July 2012

Sponsored Post: Club Med

July 31, 2012

This is a Sponsored Post for Club Med as part of its July sponsorship of #Blogchat!  @ClubMedOfficial did an amazing job as sponsor of #Blogchat this month, they were very active and engaging and I received a lot of compliments from #Blogchat participants on having them as sponsors! Also, congrats to @WordWhacker, who won Club […]

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An Open Letter to Cathryn Sloane From Someone Over the Age of 25

July 22, 2012

Dear Cathryn, Wow, it’s been a rough couple of days for you, hasn’t it?  I think almost every person over the age of 25 working in social media has linked to your article on ‘Why Every Social Media Manager Should Be Under 25‘.  And while I think everyone over the age of 25 knew what […]

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Live #Blogchat is Coming Back to the MarketingProfs B2B Forum!

July 20, 2012

Hey y’all, a quick update on some of the speaking, etc. that I’ve got coming up in the next few months. First, I’m happy to announce that Live #Blogchat will be coming back to the B2B Forum in October!  The B2B Forum will be back in Boston on October the 3rd through the 5th, and […]

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Startup Needle Seeks to Let Brands Turn Their Fans Into Customer Service Reps

July 16, 2012

Last week’s post on how brands connect with their fans drew some interesting conversation and a few people that thought that I didn’t ‘get’ that businesses are in business to make money.  I totally get that, what I don’t think some brands and marketers get is that there ARE other profitable ways to work with […]

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Sunday’s #Blogchat Will Be Co-Hosted By C.C. Chapman!

July 13, 2012

This Sunday I’m super-excited to have C.C. Chapman join us to co-host #Blogchat!  Our topic will be How to Create Content For Your Blog During a Family Vacation.  I wanted C.C. to co-host on this topic because he does a LOT of traveling and gets to play with a LOT of cool content creation tools, […]

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Coke Is the Latest Brand to Totally Misunderstand the True Value of Brand Advocates

July 11, 2012

Coke’s CMO Joseph Tripodi recently spoke on Facebook and the value of brand advocates at the Cannes Lions Festival of Creativity.  Here’s a quote from Mr. Tripodi: “When you think of the continuum of a business, you go from local, to multi-country, to international, to global, but the highest order is network and network advantage […]

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#Blogchat Topic This Sunday – How to Drive Sales With Your Blog

July 6, 2012

This Sunday’s #Blogchat will discuss how blogging companies can drive more sales from their blog!  This is a big concern for many blogging companies, as they are struggling to get sales or leads or donors or whatever from their blog.  Companies want to see that their blogging efforts are creating value for their business and […]

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