For any company that is looking to leverage the blogosphere in its marketing communications efforts, here’s all you need to do: 9:00 am – 11:00 am: Go to Google Blog Search and search for people that are talking about your company. Make a list of at least 20 people that have blogged about your company […]
Welcome!
Thanks for stopping by, let me give you a quick run-down of what you will find on this site. The information here is divided into three areas: 1 – My blog and social media consulting services. Click here if you want to learn more about my blog consulting services, or here if you want to […]
How to Write Your First Blog Post
Recently a friend asked me a question that any business that begins blogging will have to answer; What should your first post be about? That first post is terribly important, because it sets the tone for the blog, not just for the readers, but for the writers as well. From the reader’s point of view, […]
Your Social Media Strategy Starts With Monitoring
If your company is ready to dive into the social media waters, which tools such they examine first? Blogs? Facebook? Twitter? Wrong. Try Google. Before you can launch a successful social media strategy, you must begin monitoring existing conversations about your company. This has several advantages: 1 – It lets you be proactive in responding […]
Ten Quick Tips For Growing Your Blog’s Subscribers and Comments
Subscribers and comments are two of the most popular metrics bloggers use to measure if their blog is a success or not. I’d like to share some ways that I have increased my blog’s subscribers and the number of comments I get per post. Your mileage may vary, but hopefully many of you can […]
Ten Elements Every Company Blog Should Have
Thinking about launching a company blog? Great, now if you want to avoid being “that guy,” then here’s the essential elements that you should incorporate into your blog. 1 – A strategy. Why are you blogging? What are you attempting to do with your blog? Establish your company as an industry leader? Boost your brand […]
Think Like a Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans
“Think Like a Rock Star is the rediscovery of the simple but powerful truth: the ability to acquire new customers depends on the ability to engage, ignite your existing customers and convert them into passionate fans.” An Amazon Bestseller and the most requested McGraw-Hill publication ever submitted to NetGalley, Think Like a Rock Star is […]
Who is Mack Collier?
Recognized by Forbes as one of the Top 25 Social Media Marketers in the World, Mack Collier is a social media strategist, trainer and speaker located in Alabama that specializes in helping companies better connect with its customers via social media and digital marketing channels. He has been actively immersed in social media since 2005, and […]
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