 11 years old, living in rural Alabama, one hot summer I joined a local football team.  The school where I was attending at the time didn’t have a football program, but a nearby school did, and a couple of my friends convinced me to join them in playing football. My good friend […]

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I am a Social Media Rockstar

February 2, 2010

It’s a label that’s like nails on a chalkboard to many people, but one we can’t seem to escape. The ‘Social Media Rockstar’. Who is this person?  How do we determine who a ‘rockstar’ is in this space? Unfortunately, we too often give this label to people that really don’t deserve it.  Too many people […]

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