Comments on: A big secret to social media success that most companies miss

By: Vincent Parker

Vincent Parker — Wed, 19 Jan 2011 21:12:58 +0000

Sharing links to valuable content is very smart. And it’s something that I, personally, do not do enough of. So thank you for the kick.

But I think that the core to this is when you mention the word VALUE. That’s the REAL reason you do what you do. The money is just a nice side effect. Too many times people concentrate on the what’s in it for me side of things without thinking of others first.

What Zig Ziglar said is so, so true. You can have everything you want in life if you just help enough other people get what they want. You are definitely a shining example of that.

And some great comments here too! Two of my favorites are by Judy and Todd. Judy is right, this is not new at all. The tools may be, but the concept is not. I’m going to read the articles she pointed to right after this comment.

And what Todd Schnick said I just love. “Serve your competition and you won’t have any…” Love it!

Thank you for the great post.
Vincent Parker´s last post ..The BIG Secret To Global Domains International- Inc

By: SEOP.com

SEOP.com — Tue, 29 Jun 2010 03:55:24 +0000

Really odd tip. But I see where you're coming from. Thanks for sharing. .-= SEOP.com´s last blog ..SEOP™ Power To Grow added a new photo to the My Photos album =-.

By: Paul Merrill

Paul Merrill — Tue, 25 May 2010 14:20:50 +0000

You hit on the beauty of social media – and why it’s so cool compared to old marketing paradigms – we help others, and through that, we get helped!

By: Won’t You Be My Neighbor? | Inkling Media - Social Media Marketing Solutions, Lancaster, PA

Mon, 24 May 2010 12:14:49 +0000

[...] the third post was from Mack Collier, one of the top Social Media marketers out there. In the post, A Big Secret To Social Media Success That Most Companies Miss, Collier states that much of how we SHOULD be using Social Media is counterintuitive to how we are [...]

By: Bobby Rettew

Bobby Rettew — Sun, 23 May 2010 00:21:53 +0000

Thanks for great information and consistently keeping it social. Your tweets and posts keep me energized in my own business? BR .-= Bobby Rettew´s last blog ..So you want to have video in your blog? STOP, DROP, & ROLL =-.

By: Frank Dickinson

Frank Dickinson — Sat, 22 May 2010 19:20:35 +0000

Good golly Mack – you just explained my strategy that I have been trying to explain for months

Perfect!
.-= Frank Dickinson´s last blog ..Coffee Conversations: What Are You Passionate About? =-.

By: Todd Schnick

Todd Schnick — Sat, 22 May 2010 13:23:28 +0000

Serve your competition, and you won't have any... .-= Todd Schnick´s last blog ..32nd Check-In | The Publix Foursquare Watch =-.

By: Scott Parvin

Scott Parvin — Fri, 21 May 2010 20:30:12 +0000

fascinating article.

By: Judy Helfand

Judy Helfand — Fri, 21 May 2010 19:22:14 +0000

I think what most of us forget (or are too young to remember) is that social media/marketing is not new. Only the tools we use are new. A few weeks back Chris Brogan talked about “Helping Everyone Around You.” At the time I was reminded of when my husband and I bought out first business in 1986, a country inn in the White Mountains of New Hampshire. New Hampshire is pretty famous for its country inns. What you are discussing today is really not new, but the means to accomplish the goal is new or evolving. Businesses are often more successful if they “associate” with each other forming groups-chambers, professional associations, etc. For example, as innkeepers we joined an organization called “hearths and hillsides.” It was a group of country inns in the White Mountains, now http://www.countryinnsinthewhitemountains.com. But its formation was prior to the internet and someone thought the name “hearths and hillsides” was clever. I always thought it was useless, because it did not quickly tell who or what we were. When they first formed it was all about getting together for coffee, but my husband told them he didn’t really have a lot of free time for coffee…however, he did want to form a group purchasing coop. So he put out to bid – heating oil, firewood, propane, credit card processing fees for 20 inns, as opposed to each buying from their own vendors. So you see not only did we support each other, we saved a tremendous amount of money for the innkeepers. Taking it a step further we sponsored events that would entice people to visit the White Mountains. We started a reservation service, taking turns answering the phone. My husband always told the other innkeepers competition is what make us better individually and what will bring more people to the valley. If the other hotels fill up, they will need to refer to us. But they won’t refer to you if they don’t know you! Just tonight I was thinking of a Mt. Cranmore Tennis Tournament event that Hearths and Hillsides became involved in. You might get a kick out of reading this old newspaper article http://bit.ly/coDP79.
Working together as social groups is not always easy, a lot of personalities and everyone has a private life and agendas that influence their level of cooperation. But you won’t know how and if it works unless you try.

If you want to read about my memories of social media marketing from the 1950s and 60s…you can go here. http://blog.webconsuls.com/2007/08/smo-old-fashioned-way.html

By: Mack Collier

Mack Collier — Fri, 21 May 2010 17:56:33 +0000

An check this post from my results after Monday:

http://mackcollier.com/my-one-day-twitter-engagement-experiment/

What I am noticing this week is that the hours where I am sharing links (to OTHER people’s content) and interacting with others on Twitter, sends more traffic HERE than hours when I don’t. That suggests to me that sharing content & interacting on Twitter actually drives traffic back here.

I want to keep testing this, I think next week I will pick a couple of days where I don’t link to my posts at all during the day. Then at the same time, I will link to OTHER sites and interact on Twitter, and see what traffic looks like. That might give a better indicator of the influence sharing/interacting has on traffic here.