October 2011

An honest look at being a Social Media consultant

October 31, 2011

Typically, I am loathe to write personal posts here, because I think I am boring y’all to tears, but I wanted to do so today.  Over the past few months, I’ve had several discussions with people that are working in this space as the umbrella term of a ‘social media consultant’.  What prompted me to […]

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#Blogchat this Sunday will be Co-Hosted by Lee Odden discussing Live-Blogging an event!

October 29, 2011

I’m thrilled to announce that this Sunday night (October the 30th), #Blogchat will be co-hosted by Lee Odden!  I wanted to Lee to co-host our final #Blogchat before Blog World Expo because one of Lee’s many talents is that he is a prolific live-blogger!  So for those of you that are heading to Blog World […]

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Is your company making this mistake when it comes to Social Media?

October 27, 2011

Apple recently launched the newest version of the iPhone, the 4S.  Anticipation was so strong for this launch that it’s being blamed for the 1st ever dip in smartphone sales last quarter, with the thinking being that buyers were holding off on getting a new smartphone till they saw what the new iPhone provided.  Apple […]

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Getting more blog comments vs cultivating more blog conversations

October 24, 2011

One of the big concerns for so many bloggers is getting more comments on their blog.  There have been a gazillion posts written on how to get more comments, I have written a few myself.  But I think an important distinction we need to make is that getting more comments does not necessarily equal getting […]

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Lady Gaga gives fans chance to get sneak peek at the cover to Marry the Night

October 17, 2011

Last night I was involved in a fabulous #SocialChat on Twitter and at one point we were discussing how companies could learn how to better embrace their advocates by watching how rockstars engage with their fans.  We were discussing how brand advocates WANT to take ownership in their favorite brands, but so few brands actually […]

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Is Twitter making us lazy bloggers?

October 17, 2011

I’ve been closely examining this blog over the last few weeks in several areas.  One of the areas I’ve been looking at is interaction.  Most posts here get several comments, some even a few dozen or more.  So it’s been easy for me to assume that this blog has a very active and engaged community. […]

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Let’s Connect at Blog World Expo Plus a Live #Blogchat Update!

October 13, 2011

Blog World Expo is only 20 days away!  Can you believe it’s almost here?  I am knee-deep in getting prepped for my first trip to Blog World, and I wanted to touch base with y’all on a couple of key areas: First, we have nailed down all the details on the LIVE #Blogchat!  It will […]

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Book Review: The Hidden Power of Your Customers

October 12, 2011

UPDATE: Congrats to Mary Cavanaugh for winning the signed copy of The Hidden Power of Your Customers!  Thanks to everyone for the great comments and discussions! As those of you that have read MackCollier.com for any amount of time know, I rarely do book reviews here.  But I wanted to let you know about the […]

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What happens when you lose your love of blogging?

October 10, 2011

Last night’s #Blogchat topic was getting inspired again if you’ve lost your love of blogging.  It was a fabulous discussion once again, and here’s the transcript if you missed it.  I wouldn’t say that I no longer love blogging, but over the last few weeks, I am loving it a lot less, and it seems […]

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What Ragu just taught us about how big brands should use Social Media and connect with influencers

October 6, 2011

I am loathe to blog about a topic when it seems that everyone in the ‘Social Media Bubble’ has already covered it, but the recent spat between Ragu and Social Media-savvy dads just keeps pulling me back in. First, above is a list of the tweets that @RaguTweets sent out to ‘influential’ dads on Twitter […]

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How to ace your first presentation at a Social Media conference

October 5, 2011

Exactly four weeks from today I will be on a plane bound (eventually) for Los Angeles, and Blog World Expo.  I’ve already started getting ready for this trip, and we’ll be doing a Live #Blogchat there on Saturday the 5th.  As I’ve been prepping for this trip, I realized that for some of you, this […]

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