You’re grocery shopping, and it’s time to buy cereal for your kids. They like Apple Circles and Honey Nut Loopies equally, so you typically grab whichever one is on sale. But not today. Because you just joined the ‘loyalty’ club for Apple Circles, and they sent you a $1.00 off coupon, so today is an […]
The Factors That Drive Brand Loyalty in 2019
Wikibuy recently surveyed 5,000 people to learn what made them loyal to a particular brand. You can find the research here, but I wanted to go over some of the findings: Product Quality is the Top Driver of Brand Loyalty. 40% of respondents identified product quality as the attribute most likely to make them loyal […]
How to Structure a Welcome Pack For Your Brand Ambassadors
Recently, the Alabama Mountain Lakes Tourist Association launched its first Brand Ambassador Program. You can learn more about the program here. I’m now advising AMLTA on this program, and they sent me the Welcome Pack they are sending their Brand Ambassadors as they enter the program. I wanted to share the contents with you here […]
How to Create Content That Builds Customer Loyalty
According to new research from CMI, 81% of B2C companies are focused on creating content that builds loyalty in 2019. So what does content that builds loyalty look like? First, let’s think about some of the things that make you loyal to a business or organization: Consistent experience. You know that every time you shop […]
Research: How to Create Loyal Customers and Reduce Customer Churn Rate
Yotpo recently surveyed 2,000 American shoppers to learn their views on brands and brand loyalty. The results gave some interesting insights into brand loyalty in 2018, so I wanted to highlight some of the findings: Despite the growing importance of customer experience, product is still both the point of entry and departure for brand loyalty. 55.3% of […]
Case Study: National Geographic’s “Your Shot” Photography Community
One of the smart tactics many brands are leveraging is incorporating user-generated content into its social content streams. The idea is that you take content that your customers or fans are creating, and highlight it alongside your own. It gives the content creators a platform to get more exposure for their work, plus it helps […]
Research: CMOs Say Social Media Budgets Are Surging, But Finding Solid Results Still a Struggle
Companies are spending more on social media marketing according to CMO Survey, but they also continue to struggle to see quantitative results from their digital efforts. The survey of 324 marketers sheds light on where CMOs will be focusing their budgets and attention in 2019. Spending on digital marketing will increase by 12.3% over the […]
How We Find Podcasts, Why AR is beating VR and Mobile Marketing Implications of iOS 12
Hey guys, I found a few links I wanted to share with you. These are articles that I found interesting, but couldn’t justify writing a stand-alone post for. So I decided to corral a few of them here and share with you as a group. We bloggers used to do this all the time in […]
What’s Next For Blogging? Delivering Personalized Content Based on Visitor Intent
Recently I’ve been discussing how blogging will have a bit of a Renaissance soon as users move away from a centralized experience (social media sites like Twitter and Facebook) and back to a decentralized experience (like blogging). I believe blogging will become popular again as we look for ways to better gain control of the […]
Reward the Behavior You Want to Encourage
Every interaction you have with a customer creates another interaction. And in this case, not engaging with the customer also counts as an interaction. For instance, let’s say you eat at a particular restaurant and have a wonderful meal. You’re so happy with the experience that you decide to hop on Twitter and tell the […]
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