January 2013

Why Red Bull and Patagonia Are Winning the Content Race

January 31, 2013

Digiday had a nice article today profiling Patagonia’s content strategy.  I found this quote from Patagonia’s Creative Director Bill Boland to be very interesting:  “Our content stays away from the hard sell,” said Bill Boland, Patagonia’s creative director. “But we are finding that our customers are interested in talking about our products. Even with the […]

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Is a Fan the Same Thing as a Brand Advocate?

January 30, 2013

Most people use the terms interchangeable, but I think they are two separate types of people.  In my mind, fans have a higher level of passion and sense of ownership over a brand.  Both brand advocates and fans want to see their favorite brands succeed, but  I think the difference is that fans will work […]

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5 Blogging Myths That Need to Die a Slow and Terrible Death

January 29, 2013

If social media has done anything, it has highlighted the fact that we humans love to jump to conclusions.  And we love to latch onto assumptions that validate and agree with our own worldview.  The same thing with blogging, we cling to many ‘truths’ that are in reality, mostly bunk.  Here’s five of them: 1 […]

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The One Simple Change That Dropped My Blog’s Traffic By 25%

January 28, 2013

Two weeks ago I wrote a pretty popular blog post on whether or not bloggers should include dates on their posts.  There was plenty of support both for having and removing dates from posts. Now at that time, I did not include dates on my posts.  But since one of my mantras is that bloggers […]

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Ignore the Haters

January 27, 2013

It’s such a privilege to be a part of #Blogchat every Sunday night.  The community there is incredibly supportive and helpful.  People go out of their way to greet you when you arrive, and to help you in any way they can.  Especially newbies and people that are joining for the first time. However, and […]

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The Art of Book Marketing and the One Thing Many Authors Miss

January 25, 2013

Think Like a Rock Star is now less than three months from hitting stores.  So as you might guess, these last few months have been a crash course for me in how to effectively market a book and help it be successful. Most of the information I’ve found and advice I’ve received from other authors […]

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You Learn How to Be a Better Blogger By Doing, Not By Listening

January 23, 2013

I have a love/hate relationship with list posts.  On the one hand, those ’10 Steps to Launching a Business Blog’ or ‘5 Ways to Improve Your Blogging Today’ posts are always popular.  I know, cause I’ve written plenty of them.   And even though a lot of bloggers don’t like them, they do help bloggers […]

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Announcing the BlogHOT Awards Plus Your Chance to Win!

January 22, 2013

Today we’ve very excited to announce the creation of the BlogHOT Awards for Outstanding Achievement in Blogging!  These awards will showcase the very best blogs and bloggers in three categories: Independent Blogger:  This is for a blogger that has their own blog, regardless of whether or not they also blog for a company.  For example, […]

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Hobbies, Deeper Learning and the One Thing You May Not Know About Scott Monty

January 21, 2013

If I asked you about Scott Monty, you’d probably offer up that he’s the Global Head of Social Media for Ford.  Everyone knows that. But did you also know that Scott is a huge Sherlock Holmes fan and has one of the best hobby blogs I’ve ever seen, The Baker Street Blog? Last night during […]

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Creating Advanced Content and the Role of Deeper Discussions on Blogs

January 20, 2013

If you think about it, one of the fastest ways to truly establish thought leadership with a blog is to continuously create high-level content around a subject.  Yet very few blogs do that, and the ones that offer high level content on a frequent basis typically have a very infrequent posting schedule. Does that mean […]

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You Build Loyalty and Create Fans With Rewards

January 18, 2013

It’s the timing and context of the reward that’s crucial. If you walk into Best Buy and the door greeter smiles and hands you a coupon for 20% off any purchase over $100 during your visit, that’s not a reward.  It’s an incentive to make a purchase.  While that coupon might increase the chance that […]

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