More people are listening to podcasts than ever: 40% of Americans have listened to a podcast—that’s more than 128 million people! Now that car audio systems can play podcasts and every iPhone comes with a “Podcasts” app already installed, consuming podcast content is easier than ever, and podcast listeners are a valuable audience. According to […]
How Facebook Just Changed Influencer Marketing and What Needs to Happen Next
Last week without much fanfare, Facebook made a pretty big change to how brands work with influencers on its site. Previously, a brand would have to share an influencer’s post before they could boost it. Now, brands can boost any influencer’s post as long as the influencer is authorized to tag the brand in their […]
Sorry Twitter, I’m Leaving You For LinkedIn
I joined Twitter in March of 2007. It took about six months, but I eventually fell in love with the social media site. I joined Facebook and tinkered there too around this time, but Twitter won my heart. It gave us a way to instantly connect and have real-time conversations with, well….anyone that was on […]
How to Make Your Blog Relevant
When you start blogging, whether it’s for yourself or your employer, you want the blog to be relevant. You want it to stand out and be recognized by readers as a valuable source of information. Last night at #Blogchat we discussed this topic, and I wanted to share some thoughts here. If I was starting […]
Showing My Work and Speaking For Free
A couple of house-keeping notes today, as I wanted to make sure you saw a couple of changes I’ve made recently to the site. First, I’ve added a page that shows the work (and results) I’ve achieved for some of my clients. Since the majority of my work involves consulting and giving clients strategic direction […]
You-Us-Me; The Only Formula You Need For Creating Content That Drives Sales
How do you create content that drives sales? It’s an often elusive goal for many businesses. Yet one of the incorrect assumptions that many blogging companies make is that their content isn’t ‘good enough’ to drive sales. Often, the content is fine, it’s just aimed at an audience that either isn’t ready for it. We […]
How One Fan Made Marketo’s Bad Day a Little Less So
So Marketo had a bad day yesterday. They forgot to renew their domain, causing the site to be down, and plenty of frustration and panic for their customers. Believe it or not, this happens. A few years ago here I briefly lost the mackcollier.com domain for the same reason, I thought it was set to […]
I’m Letting You Off the Hook; You Don’t Have to Blog As Much Anymore
UPDATE: Here’s the transcript from this #Blogchat. If you’re a business and you’re blogging every day, then you’re doing it wrong. I know, I know, for years the conventional wisdom was that in order to build readership for a blog, especially if it’s a business blog, you needed to blog as often as possible. And that […]
How to Incorporate Millennials Into Your Brand Ambassador Program
In many ways, millennials are ideal for most Brand Ambassador Programs given who they are, how they communicate, and where their passions lie. The starting point for the group defined as millennials is generally considered to be anyone born in ‘the early 1980s’, and most sources put the end-point for this age group as being […]
How to Write a B2B Blog That Gets Engagement and Results
UPDATE: Here’s the transcript for this #Blogchat! Tonight’s (6-18-2017) #Blogchat will focus on B2B blogging. From past surveys, I’ve found that about half the #Blogchat audience blogs for their employer, and that employer sells to other businesses. So this should be another very interesting #Blogchat for those of you blogging for a B2B! Blogging for […]
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