May 2011

Wait, my blog’s search traffic is down, what happened?

May 31, 2011

Welcome to another edition of ‘What can we learn about our own blog from watching Mack obsess over his?’ Ok, as most of you know, in January I decided to ramp up my posting schedule.  Since this blog’s launch 2 years ago (BTW Happy Birthday!) up till January of this year, I had kept to […]

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Nettwerk CEO Terry McBride on Customer Co-Creation and Embracing Your Fans

May 30, 2011

I wanted to share this talk from Nettwerk CEO Terry McBride with you, as it has some pretty interesting branding and marketing takeaways that apply not just to the music industry. Pay close attention to Terry’s thought on how you can’t litigate or legislate customer behavior, but should instead understand it because that’s where the […]

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Are we headed toward a Social Media snapback?

May 27, 2011

Let’s say you are presented with a unique and unexpected opportunity.  One that would require a several-month commitment, that would mean significantly shaking your life up, but could ultimately be the best thing that ever happened to you. You need to ask some friends for advice.  People that know you completely, your life situation, and […]

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How the CDC is Using its Blog to Prepare Us For the Zombie Apocalypse

May 25, 2011

One of the complaints you often hear from businesses and organizations about blogging is that they aren’t sure what type of content to create to reach their audience.  That they don’t know how a blog can help them build awareness for their particular product.  That it’s ‘too boring’ and that no one wants to read […]

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How One Blogger Has $20,000 a Month In Sales on Her EBook

May 23, 2011

A few weeks ago on a Sunday I was scrambling for topic ideas for that night’s #Blogchat when @SarahMaeWrites suggested we cover How to Create and Sell an EBook that night.  That sounded interesting, and then she DMed me to add that she had just created and sold one, so I thought ‘Perfect!’ and asked […]

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A huge social media money-making opportunity in Twitter chat transcripts

May 22, 2011

We just wrapped up another amazing #Blogchat on Twitter.  If you aren’t familiar with #Blogchat, it’s the largest chat on Twitter, and when it gets rolling starting at 8pm Central, there will be over a tweet left every second.  So while there is a TON of great info, it’s impossible to keep up with everything. […]

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Congrats to the Four Blogs That Will Be Reviewed at #Blogchat!

May 21, 2011

Thanks to EVERYONE that submitted their blog to be reviewed Sunday night during #Blogchat!  Since there were so many submissions, I decided that we’d review 4 blogs instead of 3.  Now if your blog was not chosen, please submit it again next month, and I’ll try to give priority to the ones that weren’t selected […]

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Live #Blogchat is Coming to the Marketing Profs B2B Forum!

May 20, 2011

In less than one month, we will have the second LIVE #Blogchat ever!  That’s right, LIVE #Blogchat is coming to the Marketing Profs B2B Forum in Boston next month!  We’ll be joining what is already a stellar agenda and speaker lineup including CK, Ann Handley, KD Paine, Chris Penn and dozens more. This will be […]

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Get your blog reviewed during #Blogchat!

May 19, 2011

Ok I want to try something different with the next #Blogchat.  I seriously do appreciate all of you that make #Blogchat so amazing each week, so I’m constantly trying to figure out ways that we can leverage the power of #Blogchat so that its regular participants can benefit. So what I want to try is […]

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Most Social Media Experts aren’t hacks, but a lot of them are misguided

May 17, 2011

As part of a project I am working on, lately I have been reading (and reading up) on a lot of the books that many ‘social media experts’ have written.  And I honestly find myself cringing at a lot of the advice that they are giving companies.  Basically, they are explaining how they got X0,000 […]

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The future of marketing is in FEWER conversations

May 12, 2011

Yes I actually said something smart in #IMCChat last night, and yes I am proud of it  We had a fabulous discussion last night during #IMCChat about marketing and connecting with customers.  We were discussing how a brand’s marketing improves as it better understands the customer.  The better understanding comes from connecting, which leads to […]

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