February 2012

The Value of Clearing Paths in Marketing

February 29, 2012

“Oh we’re in constant contact with our customers, we ride with them all the time.” – Harley-Davidson CSO Willie Davidson when asked if HD does market research to better understand their customers. For years, brands have had it beaten over their heads that ‘The Customer’s in charge now’ and that they need to ‘Give up […]

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Companies and PR Firms: Here’s the Golden Rule of Pitching Bloggers

February 28, 2012

Your job is to make my job easier.  Do that, and I’ll give you coverage here every single time. Let me give you an example:  A couple of years ago my friend Kaitlyn (Note the ‘my friend’ part, PR peeps) at Ogilvy pitched me on an idea she had to get some more exposure for […]

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Brad Keselowski Capitalizes on Daytona 500 Delay, Tide Whiffs Badly

February 27, 2012

Pretty interesting turn of events happened earlier tonight at the Daytona 500.  With 40 laps left, the race went under caution, and as usually happens, trucks were on the track to help clear off the debris. What happened next was totally bizarre.  Driver Juan Pablo Montoya was going down the backstretch when suddenly something ‘broke’ […]

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How I Leveraged Twitter to Boost My Blog’s Traffic by 41% Last Week

February 27, 2012

I’ve blogged before about how you can use Twitter as a tool to drive more attention and exposure to your blog.  I wanted to walk you through how I used Twitter to increase my blog’s traffic last week by 41% over the previous week. First, I posted 5 times last week, Sunday-Thursday.  On Monday-Thurs, I […]

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Where Have All The Great Thought Leadership Blogs Gone?

February 26, 2012

I had an interesting back and forth with Adam the other day on Twitter about his perception that ‘social media gurus’ don’t openly disagree or challenge each other’s thoughts.  I wanted to write a post about that, but then I realized that our discussion actually dovetailed a bit into another train of thought I’ve been […]

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The Five-Year Engagement’s Blog Proves That Trying to Be Really Real Can Be Really Hard

February 23, 2012

I found an interesting bit of movie marketing news yesterday on Emily’s blog.  She mentioned that the social media strategy for the April release The Five-Year Engagement includes a character blog!  I’ve blogged about this for literally five years, but I think character blogs can be an amazingly smart vehicle for movies and television shows. […]

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What the Hell is a ‘Social Business’ and Why Should You Care?

February 22, 2012

If you’ve been following the social media marketing space/blogosphere over the last year or so, you’ve probably heard increasing chatter about the concept of ‘Social Business’. So what IS a Social Business?  Good question, and it seems one that not even the people chattering about it can agree upon.  For example, The Wikipedia definition states […]

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Newsflash: We All Have the Attention Spans of a Gnat, So Blog About That Topic Again!

February 21, 2012

I was listening to an interview that Problogger had on his site (I would link to it but it was his ‘thank you’ for signing up for his newsletter), and he was interviewing a blogger about the success he’s had with his blog.  The blogger said that part of his success was due to a […]

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The Beginner’s Guide to Blog Analytics

February 20, 2012

Analytics is an area that a lot of bloggers don’t pay as much attention to as they should.  And while I’m definitely not an expert when it comes to super-advanced analytics-tracking, I did want to give y’all a general overview of getting analytics tracking set up on your blog and some of the main metrics […]

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My 5 Favorite WordPress Plugins

February 18, 2012

Tomorrow night (Sunday) we’ll be chatting about our favorite blog plugins at #Blogchat.  The discussion will start at 8pm Central, and if you’ve never joined #Blogchat, here’s what it’s all about. To prep for that discussion, I wanted to share with y’all my five favorite WordPress plugins. These are for the WordPress.org or Self-Hosted blogs. […]

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How to Make the Most of Your Next Social Media or Marketing Conference Experience

February 15, 2012

Too often, when companies research conferences to decide if they should attend, they only look at the program.  While the program is probably the most important element to any conference, the value of an event extends far past the agenda.  And in order to tap into all the value a conference can offer, you need […]

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