February 2014

How to Better Track the Ability of Your Marketing Efforts to Drive Sales

February 27, 2014

Yesterday’s post from Kerry on a Ford Blogger Outreach program she’s involved with led to a fascinating discussion in the comments on tracking the effectiveness of marketing channels in driving sales.  Thanks to Jerome, Hugh and Kevin for chiming in with their thoughts.  The point was made that it would be difficult to track actual […]

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Blogger Outreach: How Ford is Getting it Right

February 26, 2014

Last November, I replied to a tweet from my friend, C.C. Chapman. Given the choice, C.C. asked, would you prefer a free Tesla or a free Mustang. The replies came fast and clearly favored the Tesla, but I’m a muscle car enthusiast, so I replied that I’d take the Mustang. Mustang! #LoveMyMuscle I’ll minimize my […]

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How NASCAR is Building Its Fanbase With Social Media

February 25, 2014

While most sports finish its season with its biggest event (such as the NFL with the Super Bowl), NASCAR is different in that its biggest race is the season’s first, the Daytona 500.  And two years ago marked the most bizarre Daytona 500 on record.  First, rain showers moved into Florida, postponing the race’s noon […]

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10 Things You Can Do TODAY to Make Your Blog Better

February 23, 2014

Ready to take your blog to the next level?  Here’s 10 things I have learned about making my blog better over the last 9 years. Blog Maintenance 1 – Sign up for Google Analytics.  This will give you valuable information about the health of your blog.  I use it every single day to see how […]

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Your Complete Guide to Becoming a Rock Star Brand

February 20, 2014

Often when I talk to someone about or speak on Think Like a Rock Star, they will say ‘I love the concept, but we’re not Lady Gaga or Katy Perry. They are actual rock stars, we’re just a brand.  We can’t have fans like they do.’ When I started writing the book, I set out […]

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Skateboards, Sex, and Why We Are Always Chasing Numbers

February 19, 2014

Last night I watched a Frontline episode called Generation Like.  The episode followed several teens that were learning how to use social media and learning how to create content that brought them popularity.  Switching from interesting to depressing, the show walked us through how teens were training themselves and each other to learn what type […]

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Brands, Stop Chasing New Customers and Ignoring Your Existing Ones

February 17, 2014

Now is a good time to be in the market for a new satellite television provider.  The two main competitors, Dish and DirecTv, are throwing all kinds of incentives at you.  iPad minis, free DVR upgrades, free Visa cards.  Free, free, free. The catch is, you typically have to be a new customer to take […]

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How to Turn Your Blog Into A Platform, Tonight’s #Blogchat Topic!

February 16, 2014

Here’s the link to the transcript from tonight’s #Blogchat Tonight at #Blogchat (2-16-2014) we will discuss how to turn your blog into a platform for your ideas.  Many of us blog because we want to share our ideas and our voice with the world.  But if you are truly committed to having your ideas reach […]

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Sharing Your Voice Versus Building a Platform

February 13, 2014

Yesterday was the best traffic day ever on this blog.  I checked and the 2nd best traffic day came in January of 2011 and the 3rd best in July of 2009.  In other words, it took a long time and a lot of work to reach yesterday. Something else I noticed as I was going […]

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Study: 4.7% of Your Customers Generate 100% of Your Online Word of Mouth

February 12, 2014

EngageSciences recently analyzed online interactions with and from over 400 brands and drew a conclusion that’s not that surprising: A small fraction of your customers are driving all of the talk about your brand. The startling figure from our research was that typically only 4.7 percent of a brand’s fan base generates 100 percent of the social […]

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That Esurance Super Bowl Stunt and Finding the Real Value of Social Media

February 11, 2014

So here’s the deal: Instead of buying a Super Bowl ad, Esurance bought the first ad AFTER the Super Bowl.  And they saved $1.5 Million in the process, then gave away that money.  If you wanted to win the cash, all you had to do was tweet the hashtag #ESuranceSave30 within 36 hours of the […]

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