May 2013

Guest Post: How We Think Like a Rock Star at

May 30, 2013

Note: This is a guest post from’s Kelly Hungerford, who heads up Marketing and Communications for the brand.  I asked Kelly to write this post for several reasons, but mainly because she’s been a huge supporter of me and my book Think Like a Rock Star for months now.  Plus, she’s working with’s […]

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The Three Keys To An Amazing Call To Action

May 29, 2013

1 – There has to be a clear benefit for the reader 2 – It has to be easy for the reader to perform the desired action 3 – There has to be a clear benefit to you the blogger I will tell you upfront that it is extremely difficult to hit on all three. […]

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How to Use Topic Buckets With a Business Blog

May 28, 2013

A couple of years ago I talked about the concept of using Topic Buckets on your blog.  The process is pretty simple.  You pick 3-5 main topic areas that you will cover on your blog, and each one is a ‘bucket’.  Then you write posts that are related to each bucket.  Ideally, the 3-5 Topic […]

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So How Much Money Will You Make From Writing a Book?

May 23, 2013

I’ve always tried to be brutally honest with y’all when it come to money in this space because: 1 – It helps you trust the content I create here 2 – Being transparent is more comfortable for me than being vague 3 – Too many people in this space have wild misconceptions about how much […]

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How to Create and Market a ‘Cool’ Product with Social Media

May 22, 2013

I recently got this email from a reader of Think Like a Rock Star that’s interested learning how to use social media to connect with her fans and market a ‘cool’ product. “I loved your book and not only found it extremely helpful from an execution perspective of how to put an advocate program together, […]

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Fan Organizes Global Movement Celebrating Nutella, So the Brand Sends Her a C&D Letter

May 21, 2013

Sara Rosso is definitely what you would call a ‘superfan’ for Nutella.  So much so that in 2007, Rosso decided that the chocolate-hazlenut spread deserved its own holiday and created World Nutella Day.  Over the past 6 years, the ‘holiday’ has grown into first a community for fellow Nutella fans, and now a movement celebrating […]

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How to Be An Amazing Public Speaker, Especially If You Are An Introvert

May 20, 2013

I didn’t realize how bright the lights would be.  I was sitting on stage, in a room of 500 or so people, but when I looked out at the crowd, all I saw were those blinding white lights.  It was 2008, and I was the moderator of a packed session in a ballroom at South […]

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How I Increased My Newsletter Signups By Over 400% With One Post

May 17, 2013

Calls to Action are something that most bloggers don’t utilize very well.  The idea with a CTA is that you want the reader to take some action.  Maybe it’s leaving a comment, maybe it’s visiting your website, or maybe it’s signing up for your newsletter. The problem is that most bloggers don’t use CTAs or […]

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Why It’s So Important to Have a Strategy Guiding Your Social Media Engagement

May 16, 2013

I have a love-hate relationship with planning and strategy when it comes to social media.  I hate the planning aspect, but I also understand it is necessary to see the best results.  And I love it when I see those results! If you’ve read this blog for any amount of time, you know that as […]

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The Ultimate Guide to Social Media Engagement

May 15, 2013

If you ask any company or even most individuals what their top questions are about using social media, one of the first answers you will hear is ‘How do I build more engagement on my blog/Facebook page/Twitter/etc?’  In my experience there are three main reasons why most of us struggle to get the level of […]

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Think Like a Rock Star is Now Available in Europe and the UK!

May 10, 2013

I just received word from my European Marketing Manager that Think Like a Rock Star is now on sale in Europe and the UK!  You can buy the book on Amazon in paperback and Kindle editions.  I’ve been really pleased with the sales so far, and totally forgot that the book had a staggered release! […]

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