July 2011

The three blogs we’ll review at #Blogchat tonight are…

July 31, 2011

Thanks to everyone that submitted their blog to be reviewed tonight at #Blogchat.  Here’s the three blogs we’ll be reviewing, and please do check these three blogs out if you will be joining #Blogchat tonight, and please pay close attention to the feedback each blogger has given us: 1 – Christine Margiota-Geraci’s blog.  Here’s Christine’s […]

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I have met the enemy, and he is us

July 30, 2011

This post originally appeared on BMA on February 13, 2006.  Funny how 5 years later, we are still arguing the same themes of this post.  You can read all the BMA posts here. When I left this post last month, I did so because I thought the whole ‘A-Lister’ dust up was a temporary by-product of […]

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#Blogchat LIVE video plus info on my Social Media and Blog Strategy Audits

July 29, 2011

One of the ‘problems’ I am running into when I talk to event organizers and potential sponsors about doing a LIVE #Blogchat is that it’s sometimes difficult for them to understand what a LIVE version of a Twitter chat would look like.  I try telling them that a buncha smart people get in a room […]

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Get your blog reviewed during #Blogchat – July

July 28, 2011

It’s that time again!  Once a month we review the blogs from 3 participants during #Blogchat, and we’ll be doing it again this Sunday!  The idea is that you get a ‘fresh set of eyes’ to look at your blog and give you some ideas and pointers on what you’re doing. So if you’ve just […]

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10 Things to Remember When Creating a Brand Ambassador Program

July 26, 2011

Ready to launch a Brand Ambassador Program for your company? Email me to learn how. Last week in Austin as the #DellCAP reunion wrapped up, Dell asked attendees what the ‘next steps’ should be.  The majority of the feedback the attendees gave was that they wanted Dell to ‘help us help you‘.  Which presents Dell […]

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Women of Rock: Free Music is Very Costly to Some

July 23, 2011

This post originally appeared on BMA on December 20, 2005. If you would like to read all the BMA posts, click here. “There are amazing women musicians out there. But the industry signs acts based on marketing. It’s definitely a loop. There aren’t women out there doing well, because they haven’t been signed, so (the […]

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#DellCap 2011 Review: The Future is Now

July 21, 2011

This week I got to spend some time in Round Rock, Texas, working with Dell on its #DellCAP reunion project.  This is an extension of the first #DellCAP that was held last June, that I was also lucky enough to help Dell with.  As with last year’s event, Dell brought in 15 customers (including 13 […]

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Sunday’s #Blogchat topic – How to Respond to Negative Comments

July 17, 2011

Tonight’s (Sunday) #Blogchat topic will be How to Respond to Negative Comments, and we’ll be joined by TWO special co-hosts!  Helping us learn how to handle negative blog comments will be Bazaarvoice’s Chief Marketing Officer, Erin Nelson plus Bazaarvoice’s Social Media Manager Ian Greenleigh!  Please click the links to follow both of them on Twitter, […]

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A Tale of Two Cities, And Their Aquariums

July 16, 2011

This post originally appeared on BMA on November 30th, 2005.  If you would like to read all the posts in the BMA series, click here. Bernie Marcus can’t stop smiling. The Home Depot founder is beaming as he enjoys the $250 million dollar gift he’s given the city of Atlanta, the newly opened Georgia Aquarium. And he’s not […]

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How to Measure the Success of Your Blogging Strategy

July 13, 2011

Quick: What’s the goal of your blog? You can probably answer that pretty quickly.  Maybe you want to build awareness, or establish thought leadership.  Or maybe you want to generate leads or sales.  Or use it as a customer service platform. Now comes the stumper: How do you measure the success of your blogging strategy? […]

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The Three Pillars of Modern Customer Communication

July 11, 2011

My first recollections of getting ‘online’ are in the late 1980s, and local electronic BBSes (Bulletin Board Systems).  These were basically where someone would turn their computer into a network where others could call into it with a modem, and we could chat with each other, post messages, etc.  Extremely basic functionality, ‘graphics’, etc, and […]

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