So let’s do a social experiment, please leave a comment telling me if you have had this same thing happen to you: Often when I am either scanning my feed on Twitter/Facebook/Instagram or reading a blog, I will come across a piece of content that seems pretty ‘meh’ to me. But just as I am […]
Baltimore Orioles Write Handwritten ‘Thank You’ Notes to Season Ticket Holders
Coming off an atrocious 108-loss season, the Baltimore Orioles decided to double-down on thanking the season ticket holders that stood by the team. The players recently wrote handwritten thank you letters to season ticket holders. Orioles Director of PR Kirsten Hudak talks about pitching the idea to the players: “I wasn’t sure what the reaction […]
Why Do Rock Stars Have Fans, While Companies Have Customers?
Gene Autry was a rock star decades before there was such a term. From the 1930s to the 1950s, “The Singing Cowboy” was one of the nation’s brightest film, radio and television stars. He died in 1998 as one of the richest 400 Americans, and the only entertainer in that group. I was recently watching […]
Selling Your Passion vs Selling Your Product
The vast majority of companies I work with are using social and digital media to build awareness for their brands. Typically, they contact me because their efforts aren’t getting the results they need. One of the first mistakes I often find is that these companies are selling before the buyer is ready to make a […]
What’s the ‘Purpose’ of Your Marketing?
We all need a purpose in our lives and day to day activities. Sure, we get up, go to work, pay bills, and live life. But beyond that, we need to live a life of purpose. We need something to motivate and inspire us to get up in the morning. We need something to look […]
How to Segment Your Engagement Strategy Based on Customer Type
Most companies have a customer engagement strategy, but that strategy views customers as one type and structures the strategy accordingly. Yet your customers are very different people, they might be a part of a larger group, but there are many smaller subsets of the larger group that your company should be aware of. Let’s review […]
Instagram’s Threads Messaging App Attempts to Take Social Media ‘Back to the Future’
The rumor is that Instagram plans on launching a new standalone messaging app called Threads. This app would be geared toward letting Instagram users connect with their closest contacts only. The idea of a social media app that focuses on only your closest friends isn’t new (remember Path?), but what’s interesting here is how the […]
Why Great Storytelling is So Important to Your Brand
I’ve been working with my friends at MarketingProfs this Summer to create a course for their Storytelling Summit for Marketers, which launches on September the 10th. As a way to give you a sneak peek at my course, Storytelling on Social Media, I wanted to talk a bit about why it’s important for your brand […]
The Secret Language of Happy Customers
Let’s say you are a die hard fan of the movie Memento, like I am. Think about the conversation you would have with someone who just saw the movie for the first time last night. Most of their input would likely be along the lines of “WTF did I just watch???” Now how would that […]
Tiny Love Spaces – Why Smaller is Often Better in Social Media
I wanted to talk about three distinct groups of friends I’ve followed over the last year or so. The first is a group of friends who are frequent business travelers, and we share stories and purchase suggestions in a group on Facebook. The second is a group of friends who are fellow members of Adobe’s […]
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