March 2010

How your company can save money on social media services

March 31, 2010

Here are the 8 most popular search terms yesterday for this site: So it’s pretty obvious that companies are looking for information on how much they should expect to pay for social media services.  If that’s what you are looking for, then you should definitely check out this post on how much you can expect […]

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The key to building community via social media that you are totally missing

March 28, 2010

Do you have an engagement strategy built into your social media efforts?  Do you want more comments, more friends, more followers?  More interaction? Many companies want this. If you use social media personally, you probably want this as well.  We want interaction because it tells us that we are creating something of value for others. […]

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Planning/Hosting an upcoming Social Media conference? Don’t miss this opportunity…

March 27, 2010

Luck favors the prepared. Last week I conducted a workshop on creating engagement and excitement around your social media efforts at the Social Media Optimization Summit in Dallas.  You can read my review of the event here. But the day before the event started, there was a tweetup scheduled in the sports bar at the […]

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The fast food approach to social media

March 17, 2010

“May I take your order?” “Yes, I’d like a small Twitter presence, with 200 followers.  And a Facebook Fan Page, but could you upsize that to 5,000 fans?  And I’d like to add a side of 3 updates a day to each, and a daily status report.” Amazingly, I got an email earlier asking for […]

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How to be inspired by SXSW if you weren’t there

March 16, 2010

If you haven’t noticed on Twitter the past few days, geeks have been having a field day in Austin, otherwise known as SXSW-Interactive.  I’m often asked which social media conferences are ‘must attend’ events, and although I don’t think SXSW is right for everyone, I do think that anyone that’s active in the social media […]

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How to Create a Company Blog That Customers Will Actually Give a Damn About

March 10, 2010

Recently, a ten-year veteran of company blogging said he was throwing in the towel on his company blog.  So when Joel on Software goes up in smoke, does that mean that it’s finally time to pronounce that company blogging is dead? Hardly. What it means, is that there are now a LOT more companies blogging.  […]

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Do you always have your community’s best interests in mind?

March 2, 2010

How many of you have done this same thing?  Commented on a friend’s status or item then almost immediately you started getting emails from Facebook alerting you to other people that had commented as well. This is perfect if you want to see what everyone else is saying.  But what if you didn’t?  What if […]

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