March 2011

10 Proven Tips for Getting More Engagement on Your Business Blog RIGHT NOW!

March 31, 2011

Next week I am speaking at the PRCA State Conference in Birmingham, on how to create engaging content.  I’m currently putting the finishing touches on my presentation for this event, and wanted to share some of the tips with you here on how to increase engagement on your blog. 1 – Decide WHO you are […]

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Why do we apologize for wanting to make money?

March 30, 2011

There seems to be an unwritten rule in social media: “You don’t attempt to make money off the content you create via social media.” I’m not sure who created this rule, but every time a content creator attempts to monetize their efforts, there is almost always a level of backlash.  Chris Brogan is probably the […]

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How I increased traffic to my blog by 145% in three months

March 29, 2011

Over the past 3 months, I’ve made a concerted effort to post more often here.  During #Blogchat on Sunday night, a few people were asking me about my experiences, and I promised to do a recap post here, detailing what I have learned. First, as you might expect, traffic is up sharply.  Here’s how traffic […]

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Two WordPress plugins to help convert new visitors into readers

March 28, 2011

According to Google Analytics, at least 25% of the traffic here is coming from Twitter and Facebook.  Which is great, but the problem is that a lot of these visitors are here for the 1st time, and often they will only be here long enough to read the latest post, maybe leave a comment, and […]

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Why introverts love Social Media

March 25, 2011

“Hello, my name is Mack, and I am an introvert.” If you are an introvert that’s active in social media, do people that you meet find it difficult to believe that you are introverted?  I get this often, so much so that I have on my Facebook page that I am “Online extrovert, offline introvert. […]

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New research proves that RESPONDING to negative feedback online benefits companies

March 24, 2011

One of the biggest misconceptions companies have about online and social media is that any and all negative reviews and comments should be completely ignored.  The idea seems to be that if companies ignore the negative response from customers, that it ‘goes away’. A new Harris survey concludes that the opposite is true, if companies […]

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How to use Google Reader to share and promote content on Twitter

March 23, 2011

Last week I wrote a post here on sharing and promoting content on Twitter, and included seven tips on doing this.  But several of you have asked for a better explanation of the 6th step: Wrap as much amazing shared content around YOUR content as possible.  Want to share your newest blog post on Twitter? […]

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The one blog post that got me over $22,000 in consulting business

March 22, 2011

I wanted to tell you about two blog posts I have written that both got very different results for me.  The first was a rant, and it was an engagement bonanza.  It currently has over 70 comments, got around 600 ReTweets, and on the day it was published, traffic to the blog was over 900% […]

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Rethinking how companies connect with influencers

March 22, 2011

One of the highlights of SXSW for me was getting to catch up with my friend Tom Martin.  Tom was also kind enough to interview me for his Talking With Tom series.  If you haven’t heard about this, Tom started going around the country interviewing marketers. thought leaders and influencers in the social media space […]

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So what the hell is Twitter anyway?

March 21, 2011

So how do you explain what Twitter is to someone that’s never used it before?  It’s not easy, is it?  When I try to explain what Twitter is to friends and others, I try to talk about different ways that you can use the site.  Here’s some examples: Twitter as a networking tool. One of […]

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A no-nonsense guide to sharing and promoting content on Twitter

March 17, 2011

I’m coming up on my 4th anniversary of being on Twitter.  The way I have used Twitter has changed at least a dozen times, and I am constantly experimenting with how to use the site to best meet my goals.  Here’s some tips I have learned for how I share and promote content on Twitter: […]

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