I was listening to a recent episode of eMarketer’s Behind the Numbers podcast when the host made a claim that I cannot source, but still believe. He claimed that Twitter CEO Jack Dorsey said that he doesn’t think of Twitter as a social network, but rather as an ‘interests’ network. As a place where everyone […]
Individuality is Fine, as Long as We All Do it Together
I was going through my WordPress app on my phone (BTW if you publish with WordPress, you really need this app, it’s great to keep up with your site, especially when you’re mobile), and came across this world map while checking my stats. This shows every country in the world that sent a visitor to […]
Buzzwords Are Ruining Careers and Destroying Companies
Have you heard of the latest buzzword, ‘Emotional Intelligence’? I hadn’t either till I saw marketers using it all over Twitter last week. What is ’emotional intelligence’? Or rather, what other idea or thing has been co-opted by this buzzword? As soon as I heard the term, my first thought was ‘Wait, they mean empathy, […]
Understanding the Tool Doesn’t Help If You Don’t Understand Your People
I’ve often been told that I could make a nice career for myself just by advising companies how to start and maintain a blog and social media channels. I sometimes do such consulting, but not that often. One of the reasons why is because too many companies are focused on learning the social media tools […]
Jason Bourne on a Jetski is More Interesting Than Bruce Wayne in a Tuba
Think about ordering pizza and having it come to your house. Not a big deal, right? But what if that pizza was delivered in a Ferrari? Suddenly it’s a memorable experience. Recently someone on Twitter posed the question: What happens when you write what you think is an amazing blog post, and it falls flat. […]
Fighting For Your Passion
One of the pieces of advice we are all given to having a happy life is to find your passion, The idea is, if you can find that one thing (or things) that you are truly passionate about, that moves your soul, especially in a work context, you can live a much happier life. If […]
Pinterest Passes Snapchat to Become Third Biggest Social Media Platform in the US
According to eMarketer, Pinterest passed Snapchat in number of US users in 2019, and will grow its lead through at least 2023. I’m far from a Pinterest ‘expert’. In fact, I’ve probably only spent a few hours combined on the site since joining several years ago. But I’ve always thought it was interesting how that […]
Twitter Will Soon Give Users the Ability to Control Who Can Reply to Tweets
I’ve been pretty critical of Twitter’s recent attempts to ‘manage the health of the conversations‘ on its platform. Too often, these efforts seem to set in place mechanisms that could automatically enhance or suppress content based on whether or not this content contains certain topics. It could lead to giving an artificial impression that some […]
Don’t Sweat the Technique: The Rock Star’s Guide to Content Creation, Content Marketing and Promotion
For most of us, we write a new blog post, then maybe we share it on Twitter and Facebook, and hope for the best. We tell ourselves that ‘good content will find an audience.’ But is that really true? Can we realistically expect to spend 30 mins writing a blog post that becomes a masterpiece […]
Want to Create a Brand Ambassador Program? Here’s 10 Things to Remember When You Do
Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason. While customers as a whole don’t trust brands, they do trust other customers.
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