November 2011

Join @LisaPetrilli co-hosting #Blogchat tonight on How Introverts Can Use Blogging to Boost Their Careers!

November 27, 2011

I am very excited to announce that tonight’s #Blogchat will be co-hosted by my good friend Lisa Petrilli!  Lisa will be joining us to discuss how introverts can use blogging to boost their careers! If you’ve been following Lisa’s blog over the past year, you know that she’s written several extremely popular posts on how […]

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Turning Blog Comments Into Customers and Clients; Tonight’s #Blogchat Topic!

November 20, 2011

Thanks to the suggestion of Rick, tonight’s(Sunday night’s) #Blogchat topic will be How to Turn Commenters Into Customers.  Rick wrote a post on this topic, and also referenced one written by Marcus. One of the great unwritten rules of blogging is that if your posts get comments and interaction, then they are successful.  But if […]

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The missing ingredient of the Influencer vs Fan debate: The passion of your biggest fans

November 17, 2011

At Blog World, Matt Ridings and Chuck Hemann led a great discussion on Online Influence.  At one point, Chuck made the point that if he wanted to reach gardeners, it would probably make more sense to reach out to his mom, who is a gardener, vs Michael Brito, who has a much larger online reach, […]

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Think Like a Rockstar is coming to MPU on Wednesday!

November 15, 2011

I’m super excited to announce that tomorrow I’ll be presenting Think Like a Rockstar as part of Marketing Profs’ Content Marketing Crash Course!  Here’s the description of the session: Engagement and interaction are key elements of a successful social media strategy. That’s why so many companies want more participation on their blogs and stronger connections […]

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The promise of Social Media isn’t in leveraging your customers, it’s in better understanding them

November 10, 2011

The company found Social Media and thought it was glorious to see, “I can use this tool to help them talk about me!” I saw this update on Facebook from Toby: ‘BIG pr agency VIP “our job is no longer control in social media; job is to arm fans with talking points to spread wom […]

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Review: Blog World and New Media Expo, Los Angeles 2011

November 9, 2011

Somehow, I had never attended a Blog World until last week in Los Angeles.  I came close a couple of times, but couldn’t make it work until this time. Overall, it was a great event and I’m going to make every effort to attend the next one in June of 2012.  Inevitably, Blog World draws […]

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Review: LIVE #Blogchat at Blog World Expo in Los Angeles

November 7, 2011

You know how a parent isn’t supposed to show favoritism toward one child?  I almost feel that way about the seven Live #Blogchats that have been so far this year.  Every one had amazing discussions and was special in its own way. But Live #Blogchat at Blog World Expo was my favorite one so far. […]

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