October 2012

You Build Loyalty After the Purchase, Not Before

October 22, 2012

One of the key themes I cover in Think Like A Rock Star is to discuss and explain why most rock stars can create loyal fans so much easily than most companies can.  There are many reasons why rock stars so easily cultivate fans, but perhaps the biggest reason why rock stars have more loyal […]

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Sponsored Post for OverBlog: Five Sundays in September

October 17, 2012

Note from Mack: This post is part of OverBlog’s #Blogchat sponsorship from September and is written by OverBlog user (and one of the stars of #Blogchat) Linda Bernstein (@WordWhacker).   How many times did the “factoid” that a month with five weekends happens only once every 823 years appear on your social media feeds this […]

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Graphic Recording of the Live #Blogchat at B2B Forum by Veronica Jarski!

October 10, 2012

I love this!  Veronica was at the B2B Forum last week in Boston doing a ‘graphic recording’ of some of the sessions, and she did a great job of recording some of the key takeaways from the Live #Blogchat!  Click the image to see it full-size. Here’s Veronica’s blog, and her page with many of […]

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Engagement Without Action Is Just Noise

October 3, 2012

Comments. Likes. Followers. Pins. These are all ‘engagement’ metrics that many companies track to decide if their social media marketing efforts are successful.  It’s completely understandable, because these metrics are very easy to find. And that’s typically the problem.  Too often we place too much value on the social media metrics that are the easiest […]

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Think Like A Rock Star is Done and Available For Pre-Order!

October 1, 2012

Whew! After 5 months of writing, the manuscript for Think Like a Rock Star has been handed off to my editor at McGraw-Hill, and the book is now available for pre-order on Amazon! There’s still the editing process to go through, but I wanted to give you a bit more information on what the book […]

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