Let’s review the Buyer’s Journey: In looking at this process, you can see that some customers would be at each of these four stages leading up to a purchase. Let’s quickly review the type of content you should deliver to these customers at each stage: Unaware: These are customers that don’t know who you are […]
November’s Blogging Recap
November is the 3rd month of my ‘blogging relaunch’ that I started in September. Over the Summer, I decided that with changing work patterns due to covid, that it was a good time to double-down on blogging as a content creation tool. Plus, I fear that heavy regulation is soon coming to social media sites […]
Introducing #ContentCircus!
Starting one week from today on December 8th, I will be launching a new Twitter chat called #ContentCircus! #ContentCircus will be focused on three areas: Content Creation Content Strategy Content Execution #ContentCircus will be every Tuesday night at 7pm Central. We will have a topic related to each of these three areas every month, and […]
Monday’s Marketing Minute: Tracking Sales to Social Media, Conducting Sweepstakes and Contests
Happy Monday, y’all! Hope you had a fantastic Holiday weekend, and are easing into the workweek slowly. Here’s some useful links to help you start the week smarter: I always chuckle at how companies lament that they are having difficulty tying sales directly to its social media efforts. The reality is, social media as […]
The Business Link Between Customer Empathy and Brand Loyalty
The other day I was talking about mapping content and marketing to the buyer’s journey with Alexandra. Alexandra mentioned what comes after the purchase, and that’s when we began to discuss the role of creating and cultivating brand loyalty. We then had a fascinating discussion about the role that empathy for the customer plays in […]
Monday’s Marketing Minute: eCommerce Sales Spiking, Smart Marketing For Virtual Events
Happy Thanksgiving week! I hope everyone has a wonderful week with friends and family! Let’s jump into some marketing stories that caught my eye the last few days: According to eMarketer, eCommerce sales will rise by a little over 10% both this year and in 2021. When you consider that’s a big increase over […]
What Will the Next 12 Months of Social Media Look Like?
As I write this, CEOs from Twitter and Facebook are being grilled during a Congressional hearing, with censorship of content being a hot topic. It seems that user frustration with major social media sites like Twitter, Facebook an Instagram finally came to a head, for a variety of reasons, in 2020. The environment on these […]
Monday’s Marketing Minute: Growing Distrust of Influencers, Driving More Sales With Email
Happy Monday, y’all! Hope everyone had a wonderful weekend and is ready to have a great week! Here’s a few stories that caught my eye the last few days: I thought this study from Ipsos was very interesting. It found that most consumers don’t put much trust in influencers. In fact, the study found […]
Building Employee and Customer Advocacy Really Is This Simple
Think about a brand that you love. Why do you love that brand? Most people are loyal to brands for many reasons, such as the value they create, the ideas and beliefs they stand for, they feel that the brand actually cares about them. There are many reasons more, and they are personal. And that […]
Money Can Buy You Happiness, If You Spend it On This
It’s an age old question; Can money REALLY buy you happiness? Science has chimed in on this question with a definite answer; It depends. According to scientific research, money CAN buy you happiness. But, and here’s the catch, that happiness can either be short-term or long-term, based on WHAT you spend your money on. If […]
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