So Marketo had a bad day yesterday. They forgot to renew their domain, causing the site to be down, and plenty of frustration and panic for their customers. Believe it or not, this happens. A few years ago here I briefly lost the mackcollier.com domain for the same reason, I thought it was set to […]
I’m Letting You Off the Hook; You Don’t Have to Blog As Much Anymore
UPDATE: Here’s the transcript from this #Blogchat. If you’re a business and you’re blogging every day, then you’re doing it wrong. I know, I know, for years the conventional wisdom was that in order to build readership for a blog, especially if it’s a business blog, you needed to blog as often as possible. And that […]
How to Incorporate Millennials Into Your Brand Ambassador Program
In many ways, millennials are ideal for most Brand Ambassador Programs given who they are, how they communicate, and where their passions lie. The starting point for the group defined as millennials is generally considered to be anyone born in ‘the early 1980s’, and most sources put the end-point for this age group as being […]
How to Write a B2B Blog That Gets Engagement and Results
UPDATE: Here’s the transcript for this #Blogchat! Tonight’s (6-18-2017) #Blogchat will focus on B2B blogging. From past surveys, I’ve found that about half the #Blogchat audience blogs for their employer, and that employer sells to other businesses. So this should be another very interesting #Blogchat for those of you blogging for a B2B! Blogging for […]
Ann Handley Joins #Blogchat to Discuss Storytelling in Marketing!
UPDATE – Here’s the transcript from Ann’s #Blogchat! I’m thrilled to announce that Ann Handley, the world’s first Chief Content Officer will join #Blogchat this Sunday (June 4th, 2017) to discuss Storytelling in Marketing! Marketing Profs is June’s #Blogchat sponsor, and they have a great freebie for you! Click here to get their FREE 37-page […]
A Quick Overview of Lenny and Larry’s Brand Ambassador Program
I am constantly looking for nutritional snacks and such for when I travel. I am an extremely picky eater, plus I had my gall bladder removed a few years ago, and if I don’t eat regularly, it can cause headaches and slight nausea. So having tasty and ideally nutritious snacks while traveling is a must […]
How to Write Like a Thought Leader (Even If You Don’t Think You Are)
UPDATE: Here’s the transcript from our #Blogchat discussion on How to Write Like a Thought Leader. On Sunday (May 28th, 2017), our #Blogchat topic will be How to Write Like a Thought Leader (Even If You Don’t Think You Are). The discussion starts at 8pm Central, and #Blogchat is sponsored in May and June by Marketing […]
Kerry Gorgone Joins #Blogchat to Answer Your Legal Questions About Blogging!
UPDATE: Here’s the transcript from an AMAZING and insightful #Blogchat on the legal issues of blogging with Kerry Gorgone! I’m very excited to welcome my great friend Kerry O’Shea Gorgone back to #Blogchat this Sunday (5-21-17) to answer your legal blogging questions! Kerry is an attorney and also one of the most decorated business podcasters […]
The Complete Guide to Writing Useful Business Blog Content
How many times have you heard that as a business all you need to do is write ‘useful’ content for your customers? Probably about as many times as you’ve heard that all you need to do is write ‘awesome’ posts. The problem is that all the ‘experts’ tell you to write useful content, but don’t […]
Your Big Brand is Already Doing Influencer Marketing, Whether You Realize it or Not
Last week, I wrote about how social media isn’t hard, companies make it hard. The idea being that a lot of opportunities fall into the lap of companies every day in regards to their digital strategies, and often these opportunities aren’t capitalized on. For example, right now there’s a mad rush by brands to get […]
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