January 2011

You don’t inspire change by telling someone they are wrong

January 31, 2011

One of the things that has always bothered me about how we (consultants and agencies that sell social media marketing services) talk to companies about social media is that the conversation almost always starts with telling the company what they are doing wrong. They aren’t being ‘human’ enough.  They are being too self-promotional.  They don’t […]

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Three smart ways you can use #Blogchat to be a better blogger

January 31, 2011

If you’ve been living under a rock and haven’t checked out #Blogchat yet, then you are missing an amazing tool to help you become a better blogger.  The chat happens on Twitter every Sunday nite at 8pm Central, and you can learn more about it here. As I was watching the tweets stream by (literally) […]

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Use Google Reader’s Shared Items for post ideas

January 30, 2011

Veteran blog readers have probably already discovered that Google Reader is a great way to keep up with the blogs you are subscribed to.  But one of the features I get a ton of value from is the Shared Items from my friends.  Think of it this way: Everyone else is subscribed to dozens of […]

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Use TweetDeck to track who favorites your tweets

January 29, 2011

My pal Ian alerted me to a really cool feature in TweetDeck, the ability to see who is favoriting your tweets, and which tweets they are favoriting.  To the left is a screenshot of how this shows up in your Mentions column. You might have to turn this feature on to see it, if so, […]

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CMOs look to find revenue growth from Social Media in 2011

January 28, 2011

Ian Greenleigh, who heads up Social Media at Bazaarvoice, gave me a heads-up on a new report that the company has published on how CMOs use and view social media heading into 2011.  Long-time readers here will remember that I interviewed Ian here a few months ago.  You can receive a free copy of the […]

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‘Be Awesome!’ is not a social media strategy, it’s a soundbyte

January 27, 2011

How many times have you heard this advice for having a great blog or social media presence? ‘Be Awesome!’ ‘You have to join the conversation!’ Or my favorite advice, on how to get more Twitter followers, ‘Be worth following!’ The bottom line is that social media isn’t quick and easy.  If you want to REALLY […]

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How to overcome your boss’ objections to using Social Media

January 26, 2011

In the last post, we talked about some ideas for selling your boss on why your company or organization should use social media.  But if you are having to ‘sell’ the boss on social media, that probably means she is skeptical, and probably has a set list of reasons why she does NOT think social […]

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How to sell your boss on using Social Media

January 26, 2011

Ready to have ‘the talk’ with your boss?  The one where you make your case for why it’s time for your company to start using social media (what talk did you think I meant?!?)?  Here’s some tips for helping you make your case: 1 – Don’t talk buzzwords, talk tangible business benefits.  Only mention things […]

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How to write good blog content

January 25, 2011

During the last #Blogchat, at one point the discussion shifted to writing good content on your blogs, and what defined ‘good’ content. Most of us seemed to fall into one of two camps: People that said that good content created value for your audience, and people that said that good content created value for the […]

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Will there be a LIVE #Blogchat at SXSW?

January 24, 2011

One of the most frequent questions I have gotten in the past few months when I attend or speak at events is ‘Have you ever thought about doing a live #Blogchat?’ In fact, I have.  And what I would like to do is find a smart company that wants to sponsor a LIVE #Blogchat during […]

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5 reasons why companies should spend LESS time listening to social media experts

January 24, 2011

If you work at a company and are passionate about social media, and passionate about getting your company to use social media, then you are probably spending a lot of attention to the supposed social media experts.  The most influential bloggers and Twitter users.  The ‘rockstars’. Here’s 5 reasons why that’s probably not a good […]

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