Red Bull’s marketing is one of my favorite case studies from Think Like a Rock Star. In the book I call them this generation’s Nike, and they really are. What separates Red Bull from most brands is its customer-centric marketing. Everything about the brand’s content, marketing and communication efforts is about its customers and what’s […]
Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason. While customers as a whole don’t trust brands, they do trust other customers.
UPDATE: Here’s the transcript to the #Blogchat with Jessica Northey! NOTHER UPDATE: #Blogchat was the Top Trending Topic on Twitter last night, thanks again Jessica! TopTag(3hrs) 1:#BlogChat 2:#news 3:#5yrsago 4:#FeudFX 5:#TheLeftovers 6:#CMchat 7:#DLeagueFinals 8:#IIoT https://t.co/pE0X9WlfVq — issue now global (@inowgb) April 24, 2017 Does your company or brand want to get in on this excitement […]
About 10 years ago, it was incredibly cool to call yourself a ‘social media consultant’. Social media in a business context was new and exciting (and in too many ways still is 10 years later), and those that marketed themselves as social media consultants were coveted. Yet even as social media consultants were enjoying popularity, […]
Kerry recently forwarded me this case study post from First Round on the early success of Credit Karma. More specifically, the article talks about how CEO Kenneth Lin made a daily habit of skimming Reddit. One day, the article explains, he found something that changed his life: A thread about credit monitoring kicked off by […]