A few years ago a conference approached me about doing a Live #Blogchat session during their event, and I agreed. I told the event that if they wanted to, they could sell a sponsorship to the Live #Blogchat to recoup some or all of the costs that they were paying me for the session. I […]
How I Increased One Post’s Traffic by 255% in One Year
As content creators, there’s always a push on to create more content. Bloggers know that on average, the more often they create content, the quicker their traffic and readership grows. But one of the best ways to grow your traffic is to actually improve your existing content. For the past year, I’ve been ‘remastering’ my […]
Sears Turns its Twitter Account Over to Five Dads for Father’s Day
One of the things companies struggle with how to build engagement with their social media accounts. The cold reality is that most people don’t engage with a company on Twitter until there’s a problem. The majority of current or potential customers aren’t following a given brand’s Twitter account on a given day. So how do […]
Why is Red Bull Blogging About Video Games?
I was doing some research for a new post (right) and came across this post for tips on how to win at PLAYERUNKNOWN’S BATTLEGROUNDS, one of the hottest mobile games right now. What’s interesting is the post was on RedBull.com. Red Bull sells energy drinks, they don’t sell video games. So why is Red Bull […]
You Don’t Need a Strategy For Tomorrow, You Need a Plan For Today
Every business or organization that uses digital marketing needs a solid strategy in place to guide its digital efforts.I know, that seems to contradict the headline of this post, so stay with me. For years, I’ve helped clients develop and plan world-class strategies to guide their digital, social and content efforts. Unfortunately, these clients sometimes fall […]
What Gamers on Twitch Taught Me About Building an Online Community
I regularly check Twitter’s trending topics, and a few months ago I noticed that the top trending topics were “The DOC” and “Twitch is Down”. Twitch being down grabbed my curiosity, why was it down? Now my sum total knowledge of Twitch at this point was that it was ‘that site where people watch other people […]
Your Content Not Converting Has Nothing to Do With Your Content and Everything to Do With Your Customer
If you want to improve the ability of your blog to grow your business, you need to focus on creating content that converts. In simplest terms, a conversion is an action that the customer takes as a result of interacting with your content. There are many actions the reader can take when interacting with your […]
Want to Create a Brand Ambassador Program? Here’s 10 Things to Remember When You Do
Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason. While customers as a whole don’t trust brands, they do trust other customers.
Case Study: Patagonia’s Brand Ambassador Program Focuses on Product Design and Development Over Sales
Did you know Patagonia has a Brand Ambassador Program? Probably not, but the brand has had an ambassador program since at least 2000. This makes sense when you consider that Patagonia has never made advertising of any kind a priority for the brand. Patagonia founder Yvon Chouinard has often proudly proclaimed that the brand only spends […]
How to Republish Your Old Posts Like a Rock Star
Republishing old blog posts has become increasingly popular among bloggers over the last few years. I’ve been doing this for about a year now, and I’ve seen spectacular results. I use a specific system for republishing my old blog posts, and I wanted to share that system with you. I’ve often talked about how you […]
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