May 2014

The Fan-Damn-Tastic Marketing Show Episode 3: The Difference Between Rules and Guidelines in Social Media

May 27, 2014

Welcome to a third ‘marathon’ episode of the Fan-Damn-Tastic Marketing Show that clocks in a just over 11 minutes! I talk about: 1 – Kerry O’Shea Gorgone’s amazing opener and her podcast for Marketing Profs called Marketing Smarts. 2 – How Club Carlson saw big gains on Twitter by breaking one of the biggest rules […]

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Should Your Company Have a Social Media Policy?

May 22, 2014

By now, most companies use social media as part of their marketing mix, but only 63% have implemented a social media policy according to a 2014 study from Protiviti. Jay Shepherd has suggested that organizations adopt a very simple, two-word policy relating to employee blogging (which he’s since extended to social media): “Be professional.” I […]

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The Fan-Damn-Tastic Marketing Show, Episode 2: The Power of Amazon and Online Reviews

May 20, 2014

Thanks SO much for the feedback on the first episode of The Fan-Damn-Tastic Marketing Show, I really do appreciate it!  If you have any feedback on this episode please leave a comment here, email me or leave it on Twitter with hashtag #FanDamnShow. In this episode I’ll be talking about how you can leverage online […]

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The Fan-Damn-Tastic Marketing Show is LIVE!

May 13, 2014

I’ve been waiting 7 years to say this, but I have a new podcast to tell you about!  The Fan-Damn-Tastic Marketing Show will be focused on marketing topics and how companies can better connect with their customers and covert them into passionate fans.  If you’ve read this blog or Think Like a Rock Star you […]

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How Figures Toy Company is Masterfully Using Social Media to Build Product Demand, and Giving Me Back My Childhood At the Same Time

May 8, 2014

If you grew up in the 1970s as I did, the odds are you owned a toy created by the Mego Corporation.  The company made its hay with dolls (today called Action Figures) and its most popular line was The World’s Greatest Super-Heroes, giving children everywhere their first exposure to characters like Batman, Spiderman and […]

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Amazon Introduces #AmazonCart, Social Buying Just Got a LOT Easier

May 5, 2014

This morning Amazon introduced a pretty interesting new feature called #AmazonCart.  The idea is dead simple: If someone tweets a link to a product on Twitter that you want, reply to the tweet with the #AmazonCart hashtag and it gets added to your cart on Amazon!  Of course you have to have an Amazon account […]

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How to Make Sure Your Online Messages Live in All Customer Conversations

May 1, 2014

Note from Mack: This is a sponsored post from Jim Karrh, as part of his #Blogchat sponsorship for April.  You can learn more about Jim at his site and also check out his blog, Managing the Message.   “There’s no consistency in what our people are saying to customers. It seems like everyone is just […]

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