It’s really tough to create content that consistently connects with customers. Part of the problem is simply staffing; Most companies hand off content creation to mid or lower-level digital people. If they do a good job, they often get promoted into more marketing-oriented roles. So there can be a constant talent-drain happening for your content […]
Monday’s Marketing Minute: Users Don’t Trust Facebook, How Covid Has Changed Shopper Behavior
Welcome to the start of another great week! Thanks for reading, on Wednesday my Movies and Marketing post will feature the movie with the greatest product placement of all-time (what do you think it is?), and on Thursday I’ll do a special post recapping what happened here in the month of September after relaunching my […]
Toolbox Saturday: Three Ways to Get Extra Value From Twitter
Every year in August, from Alabama to Ohio, there is something called ‘The 500-Mile Yard Sale’. People down a particular highway that runs from Alabama to Ohio will set up sales in their yards. I’ve always wanted to go to this as it sounds fabulous. If you’ve ever been to yard sales, you know it’s […]
I Never Saw Jack Horkheimer in Circus World, But I Would Always Remember It If I Did
Toys form so many of my childhood memories, I’m sure they do for you as well. When I was a kid I loved going shopping with my parents because it meant that whether we went to a department or grocery store, I could probably find some toys to ogle over. And if I struck out […]
What is a Customer Feedback Loop and Why Should it Be a Part of Your Brand Ambassador Program?
Customer feedback comes in many forms: Surveys the company sends out Calls to customer service Social media responses or complaints from the customer In-person feedback from customers in retail locations Often, this feedback is used to solve a current issue the customer is having. But what if a customer’s feedback isn’t focused on an immediate […]
Marketing and Movies: Interstellar
I’ve never been a big fan of science fiction movies. The simple reason why is, I can’t relate to most of them. Most science fiction movies have plots and special effects that are completely untethered to reality. I need to be able to look at what’s happening and think “Ok, I can see how that’s […]
Diversity Just For the Sake of Diversity Doesn’t Help Anyone
Whether its the speaking lineup at a marketing conference, or the executive team at a company, you’ve seen instances were there has been calls for more diversity in that group. “We need more…” people based on their race or gender or some other criteria. What is often missing from the diversity discussion is making sure […]
Monday’s Marketing Minute: TikTok Finds a Home, Visual Branding, Men Using Pinterest
Happy Monday, y’all! Hope you are ready to have an amazing week! I want to thank everyone for reading and subscribing, since relaunching on August 31st, traffic is up 17% versus the previous 3-week period. Thank you! I’ll do a comprehensive update probably next week on what happened in the first month of the relaunch. […]
Toolbox Saturday: How to Create a Posting Schedule For Your Blog
So let’s talk about how often you should post to your blog, and when you should post. This is one of the most important aspects of your blog and content strategy. First, define what you are trying to accomplish with your blog. How often should you post to meet your objectives? Who are you trying […]
The Magic of Being Second and the Spontaneous Hillside Dance
Years ago I saw a video from an outdoor music festival. The video showed a crowd of fans sitting on a hillside enjoying the concert. After a few seconds, one guy stood up and started dancing. By himself. He continued dancing, awkwardly, by himself for a minute or so. A few people nearby watched him […]
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