June 2013

A Special ‘Thank You’ For Buying/Reviewing Think Like a Rock Star

June 28, 2013

Earlier this month I was the closing keynote for an all-day social media event that the AMA held.  I presented Think Like a Rock Star to close the event.  Due to some technical issues, I couldn’t appear live, and had to record the hour-long presentation. So here’s what I want to do:  If you have […]

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Three Ways to Create Content That Creates Fans

June 26, 2013

Over the past few years there has been a big surge in the use of the term ‘content marketing’.  And really, the idea that your content IS your marketing.  As social media usage has become mainstream, we’ve all become content creators.  The impact this has for marketers is that promotional content is far less effective […]

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How Do You Decide Who You Should Be Writing For On Your Blog?

June 25, 2013

I’ve been blogging here for just over 4 years now.  I love blogging, but one of the things that has always frustrated me about blogging is that I have never been able to draw a direct line between my blog and a quantifiable business benefit.  IOW, I couldn’t give you an exact ROI on my […]

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Jay Baer Co-Hosting #Blogchat Tonight Discussing Youtility and Blogging!

June 23, 2013

Tonight at 8pm Central, Jay Baer will join #Blogchat to co-host and talk about his new book Youtility, which launches this week!  Here’s what we’ll be discussing: From 8:00-8:15PM, Jay will talk about Youtility and what it means for your marketing and your business (it also applies to anyone that creates content). From 8:15-8:45PM, Jay […]

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You Can’t Screw Up Your Marketing If You Give it to Your Fans

June 16, 2013

Over the past few months I’ve been sharing with you what I’ve been learning from the process of creating my book Think Like a Rock Star, and then marketing it, etc.  Today I wanted to give you an update on how the book’s doing and also talk about my marketing efforts to this point. First, […]

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The Marketing Power of Removing Your Customer’s Fear

June 13, 2013

I’m beginning to work on my first set of digital products to offer here, and I’m pretty excited.  It’s something I’ve been wanting to do for a couple of years now, but I’ve put off doing it because I was scared of getting started.  I wasn’t sure how to get started, wasn’t sure how to […]

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Five Ways a Small Business Can Use Social Media to Drive Sales

June 11, 2013

I have a friend that runs a small retail business and a couple of months ago I gave her a copy of Think Like a Rock Star.  She loves the book and the last two times I’ve been in to see her, we’ve been discussing ways that her business could leverage social media to drive […]

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Blogging and Social Media Phone Consultations Starting at $49 This Month Only!

June 10, 2013

I offer phone consultations on marketing, social media and blogging strategy, and my standard price for these consultations is $150 for a 30-minute call, and $250 for an hour-long call.  At that price, the average customer is a mid to large-sized company, and typically they buy them in blocks and have monthly or weekly calls. […]

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Think Like a Rock Star: How to Create Fans of Your Blog

June 9, 2013

Tonight at #Blogchat we’re going to apply the Think Like a Rock Star principles to building your blog’s readership and fans.  In the book, I talk about the four reasons why rock stars have fans instead of customers.  You can apply each of these areas to your own blogging efforts to grow your readership and […]

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Hire Me to Present Think Like a Rock Star At Your Event This Fall

June 7, 2013

Over the past few weeks I’ve been adding dates to my speaking schedule for the Fall, which you can find here.  I am planning on speaking 2-3 times a month for the rest of the year.  As you can see, I have one date already locked down for most of the months. Obviously, I will […]

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Three Ways Your Marketing Needs to Adapt Before it Dies

June 5, 2013

Over the past 5 years or so, there has been a rush by companies to understand how to use social media tools.  Customers are using these tools, so brands rationalize that they need to learn how to use these tools to better sell to those customers via those tools.  The idea is to take a […]

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