UPDATE: Here’s the transcript from an AMAZING and insightful #Blogchat on the legal issues of blogging with Kerry Gorgone! I’m very excited to welcome my great friend Kerry O’Shea Gorgone back to #Blogchat this Sunday (5-21-17) to answer your legal blogging questions! Kerry is an attorney and also one of the most decorated business podcasters […]
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The Fan-Damn-Tastic Marketing Show Episode 31: The Legal Concerns of Social Media With Kerry Gorgone
I am thrilled to welcome Kerry O’Shea Gorgone as the first guest on The Fan-Damn-Tastic Marketing Show! Kerry spoke at the Y’all Connect conference in Birmingham last week, and I was lucky enough to get a few minutes of her time to talk about some legal issues regarding social media and marketing in general! But […]
Legal Issues Associated With Blogging: Tonight’s #Blogchat Topic With @KerryGorgone!
Here’s the transcript from tonight’s #Blogchat with Kerry! Tonight at #Blogchat (Nov 9th, 2014) we’ll be discussing the legal issues associated with blogging with my good friend Kerry Gorgone! Kerry is an amazing woman with an incredibly diverse skillset. She’s a lawyer, a former college instructor, she’s a speaker, and she’s also one of the best […]
How Bloggers Can Protect Themselves Online: Tonight’s #Blogchat Topic With Kerry Gorgone!
Here’s the transcript of tonight’s #Blogchat, click Transcript on the left! Tonight (Nov. 3rd, 2013) we’ll be tackling a couple of legal areas of blogging that have always been requested at #Blogchat. The one and only Kerry Gorgone will be joining us to discuss blogger disclosure rules as well as how to protect our work, […]
New Homepage 2018
Get More Customers Spend Less MoneyYour current customers are your best source for sustainable business success. Most companies prioritize acquiring new customers over building better relationships with its existing customers. This is unfortunate, because your current customers: Cost less. It costs 6-7 times more to acquire a new customer than it does to retain an existing customer.Spend more. […]
Podcasting for Business: How to Start a Podcast (and Keep it Going)
More people are listening to podcasts than ever: 40% of Americans have listened to a podcast—that’s more than 128 million people! Now that car audio systems can play podcasts and every iPhone comes with a “Podcasts” app already installed, consuming podcast content is easier than ever, and podcast listeners are a valuable audience. According to […]
The A-Ha Moment When Credit Karma Discovered It Had a Powerful Marketing Department It Never Knew Existed
Kerry recently forwarded me this case study post from First Round on the early success of Credit Karma. More specifically, the article talks about how CEO Kenneth Lin made a daily habit of skimming Reddit. One day, the article explains, he found something that changed his life: A thread about credit monitoring kicked off by […]
If I Ran a Social Media Conference…
When my first book came out in 2013, I started getting a lot more speaking inquiries. Many of these requests came from industry-specific events. Such as automotive, tourism, financial, etc. Up till this point, I had pretty much only spoken at social media and digital marketing events. So I assumed these industry-specific events would be similar, […]
#Blogchat Will Be LIVE at the Adobe Summit Again This Year!
For the second year in a row, #Blogchat will be LIVE at the Adobe Summit next week in Las Vegas! The special LIVE version of #Blogchat will occur at 10:00 am Central/11:00 am Eastern time on March 22nd. This #Blogchat will be held on Twitter and you can follow along with the #Blogchat and #AdobeSummit hashtags. […]
What’s the Difference Between a Brand Ambassador Program and an Outreach Program?
Influencer Marketing and working with Brand Ambassadors are two of the hottest areas in marketing today, but they are completely different tactics often aimed at completely different audiences. So what’s the difference? A Brand Ambassador program is where the company and its customers (fans) have a sort of informal and ongoing relationship. Typically, the participants […]
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