March 2013

Selling Your Colleagues on the Importance of Connecting With Your Brand’s Fans

March 27, 2013

Thanks to Kelly Hungerford for suggesting today’s #RockstarChat topic: How to Get Colleagues and Employees Involved in the Process to Better Connect With Your Fans.  #RockstarChat will be on Twitter today at 1pm Central. This is an important topic because as you are trying to build out programs to help your brand better connect with […]

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Customers Don’t Trust Brands, They Trust Themselves.

March 25, 2013

The above graph comes from a Forrester report How to Build Your Brand With Branded Content (I was given a complimentary copy for this post).  The graph ranks how likely customers are to trust different forms content.  Note that the Top Four types of content are partly or wholly created by customers, not the brand. […]

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More Think Like a Rock Star Book Tour Stops to Announce

March 20, 2013

Hey y’all, I wanted to give you an update on a few new speaking engagements I’ve added to the Think Like a Rock Star Book Tour page.  You can always check here for the latest info on where I will be speaking. The great thing about both these events is that they are in Alabama! […]

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What Does the Demise of Google Reader Mean For Bloggers?

March 18, 2013

@mackcollier @evrenk – the newsletter gives me 10x more response than the blog on asks and requests. By volume not %. — Chris Brogan (@chrisbrogan) March 12, 2013   A few days ago the news came out that Google will be pulling the plug on its beloved Google Reader service on July 1st.  Google Reader […]

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From Ranters to Ravers, How to Respond to Angry Customers Online

March 13, 2013

Today’s #RockstarChat will be looking at a topic that so many brands misunderstand: How to respond to angry customers online.  If companies handle interacting with an upset customer correctly, it can actually be an incredibly effective way to convert a dis-satisfied customer into a fan. Perhaps the biggest misunderstanding about angry customers online that most […]

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Want to Read Think Like a Rock Star Now, For Free?

March 11, 2013

My publisher, McGraw-Hill has added Think Like a Rock Star as one of the books available on NetGalley.  NetGalley is a site that lets book reviewers have access to advance, uncorrected copies of books.  It’s intended primarily for members of the media and bloggers that frequently review books on their site. So if you want […]

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Announcing the Think Like a Rock Star Street Team and Free Benefits For You

March 7, 2013

NOTE: The Street Team is now full, thanks for your interest! As we talked about on Monday, I don’t like to ask for help.  But I am going to do so now because I need your help to make Think Like a Rock Star as successful as possible.  I need you to join the Think […]

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#RockstarChat Recap: Should Brands Connect With Their Fans and How Can They?

March 6, 2013

This afternoon we had the first #RockstarChat, and it was such a smart conversation!  The topic was Should brands connect with their fans? Everyone was in agreement that brands should be connecting with their fans, but what happens if a brand can’t connect with all of their fans? @mackcollier Yes, identify your most passionate fans […]

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What Amanda Palmer Teaches Us About Asking For and Receiving Help

March 4, 2013

I was delighted to see that TED posted Amanda Palmer’s talk from last month on its site.  Amanda is one of the main music case studies in Think Like a Rock Star, and it’s because she does an amazing job of not only connecting with her fans, but asking her fans for help and support. […]

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