Two areas I stress to companies that want to work with me on their social media efforts is that we aggressively monitor all relevant online chatter about them/their competitors/their industry, and that we aggressively track all relevant statistics from their social media efforts. I wanted to take a look at an example of the latter […]
Five Reasons Why No One Likes You on Twitter
As the rush to Twitter continues, everyone wants to know how to get more followers and be more productive on Twitter. And increasingly, individuals and companies are wanting to build ‘communities’ on Twitter. Here’s five reasons why many are seeing those efforts fail. 1 – Everyone can see that you are in it for the […]
Your Boss Doesn’t Care About ‘The Conversation’
It’s finally happened. After months of prodding, your skeptical boss has agreed to listen to your pleas for how your company should be blogging. She calls you into her office, and when you sit down, she asks pointedly “So, tell me why we should start a blog.” You smile with pride and explain that “Blogging […]
Ten Questions Your Company Should Ask Before it Starts Blogging
Is your company about to launch a blog? Great, but before you do, make sure you have asked (and answered) these ten questions: 1 – Why start a blog? Why not join Twitter, or set up a page of Facebook, or do nothing at all? Before you launch a blog, make sure that it makes […]
How to Launch a Successful Blogger Outreach Program in One Day
For any company that is looking to leverage the blogosphere in its marketing communications efforts, here’s all you need to do: 9:00 am – 11:00 am: Go to Google Blog Search and search for people that are talking about your company. Make a list of at least 20 people that have blogged about your company […]
Welcome!
Thanks for stopping by, let me give you a quick run-down of what you will find on this site. The information here is divided into three areas: 1 – My blog and social media consulting services. Click here if you want to learn more about my blog consulting services, or here if you want to […]
How to Write Your First Blog Post
Recently a friend asked me a question that any business that begins blogging will have to answer; What should your first post be about? That first post is terribly important, because it sets the tone for the blog, not just for the readers, but for the writers as well. From the reader’s point of view, […]
Your Social Media Strategy Starts With Monitoring
If your company is ready to dive into the social media waters, which tools such they examine first? Blogs? Facebook? Twitter? Wrong. Try Google. Before you can launch a successful social media strategy, you must begin monitoring existing conversations about your company. This has several advantages: 1 – It lets you be proactive in responding […]
Ten Quick Tips For Growing Your Blog’s Subscribers and Comments
Subscribers and comments are two of the most popular metrics bloggers use to measure if their blog is a success or not. I’d like to share some ways that I have increased my blog’s subscribers and the number of comments I get per post. Your mileage may vary, but hopefully many of you can […]
Ten Elements Every Company Blog Should Have
Thinking about launching a company blog? Great, now if you want to avoid being “that guy,” then here’s the essential elements that you should incorporate into your blog. 1 – A strategy. Why are you blogging? What are you attempting to do with your blog? Establish your company as an industry leader? Boost your brand […]