March 2014

The Social Media Free Ride is About to End

March 27, 2014

About six months ago Popular Science made a pretty significant move on its website that a lot of people missed.  It turned off comments on its articles.  A few days ago, Copyblogger followed suit, and suddenly everyone paid attention. This is just the start.  Other sites with sizable audiences will likely do the same in […]

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Facebook is Screwing Your Brand, and You Should Thank Them For It

March 25, 2014

For brands that rely on using Facebook to reach customers, the hand-wringing just went up a notch.  Time and other sources have recently reported that Facebook’s plan is to restrict a brand’s ability to organically reach followers down to 1 or 2%.  That means that eventually, only 1 or 2 percent of your followers will […]

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Your Brand’s Legal (and Practical) Options for Addressing Negative Comments

March 18, 2014

Sooner or later, your brand will receive a negative comment or bad review. Some posts will come from actual customers, others from competitors hoping to poach your customers. Still others will come from trolls: people who have never bought from you, will never buy from you, and seemingly have nothing better to do than make […]

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In the Future Your Customers Will Completely Control Your Marketing

March 17, 2014

I recently saw a study into the content consumption habits of millenials that claimed that individuals ages 18 to 36 spend an average of 17.8 hours a day with different types of media. Some forms of media are more important to millennials than others. Social media is a top priority, as 71 percent say that they […]

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If You Want to Write a Book, Here Are Two Things You Need to Know

March 15, 2014

So in 2012 when I signed my contract to write my first book, I decided to write a post that would help my peers get a similar book deal.  It’s become one of the most popular posts I’ve ever written, but something unexpected happened as a result.  Every week I either get a comment or […]

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The Art and Science of Blogging With John Wall at #Blogchat!

March 8, 2014

Here’s the transcript for this #Blogchat with John. I’m excited to announce that John Wall will be sponsoring the next two weeks of #Blogchat on 3-9-2014 and 3-16-2014!  For John’s sponsorship, he’s come up with a pretty cool two weeks of blogging topics. Over the next two weeks John will teach us about The Art […]

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Five Proven Ways to Build More Engagement On Your Brand’s Blog

March 6, 2014

One of the biggest struggles that blogging brands face is creating engagement with their customers.  It’s tough to sell your boss on how effective your blog is if none of your customers are reading your content.  Here’s five proven ways to not only build readership, but convert passive readers into active participants on your blog: […]

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How to Get Started in Social Media When YOU Are the Business

March 4, 2014

I just had a reader send me an email with a problem that I think a lot of you are facing so instead of sharing this with only him via email, I decided to write this post.  His issue is that he’s a small business owner with no employees, that wants to start using social […]

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Study: Popularity is Determined More By Peer Pressure Than Quality

March 3, 2014

This morning I came across a fascinating study (via NPR) done by Princeton professor Matthew Salganik who attempted to learn why works of art become popular.  In essence, Salganik wanted to know if popularity was based more so on the actual quality of the art, or does social influence play a role? To find the answer, […]

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Sharing Your Expertise Without Being ‘The Expert’

March 2, 2014

Here’s the transcript from tonight’s #Blogchat. If you think about it, there’s a lot of seemingly contradictory advice being passed around about how to improve your blog.  On the one hand, one of the best arguments for blogging is that a blog allows you to share your expertise.  This is completely true and one of […]

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