August 2010

#Blogchat schedule for September

August 30, 2010

Guys I’m proud to announce our co-host for September, and a couple of other goodies in this post! First, our special co-host for this month will be Shani Sammons who will be discussing how musicians can use social media to connect with their fans! Shani has helped music artists in the past use social media […]

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Think negative comments/reviews online hurt your company? Guess again.

August 25, 2010

For as long as I have been working with companies to help them improve their social media efforts, I have heard them explain how worried they are about what their customers are saying online.  “How do we make it go away?” or “How do we get this off the 1st page of Google results?” are […]

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Finding your rockstars and giving them the stage

August 23, 2010

The introduction to the book Creating Customer Evangelists tells the story of  Southwest customer Ann McGee-Cooper.  One month after the September 11 terrorist attacks, with the airline industry in complete chaos, Ms. McGee-Cooper send Southwest a check for $500, and a letter which included the following explanation: We are encouraging our clients to fly Southwest […]

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#Blogchat topic for 8-22, Managing Your Sidebars!

August 22, 2010

If you are new to #Blogchat and want to know what the deal is, here’s the lowdown. Tonite’s topic, which was inspired by @JudyHelfand, is managing your blog’s sidebars!  We’ll hit on two main areas: 1 – Before we discuss what content to include on our sidebars, I think we need to first figure out […]

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The rockstars are coming to Dallas next month and YOU can join them for free!

August 19, 2010

Some of the biggest names in digital and new media will be converging on Dallas next month for Optimization Summits!  People like Geno Church, Jason Falls, CK, Brian Solis, Lauren Fernandez and a TON of other great leaders.  They’ll even let me lead a workshop and sorry, Lady Gaga will only be appearing via Powerpoint […]

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Does sharing links to other blogs on Twitter boost traffic to your blog?

August 18, 2010

I haven’t done a post here in a while analyzing my stats, so I wanted to share with you something interesting I’ve found over the past two weeks.  Going back a month, and not counting this post, I’ve published 10 posts here since July the 20th.  The posts have been a bit infrequent, until last […]

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You don’t need perfection to be a good blogger, but you do need passion

August 17, 2010

I’ve talked a bit about this before, but a lot of the work I do for companies involves consulting with them on how they can best use social media.  I will study the company’s current social media efforts (if any), their marketplace, their competitors’ efforts, their resources, their goals for social media, and then give […]

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Here’s why you shouldn’t treat social media as being ‘free’

August 16, 2010

I fear conversations just like this are happening all over the country right now: Employee: “Boss, I think we should launch a company blog.  Lots of companies have them now, even a couple of our competitors!” Boss: “Yeah, I keep hearing more about companies using blogs. How much will it cost us?” Employee: “Nothing, the […]

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Chris Brogan will be joining #blogchat Sunday nite!

August 14, 2010

If you haven’t heard, @ChrisBrogan has agreed to co-host #blogchat tonite!  We’ll be discussing how to use other social media sites in order to improve and grow your blog.  I think Chris probably does this better than anyone, so I am thrilled that he’s agreed to share what he’s learned with us. Now if you […]

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Having a strategy doesn’t make you social

August 13, 2010

Let me clear up front: If you are going to use social media, you absetively should have a strategy driving your efforts.  Totally. But simply creating a social media strategy and executing it doesn’t mean you are using social media correctly.  I can create a blogging strategy for your company and tell you exactly what […]

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Popularity is not influence, no matter what Fast Company tries to tell you

August 12, 2010

This is going to be a very personal post, and I apologize in advance because I usually don’t write about myself here.  Actually I never do, but I wanted to after a discussion I had last nite on Twitter. Over the last 5 years, I have met hundreds of people that I am proud to […]

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