I suspect there will be an update in the next Monday’s Marketing MInute, but the DOJ, along with multiple states, has filed an antitrust lawsuit against Google. The Senate has said it wants the CEOs of both Facebook and Twitter to come before it and explain why their platforms are censoring content. And both presidential […]
Marketing and Movies: The Dark Knight
The original Batman film from 1989 was a critical and commercial success. In particular, Jack Nicholson’s portrayal of Batman nemesis The Joker, as well as director Tim Burton’s efforts were particularly praised. So when it was announced that the Batman series reboot would again feature The Joker in 2008’s The Dark Knight, many fans were […]
The In-Person Renaissance Is Coming
Back around May, I saw a video on Facebook. It was two cousins, both around 8 or 9. They were standing about 6 feet apart, and giggling. A parent of one of the children explained that the cousins hadn’t been able to see each other for weeks due to covid restrictions, and they were about […]
Monday’s Marketing Minute: Online Holiday Sales Spike, Top Brands For Loyalty, Turn Blog Posts Into Tweet Threads
Happy Monday, y’all! Hope you have a wonderful week planned, cooler weather is here, and Halloween is right around the corner. One of my favorite times of the year! This is very believable. If you sell products or services online, you need to be auditing your website to make sure the purchase process is […]
Twitter Doubles Down on Censoring its Users
So less than 24 hours after I posted here about how Twitter’s political activism was threatening all content creators, Twitter validated my fears. Twitter spent most of yesterday actively censoring a NYPost story about Hunter Biden. Twitter locked the NYPost’s account for a time, then later started locking any accounts that shared the story, or […]
Marketing and Movies: Hearts In Atlantis
Hearts In Atlantis is a wonderful drama that, when you finish watching it you will likely say “Wait, that was based on a Stephen King book?” It was, and it features a wonderful performance by the always brilliant Anthony Hopkins. Hopkins plays Ted Brautigan, a man with psychic powers who is being chased by a […]
Twitter’s Political Activism May End Up Costing All Content Creators
Over a year ago, Twitter launched its ‘Managing the Conversation’ initiative. This was adopted, according to Twitter, to start monitoring and moderating interactions on Twitter based on user intent or perceived intent. In other words, if a Twitter user was engaging another Twitter user in a way that didn’t break the current Twitter rules, but […]
Monday’s Marketing Minute: Personalization Drives Revenue, Nike’s Founding Marketing Principles, WOM is Still King
Happy Columbus Day and Happy Monday! I hope everyone has a fantabulous week! I wanted to share a few marketing and business stories that caught my eye over the last few days: My goodness, but my friend Kelly Hungerford finds so many great business and marketing articles. She’s a must-follow on Twitter. This study she […]
Toolbox Saturday: Writing Better Headlines
One of the best skills you can learn as a content creator is how to write better headlines for your content. It can be a blog post title, a YouTube video title, a title for your Twitch stream. The headline you give content is vital to grabbing attention and then letting people quickly know what […]
The Secret to Getting People to Listen to Your Idea
We are neck-deep in political season here in the US, and that means there are a LOT of political arguments happening on social media right now. I honestly haven’t checked Facebook in over a week and have no desire to do so. These arguments often follow a pattern, they focus almost exclusively on both sides […]
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