January 2012

Social Media is About Building Relationships

January 25, 2012

I spend a LOT of time on Twitter.  For me, Twitter is an amazing tool to connect and network with other people.  I know a lot of you like to use Facebook and Plus for the same reasons. Often, we will hear that we shouldn’t be ‘wasting time’ on social media sites all day, and […]

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Tapping Into the Power of Customer Conversations With Bazaarvoice

January 20, 2012

Over the past few years I’ve discovered that two of my favorite things to do is present Think Like a Rockstar, and visit Austin, Texas.  Luckily, I got to do both this week, with the added bonus of learning a lot more about an incredibly interesting tech company called Bazaarvoice.  I’ve known Bazaarvoice’s CMO Erin […]

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IBM Study: CMOs Look to Focus on Social Media, Connecting With Brand Advocates

January 16, 2012

Not sure how I missed this, but a couple of months ago IBM released the results of a survey it did of 1,700 Chief Marketing Officers about the future of marketing, specifically the next 3-5 years.  One of the questions asked was what technology CMOs plan to increase their use of over the next 3-5 […]

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Sunday’s #Blogchat Topic: How to Amplify Your Blog’s Visibility

January 15, 2012

Thanks to Rosie Taylor for suggesting this week’s #Blogchat topic on our Facebook page. We all want to know what we can do to make our blog more visible and build awareness for it.  I think when we look at this, we need to consider what we can do on our blog, and what we […]

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IKEA Fans Ask For a Sleepover So the Company Gives Them One

January 12, 2012

Over 100,000 IKEA fans took to Facebook to create a page called “I Wanna Have a Sleepover in IKEA“, and the brand granted that wish to 100 lucky members, sending them to their signature warehouse in Essex in the UK.  The fans were given the royal treatment, including snacks, massages, sleep advice from an expert, […]

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A No-Nonsense Guide to Finding the ROI of Your Business Blog

January 11, 2012

We often make our social media efforts much harder than they have to be.  For example, if your company has a blog, how do you know if it’s successful? Oops. Finding the value of your blogging efforts is one of the biggest issues companies face when it comes to social media.  Now finding the ‘value’ […]

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Stop Lying to Yourself, Your Problem Isn’t Figuring Out What to Write About…

January 9, 2012

…it’s actually writing the damn post. You don’t need ideas, open Google Reader or join #Blogchat.  You’ll have enough ideas to write posts for the next year. The problem is, when you actually WRITE the post, then it’s real.  Then you are dangerously close to publishing it.  Which means suddenly everyone will see it, and […]

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Are Brands Finally Waking Up to the Potential of Sponsored Content?

January 5, 2012

Around this time last year, and mostly on a lark, I left a post here asking for sponsors for a Live #Blogchat at SXSW.  Honestly, I didn’t expect to get any responses, but within 15 minutes of publishing my post I started receiving offers, and within an hour, my friends at 1680PR were on as […]

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How Much Does Social Media Cost Companies in 2012?

January 3, 2012

Two years ago I wrote a post entitled So How Much Will a Social Media Strategy Cost, which was designed to give businesses and organizations an idea of how much they should expect to pay consultants and agencies for basic social media marketing services.  As you might expect, that post was insanely popular, so I […]

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