I saw an interesting question on Twitter recently; Which comes first, you employees or your customers? I think this is an important point because so many companies are focused on better connecting with its customers, but your company also has to engage its employees in this effort. Your employees need to be involved and understand […]
Marketers Now Prioritizing Customer Retention over Customer Acquisition
Retention Now A Bigger Personalization Priority Than Acquisition https://t.co/xzNwC09JUa @marketingcharts @Yieldify — marketingcharts (@marketingcharts) October 2, 2020 I started to include this story in yesterday’s Marketing Minute post, but it’s so important that I wanted to expand on it a bit. Research is showing that marketers are shifting from focusing on customer acquisition to focusing […]
Monday’s Marketing Minute: Driving Customer Loyalty, Consumers Trust Ads Alongside Content
Happy Monday, y’all! Ready for another great week, if you missed it check out my blogging recap for September, traffic up 21%! Interesting data from XM Institute on how customer loyalty is impacted by CX. In short, they found that a very good customer experience greatly impacts how likely that customer is to purchase […]
Toolbox Saturday: Using Topic Buckets to Create Better Content
You’re at a conference (pretend it’s 2019 back when we went to conferences), and you’re leaving the breakfast area to go up to the 3rd floor where the session you want to attend is about to start. A guy runs on the elevator with you and you both are on your way. He asks what […]
Why We Worry and How to Stop It
I think most of us can agree that one of the biggest sources of stress in our lives is worrying. For the most part, we worry about the future. We worry about tomorrow. We worry about how we will deal with something that is either coming in the future, or that we suspect will happen […]
September’s Blogging Recap: The Relaunch
So let’s talk about what happened here in September. I committed to relaunching this blog and boosting my writing schedule for two main reasons: 1 – More of us are going to be spending more time at home, and more time with our desktops and laptops. Covid is changing work schedules, leading to many of […]
Marketing and Movies: Smokey and the Bandit
1977 was a great year for blockbuster movies. Saturday Night Fever, Close Encounters of the Third Kind, and of course, Star Wars: A New Hope. Another top-grossing movie in 1977 was Smokey and the Bandit. Smokey and the Bandit had an all-star cast; Burt Reynolds, Sally Fields and Jackie Gleason. The movie centers on a […]
Three Ways to Create Content That Connects With Customers
It’s really tough to create content that consistently connects with customers. Part of the problem is simply staffing; Most companies hand off content creation to mid or lower-level digital people. If they do a good job, they often get promoted into more marketing-oriented roles. So there can be a constant talent-drain happening for your content […]
Monday’s Marketing Minute: Users Don’t Trust Facebook, How Covid Has Changed Shopper Behavior
Welcome to the start of another great week! Thanks for reading, on Wednesday my Movies and Marketing post will feature the movie with the greatest product placement of all-time (what do you think it is?), and on Thursday I’ll do a special post recapping what happened here in the month of September after relaunching my […]
Toolbox Saturday: Three Ways to Get Extra Value From Twitter
Every year in August, from Alabama to Ohio, there is something called ‘The 500-Mile Yard Sale’. People down a particular highway that runs from Alabama to Ohio will set up sales in their yards. I’ve always wanted to go to this as it sounds fabulous. If you’ve ever been to yard sales, you know it’s […]
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