September 2013

I’m Still Not Sold on Klout

September 30, 2013

I stopped checking my Klout score/profile about a year ago because I simply can’t understand how the score is calculated.  Plus, my score seems to always stay in a range of 74-78 when I do check it, so I stopped looking.  I got an email from Klout about a week ago telling me that my […]

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Hire Me to Help Jump Start Your Social Media Efforts in 2014!

September 27, 2013

The final 4 months of the year are typically my busiest time.  Companies near the end of their fiscal year and find out they have some budget left, so they decide they want to spend it on social media training and advisement. If you’re in this situation, then this post is for you.  First, check […]

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Sponsored Post: CCF Introduces ‘The Conscious Consumer’

September 26, 2013

Note from Mack: This is a sponsored post from #Blogchat’s sponsor in September, Clarity Coverdale Fury.  Check out their blog here, and please follow them on Twitter.  Here’s their new post, How Brands Can Win With Conscious Consumers.   “My consumption impacts myself, my family, my community and the world at large. I consider issues […]

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The Science of Happiness; What Makes You Happy and How Rock Stars Knew This All Along

September 25, 2013

I recently saw this video thanks to a share by Amy Taylor.  The video talks about a scientific study into one of the key drivers of happiness: Sharing gratitude. As soon as I saw this, I immediately recalled Katy Perry’s Firework Video Contest.  Katy asked her fans to create a video telling the world who […]

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How Blogs Impact Purchase Decisions, Tonight’s #Blogchat Topic!

September 22, 2013

Here’s tonight’s #Blogchat transcript (Click Transcript on the left). Tonight (9-22-2013) at #Blogchat we’ll be chatting about how blogs impact purchase decisions.  All month long #Blogchat is sponsored by CCF.  Tonight’s topic ties into CCF’s latest blog post about the role of brands in easing the mind of consumers.  CCF also references Chiptotle’s viral video […]

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3 Reasons Why Social Media Isn’t Saving Your Business

September 17, 2013

This Thursday for the first time I’ll be speaking in two states on the same day (yeah it sounded pretty cool when I scheduled it months ago).  Thursday night I’ll be in Nashville  speaking to the Social Media Club chapter about Think Like a Rock Star.  But earlier that day I’ll be speaking at the […]

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Where Do You Find Rich and Valuable Content For Blogging? Tonight’s #Blogchat Topic!

September 15, 2013

Here’s the transcript for tonight’s #Blogchat, click on Transcript on the left! Hey y’all tonight we will be discussing where we find rich and valuable content for our blogs.  Thanks again to CCF for sponsoring #Blogchat in September!  You can check out their blog and learn more about their new report on The Conscious Consumer […]

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Embracing Your Fans Shouldn’t Be a Campaign, It Should Be Your Business

September 13, 2013

Over the last couple of years there’s been a pattern of brands running campaigns designed to ‘show our fans how much we love them’.  Typically this involves the brand surprising the fan with some sort of free gift, the fan(s) is thrilled, and this is all filmed and turned into a commercial, then promoted in […]

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How Do You ‘Activate’ Your Brands Fans?

September 11, 2013

That’s today’s #Rockstarchat topic on Twitter, and you can join in below in this very post!  Feed readers click here. For example, think of all the brands that you would consider yourself to be a fan of.  And it could even be extended to being a fan of a TV show or a rock star. […]

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#Blogchat Topic For Tonight is Using Your Blog as a Networking Tool, Co-Hosted by Dave Delaney

September 8, 2013

Here’s the #Blogchat transcript thanks to Hashtracking! Tonight’s (Sept 8th, 2013) #Blogchat will feature Nashville’s Dave Delaney discussing with us how to use our blogs as a networking tool!  Dave just wrote a book on networking, and will have a ton of tips and tricks for us on how to leverage our blogs and social […]

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What’s the Identity of Your Fans?

September 4, 2013

Today at 1pm Central on Twitter we’ll be discussing how to find the identity of your fans at #RockstarChat.  It’s vitally important to understand who your fans are, because that helps shape the type of relationship you can have with them. For example, Maker’s Mark literally calls their fans their Brand Ambassadors.  That helps shape […]

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