August 2013

Why Did Lady Gaga Spend One Million And Create a New Media Company Just to Launch a Fan Site?

August 13, 2013

In February of 2012, Lady Gaga launched LittleMonsters.com.  The community site was designed to be a place/hub for her most passionate fans to come together.  Gaga invested over one million of her own money into the site and even created a new company called Backplane to build out the exact site experience that she wanted […]

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Learn How to Video Blog Tonight at #Blogchat With Chris Yates!

August 11, 2013

UPDATE: Here’s the transcript from tonight’s #Blogchat with Chris, click Transcript on the left! Tonight (August 1th, 2013) at #Blogchat we’ll have Huddle Productions‘ Chris Yates join us to chat about video blogging!  Chris has been utilizing video along with blogging for years for his clients and himself.  He’s also extremely active on Plus and […]

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How to Decide if Your Business Should Invest in Using Social Media

August 7, 2013

“Should we be using social media?‘ is a question being asked in many boardrooms and mom and pop stores around the country.  Yes, even today in 2013.  From the business’ perspective, it’s easy to see why they are hesitant to use social media.  Yes, you can throw all the stats at them about how Facebook […]

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How Paper.li is Flipping the Role of a Brand Ambassador Program to Focus on Its Fans

August 6, 2013

Last Wednesday during #Rockstarchat we were joined by Paper.li’s Marketing Directory, Kelly Hungerford.  Kelly was joining the chat to talk about Paper.li’s Brand Ambassador program, which the company launched a few months ago.  Kelly talked about the program, how it was formed, and what the brand’s goals for the initiative were. What struck me most […]

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#Blogchat Topic For Sunday Aug 4th – Keeping Your Sh*t Straight on Your Blog!

August 4, 2013

UPDATE: Here’s the transcript! You know those posts I write from time to time where I show you how I’ve screwed up something here in the hopes that you won’t repeat my mistakes? Yeah, we’re about to have another episode in that series… So this has been a rough year for this blog.  In February […]

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Don’t Worry When People Leave You…

August 1, 2013

Let’s be honest: No one likes to see that someone has left you.  And I’m not talking about your offline relationships, I’m talking about when someone stops reading your blog, or your newsletter, or unfollows you on Twitter.  Sometimes it’s because of something you did or said. But sometimes it’s not about you, it’s about […]

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