Repurposing content means to get multiple uses out of one piece of content. For instance, it could mean writing a long blog post, then repurposing that blog post into a white paper, or a podcast episode, or an infographic. Repurposing content is especially important for companies with a smaller content team, where every piece of […]
Dominos Shows You How to Respond to Trolls on Twitter
It seems everything is political during an election year. There was a great reminder of this recently when a ‘political activist’ dug through the old tweets of Dominoes on Twitter and somehow found a tweet from 2012 where Domino’s was thanking a customer for tweeting a compliment to the brand. So what? This brand did […]
Social Media is Toxic, Broken, and it Needs to Go Away
Adversity doesn’t create character, it reveals it. I had my first exposure to what could be called a ‘social network’ when I joined Prodigy.net in 1991 I have two main memories of being a Prodigy member: The users were insanely nice and courteous There were very few users I remember there being many message boards […]
Twitter Begins ‘Fact-Checking’ President Trump’s Tweets
I try to avoid discussing politics in any shape, form or fashion here, but this story is too interesting to pass up, For well over a year now, Twitter has been tip-toeing toward adding functionality that allows the platform to censor the content of tweets. Much of their ‘managing the conversation’ initiative was building toward […]
How Bear Bryant Cultivated Lifelong Alabama Football Fans in the 1960s
One of my hobbies is collecting autographed footballs from former Alabama teams. Often, former teams will have a 25th anniversary or even 50th anniversary reunion, and I like to attend these when I can and get members from that team to sign a football for me. I attended one of these reunions for a team […]
Twitter is Not a Social Network
I was listening to a recent episode of eMarketer’s Behind the Numbers podcast when the host made a claim that I cannot source, but still believe. He claimed that Twitter CEO Jack Dorsey said that he doesn’t think of Twitter as a social network, but rather as an ‘interests’ network. As a place where everyone […]
Individuality is Fine, as Long as We All Do it Together
I was going through my WordPress app on my phone (BTW if you publish with WordPress, you really need this app, it’s great to keep up with your site, especially when you’re mobile), and came across this world map while checking my stats. This shows every country in the world that sent a visitor to […]
Buzzwords Are Ruining Careers and Destroying Companies
Have you heard of the latest buzzword, ‘Emotional Intelligence’? I hadn’t either till I saw marketers using it all over Twitter last week. What is ’emotional intelligence’? Or rather, what other idea or thing has been co-opted by this buzzword? As soon as I heard the term, my first thought was ‘Wait, they mean empathy, […]
Understanding the Tool Doesn’t Help If You Don’t Understand Your People
I’ve often been told that I could make a nice career for myself just by advising companies how to start and maintain a blog and social media channels. I sometimes do such consulting, but not that often. One of the reasons why is because too many companies are focused on learning the social media tools […]
Jason Bourne on a Jetski is More Interesting Than Bruce Wayne in a Tuba
Think about ordering pizza and having it come to your house. Not a big deal, right? But what if that pizza was delivered in a Ferrari? Suddenly it’s a memorable experience. Recently someone on Twitter posed the question: What happens when you write what you think is an amazing blog post, and it falls flat. […]
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