April 2011

Which Fast-Food Brand Has the Best Twitter Presence?

April 29, 2011

So when it comes to fast-food chains, who is the King on Twitter?  McDonald’s? BK?  Starbucks? The answer is, it depends.  Do you place more value on followers, or engagement?  How important is following back customers on Twitter?  Do more active accounts get higher marks? I found a list of the Top 10 fast-food brands […]

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Blogging Case Study: How the OpenHouse Blog Builds Engagement With Readers

April 28, 2011

One of the biggest problems that business blogs (and many personal blogs, for that matter) have is building engagement with its readers.  Today I wanted to highlight a blog that does a fantastic job of connecting with readers, the HomeGoods OpenHouse blog. It starts with the strategy First, the OpenHouse blog does such a good […]

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Coca-Cola’s CMO talks about how the company’s marketing approach is changing

April 27, 2011

Joe Tripodi, Coca-Cola’s Executive Vice President and Chief Marketing and Commercial Officer, recently penned a great article for the HBR on how the brand’s marketing is shifting from impressions to expressions.  I wanted to focus on one point that Joe made: Build a process that shares successes and failures quickly throughout your company.Increasing consumer expressions requires […]

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Recruiters: Should job applicants mention using Social Media?

April 25, 2011

As you might know, Beth Harte has been looking for a job for the past few months.  Recently, she shared this feedback she had gotten from a recruiter: “Remove all of your personal speaking, writing, blogging, and social media (i.e. Twitter, Facebook, SlideShare links, etc.) items from your resume. Companies don’t give a crap about […]

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What’s the REAL business value of blog comments?

April 22, 2011

Amy has an interesting post on her blog today on the value of blog comments.  In it, she writes: I think blog comments are VERY overrated. “Social media experts” act like they are the be-all-end-all but personally I think they are insignificant for many (not all, but the majority of) companies. If I ran an […]

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Katy Perry’s Firework Contest Shows the Power of Fan Engagement and Empowerment

April 20, 2011

Last year, artist Katy Perry launched a contest based around her latest hit single, Firework.  Tying into the theme of the song, she asked her fans to create a video telling her who was a ‘Firework’ in their lives.  Someone that inspired them, and for what reason.  The winner and their Firework would get a […]

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10 Keys to Having an Amazing Marketing and Social Media Conference

April 19, 2011

Over the past 3 years I’ve spoken at and attended a few dozen marketing and social media conferences.  Luckily, most of these events have been solid, and even when I have spoken at events, I try to stay around for the rest of the event as an attendee.  Now is the time when a lot […]

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Lessons From the Bookshelf: Marketing Lessons From the Grateful Dead

April 18, 2011

One of the things I’ve tried to make an effort to do in 2011 is read more books.  I am lucky enough to constantly be offered review copies of books that friends and colleagues have written, but rarely have time to get to reading them. But at the same time, I didn’t want to do […]

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Announcing my partnership with Content Marketing Institute

April 14, 2011

I’m very excited to announce that moving forward, I will be working with CMI (Content Marketing Institute) to help them provide content marketing strategy and editorial services to clients.  CMI Founder Joe Pulizzi and CMI’s “Strategist in Residence” Robert Rose have created a wonderful team of consultants that I have a great deal of respect […]

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Every piece of content you create should have a specific goal

April 13, 2011

A friend teased me yesterday that the posts I wrote on Monday and Tuesday here hadn’t gotten as many comments as most of the posts here do.  I told her that I wasn’t writing the posts for comments, but for search engines. What?  Yes, the primary goal for my post on creating a Social Media policy on […]

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Creating a Corporate Blogging Policy? Here’s Six Areas to Consider

April 12, 2011

Yesterday we talked about considerations when creating a social media policy for your company or organization.  But if your company or organization is planning on launching a blog, you also need to consider what policies and guidelines (both internal and external) will be in place for your efforts.  Here’s six areas that you should consider […]

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