September 2010

Ford CMO Jim Farley: Social media leading to ‘massive cost savings’ for Ford

September 30, 2010

How cool is this?  My friend Kaitlyn, who works for Ogilvy, wrangled some time with Ford CMO Jim Farley at the Paris Auto Show to answer a few questions about how the automaker uses social media.  So she reached out to me and a few other people to see if we wanted to ask Jim […]

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Twitter is growing like a weed again, thanks to…

September 29, 2010

Twitter has seen an additional 40 million users since April.  That’s huge, but the interesting point is that usage among mobile devices like tablets and smartphones seems to be driving the majority of the growth. Since April, Twitter has also seen a 62% jump in mobile traffic, and that coincides with it launching its own […]

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#Blogchat Schedule for October

September 27, 2010

If you missed last nite’s #Blogchat, here is the transcript. I’ve been so excited about the lineup for October that I could barely wait till today to get this post up!  We’ll have TWO amazing co-hosts plus #Blogchat will have its first sponsor!  Here’s the lineup: October 3rd – Brian Clark (@CopyBlogger) Co-Host on “How […]

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Study Says Twitter Tops Facebook, Email in Creating Advocates and Sales

September 22, 2010

A new study by ExactTarget claims that people that follow a brand on Twitter are more likely to buy that brand’s products than people that ‘Like’ a brand on Facebook, or that subscribe to its email newsletter.  The same study also found that Twitter followers were more likely to recommend a brand to their friends […]

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Would you follow your customers to prison?

September 21, 2010

Last week in Dallas I led a workshop at #Optsum called Think Like a Rockstar, that looked at how rockstars connect with their customers and turn them into fans.  And what companies can learn from rockstars in cultivating their own brand advocates.  I included several examples of how rockstars connect with and embrace their fans. […]

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#Optsum Review: Social Media isn’t the only cool kid in town anymore

September 19, 2010

At one point on Thursday during her session at Optimization Summits in Dallas, CK mentioned a type of technology and how marketers could utilize it effectively.  Then she mentioned another, and the audience was so enthralled that an hour-long discussion on just these tools commenced. Was she talking Twitter?  Facebook?  Blogs? Hell no, she was […]

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The difference between a customer and a fan…

September 14, 2010

Depends on the company.  More importantly, it depends on how the company views the person that buys their products. On Friday I’ll be conducting a workshop at #Optsum that will center on one key question: Why do rockstars have ‘fans’ while companies have ‘customers’? Because at the end of the day, both groups are making […]

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How to rawk that next social media conference

September 13, 2010

This week I am heading to Dallas for my second #Optsum conference.  I led a workshop at the one in March, and will be doing so again this week.  I absolutely LOVE speaking at and attending social media/marketing conferences like this one, and I wanted to share some tips that I’ve picked up over the […]

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#Blogchat schedule for 9-12 and some updates

September 12, 2010

Hey guys, I wanted to let you know that tonite’s #Blogchat topic will be ‘Writing For Yourself vs Writing for Your Blog’s Readers’.  This topic was suggested by @WriterChanelle, so thank you!  In recent weeks I’ve tried to give a bit more structure to the #Blogchat topics, but with this one I’m going to just […]

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All I know about online influence…

September 9, 2010

I caught the tail end of a discussion on Twitter today on online influence in the #smmeasure chat.  The topic of ‘online influence’ and how to determine who has influence and how to grow that influence has been discussed often this year. Here is all I know about being influential online and growing your influence: […]

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#Blogchat schedule for 9-05 with co-host Shani Sammons!

September 4, 2010

Guys if you haven’t heard, Shani Sammons will be co-hosting #Blogchat on Sunday nite.  We’ll be discussing how musicians can use social media to connect with their fans.  Shani just wrote a post recapping a lot of the work she did with social media for Sugarland, please check it out! I wanted to give y’all […]

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