Have you ever seen something, or heard an idea, and you knew it was significant, but you also knew that you didn’t fully appreciate why it was so important? I’ve spent a LOT of time with Twitch streams the last couple of years. The content creators are highly entertaining, and the best ones are great […]
#ContentCircus 1-5-21 Recap: How to Audit Your Content
We had another fabulous #ContentCircus last night on the topic of How to Audit Your Content. The last two weeks have really taken off, I appreciate everyone’s participation and sharing their smartitude. Here’s a link to the transcript from Hashtracking. I wanted to highlight some of the great points made during the chat: Readability […]
A Step-By-Step Guide to Performing a Content Audit That Increases Traffic and Conversions
I’ve been blogging for 15 years now, and in that time I’ve learned that the last two weeks of every year is when traffic to my site drops about 30-40%. Pretty much like clockwork, traffic begins to fall on the Friday before Christmas, it rises a bit the week after Christmas, then returns to normal […]
Monday’s Marketing Minute: Podcasts Thrived in 2020, Year’s Top Search Terms, Fast Food in Pompeii??
Happy New Year, y’all! Welcome to 2021! Time to turn the page and start into a new year and I am ready for it! I bet you are as well! Before we get to today’s Marketing Minute, tomorrow night’s #ContentCircus will discuss how to do a content audit. It’s a process I’m going through now, […]
Hire Mack Collier for Content Strategy, Content Creation and Content Execution
So before we talk about the consulting and training solutions I provide for companies that need help with their content, digital or marketing strategies, let’s talk about your experiences. If you’re reading this, the odds are you’ve hired a digital agency or two in the past that promised you that they would get you a […]
#ContentCircus 12-15-20 Recap: How to Create Content For Every Stage of the Buyer’s Journey
Last night we had our second #ContentCircus chat, and our topic was How to Create Content For Every Stage of the Buyer’s Journey. We had a wonderful discussion and I wanted to share some of the key takeaways. For the purposes of our chat, the stages of the Buyer's Journey will be: Unaware (and I […]
How to Create Customer Loyalty After the Product Purchase
Let’s say for every product you buy, there are one of three outcomes as far as your satisfaction with the purchase: 1 – Indifferent. The product does what you expected it to do, no more or no less. 2 – Upset. The product doesn’t meet your expectations. 3 – Excited. The product exceeds your expectations. […]
Monday’s Marketing Minute: Big Facebook Lawsuit, Radio Revival, Twitch/Wendy’s Team-Up
Happy Monday, y’all! I hope everyone is having a wonderful December and is getting ready for Christmas and the Holidays! On a personal note, I wanted to thank all of you for your support since I ‘re-launched’ this blog in late August. All of us have dealt with adversity this year, and 2020 was already […]
Improve Your Content Marketing By Doing These Three Things
Abraham Lincoln famously said that if you gave him 6 hours to chop down a tree, he would spend the first 4 sharpening his axe. The point is that when you improve your process, you get better results. Too many companies today are in a rush to ‘try something new’ when they aren’t getting the […]
#ContentCircus 12-8-20 Recap: Where to Post Content
Last night we had our first #ContentCircus chat on Twitter! #ContentCircus happens every Tuesday night at 7pm Central, and we discuss a variety of topics, focusing on content creation, strategy and execution. Our topic for last night was ‘How to Decide Where to Post Content’. One of the things I always try to do with […]
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