MackCollier.com

by

A Key Marketing Lesson That Most Businesses Completely Miss

When I wrote Think Like a Rock Star, I spent a lot of time researching how rock stars connected with their fans, and the marketing strategies they employed. One of the biggest lessons I learned is that most rock stars are excellent at understanding this key lesson to building a successful business: Reward the behavior […]

by

Stop Listening to People That Always Tell You That You Are Wrong

Yesterday I saw someone share this tweet: Make sure your circle includes people who will tell you…. – No– Are you sure?– Have you thought about it this way?– That was inappropriate We have to have people in our circles who will push back, challenge, and therein make us better. All from a place of […]

by

Monday’s Marketing Minute: Twitter Making Moves, Clubhouse’s Privacy Concerns, CEOs Bullish on CX, Not on CMOs

Happy Monday, y’all! I hope you had a wonderful weekend and are ready to have a spectacular week. Here’s some news items I spotted to quickly get you up to date on what you need to know in the world of digital and marketing!   So Twitter has announced that it is making several moves […]

by

What’s the Difference Between an Audience and a Community?

In my book Think Like a Rock Star, I make the point that the rock concert is probably the greatest marketing tactic ever created. The beauty of the rock concert is that it gives fans a way to see and connect with their favorite rock star in a way that they can’t get from buying […]

by

Monday’s Marketing Minute: Facebook vs Australia, Why Millennials Buy, Spend Emails on Friday

Happy Monday, and welcome to ‘The Week When Things Started to Get Back to Semi-Normal!’  I can finally see the ground again, almost all the snow is gone. I hope my friends in Texas are staying to dig out as well, I’m hearing good reports. Let’s hope last week was winter’s last gasp, and the […]

by

Is Social Audio the Future or Just a Fad?

Social audio is suddenly the hot topic when it comes to social media. I think it’s great, because for the first time in at least 5 years, it feels like there’s some new to talk about in social media! Social audio itself isn’t that new. Gamers have been using group chat functionality in apps such […]

by

Monday’s Marketing Minute: Twitter Needs Revenue, Top Social Apps Surprising, Staying On-Brand Means $$$

Happy Monday! Hope everyone is safe, warm and happy as we start the week. The warm part is gonna be tougher as a good portion of the southwest and southeast woke up to ice and snow this morning. It feels like I’ve been cold for weeks, let’s hope winter breaks way to Spring soon! BTW, […]

by

Case Study: The Morning Brew’s Newsletter Referral System

Recently, I came across a very detailed write-up of how popular newsletter The Morning Brew’s referral system works.  You can read all the nuts and bolts here. There were two key points that struck me as I was reading the post that I wanted to highlight here. First, this quote from Tyler Denk, who created […]

by

Monday’s Marketing Minute: Pinterest on Fire, Employees Love Remote Work, Hubspot Acquires The Hustle

Happy Monday, y’all! Ok guys I have an announcement to make, and I could NOT be more excited! This Friday, I am relaunching the Think Like a Rock Star newsletter as the Backstage Pass newsletter. If you are already subbed to TLAR, you’re in! So why the relaunch? For years, since at least 2015, I […]

by

#ContentCircus 2-2-21 Recap: How to Create Buyer Personas For Your Content Marketing Strategy

Last night, we had another great conversation at #ContentCircus on Twitter, this time discussing How to Create Buyer Personas For Your Content Strategy. Let’s jump into some of the key takeaways: So what is a buyer persona and why do they matter? A buyer persona is an abstract representation of your ideal customer. For your […]

>