May 2010

Here’s how you can help me

May 25, 2010

If you’ve read my writings for any amount of time, you know I love the rockstar metaphor as it applies to how companies can have fans as opposed to customers.  And I’m a big fan of how @amandapalmer connects with her fans and leverages those connections to grow her brand.  Yesterday I found this interview […]

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How Twitter increased my blog’s traffic by 300% in one week

May 23, 2010

As I blogged about on Tuesday, last Monday I spent a lot of time on Twitter, in an effort to see if my increased activity there, would boost traffic and engagement here.  I was very encouraged by the results I saw, so I decided to extend the experiment to the entire week. Now that the […]

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A big secret to social media success that most companies miss

May 21, 2010

If you think about it, a lot of the ‘best practices’ for using social media can seem completely counterintuitive to companies that are new to these tools.  Take linking, for example.  On the surface, the process sounds absurd: I’m spending time every day as a social media consultant purposely promoting what OTHER people are writing, […]

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I threw a (Twitter) party and all these strangers showed up…

May 20, 2010

A fascinating series of conversations (and a couple of arguments) sprung up on Twitter last nite about managing your followers.  Some people, like my good friend Beth Harte are considering ‘resetting’ their Twitter account.  Beth’s rationale is that she wants to get back to following fewer people, and having strong connections with the people she […]

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Four reasons why Lady Gaga has fans and you don’t

May 19, 2010

Did you know there are over 2 dozen videos on YouTube of Lady Gaga crying during one of her concerts? Most involve her breaking down in response to something her fans have done, but then there’s this video. In that video, a teenager is in line to get Gaga’s autograph, and he’s crying because he’s […]

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My one-day Twitter engagement experiment

May 18, 2010

As many of you do, I use Twitter as a tool to build awareness for my blog, and to increase traffic.  In fact the site is the top referring site for this blog, and has been since Day One. Usually, I spent anywhere from 30 mins to a couple of hours on Twitter a day.  […]

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How I got 20,000 followers on Twitter

May 17, 2010

Last week I hit a milestone on Twitter, reaching 20,000 followers.  Plenty of people, myself included, have said that your follower number isn’t as important as it’s made out to be.  I think the term ‘follower’ implies that 20,000 people are actively attempting to engage with me.  In reality, I would guess it’s only a […]

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The introvert’s guide to speaking

May 14, 2010

I wrote a bit about this in the last post at The Viral Garden but the first social media event I ever spoke at was SXSW in 2008. Think about that for a moment; Here I am, an introvert that hasn’t spoken in a public setting for 5 years previously, and I am making my […]

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Forget optimizing for Google’s search engine, are you optimized for MY search engine?

May 13, 2010

When I travel I am obsessive about having all my paperwork and directions in place beforehand.  I even print out two copies of my boarding passes.  So last fall when I was traveling to Chicago to speak at the Marketing Profs Digital Marketing Mixer, I knew exactly what to do.  Fly into Chicago, leave the […]

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Five non-bloggy ways to showcase your smarts via social media

May 12, 2010

One of the most popular reasons for using a blog as a professional or business tool, is to establish you or your company’s expertise.  A blog is perfectly suited as a place to create a knowledge base of content that lets others know just how smart and qualified you are. But what if we take […]

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Social Media is not an ‘all or nothing’ proposition

May 11, 2010

We’ve all seen the studies and have heard the hype.  Social media is taking over the world and every company will have to have a full-blown social media strategy by 2011 (originally it was 2008, then 2009, then 2010…), or they will be obsolete and left behind. Give me a break. Right now CEOs and […]

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