UPDATE – Here’s the transcript from Ann’s #Blogchat! I’m thrilled to announce that Ann Handley, the world’s first Chief Content Officer will join #Blogchat this Sunday (June 4th, 2017) to discuss Storytelling in Marketing! Marketing Profs is June’s #Blogchat sponsor, and they have a great freebie for you! Click here to get their FREE 37-page […]
A Quick Overview of Lenny and Larry’s Brand Ambassador Program
I am constantly looking for nutritional snacks and such for when I travel. I am an extremely picky eater, plus I had my gall bladder removed a few years ago, and if I don’t eat regularly, it can cause headaches and slight nausea. So having tasty and ideally nutritious snacks while traveling is a must […]
How to Write Like a Thought Leader (Even If You Don’t Think You Are)
UPDATE: Here’s the transcript from our #Blogchat discussion on How to Write Like a Thought Leader. On Sunday (May 28th, 2017), our #Blogchat topic will be How to Write Like a Thought Leader (Even If You Don’t Think You Are). The discussion starts at 8pm Central, and #Blogchat is sponsored in May and June by Marketing […]
Kerry Gorgone Joins #Blogchat to Answer Your Legal Questions About Blogging!
UPDATE: Here’s the transcript from an AMAZING and insightful #Blogchat on the legal issues of blogging with Kerry Gorgone! I’m very excited to welcome my great friend Kerry O’Shea Gorgone back to #Blogchat this Sunday (5-21-17) to answer your legal blogging questions! Kerry is an attorney and also one of the most decorated business podcasters […]
The Complete Guide to Writing Useful Business Blog Content
How many times have you heard that as a business all you need to do is write ‘useful’ content for your customers? Probably about as many times as you’ve heard that all you need to do is write ‘awesome’ posts. The problem is that all the ‘experts’ tell you to write useful content, but don’t […]
Your Big Brand is Already Doing Influencer Marketing, Whether You Realize it or Not
Last week, I wrote about how social media isn’t hard, companies make it hard. The idea being that a lot of opportunities fall into the lap of companies every day in regards to their digital strategies, and often these opportunities aren’t capitalized on. For example, right now there’s a mad rush by brands to get […]
Marketing Writing Bootcamp is #Blogchat’s Sponsor For May and June!
I’m thrilled to announce that #Blogchat will have a repeat sponsor for the next two months as Marketing Writing Bootcamp from Marketing Profs returns to sponsor #Blogchat in May and June! the Marketing Writing Bootcamp launches on June 1st and features 13 classes and SEVEN hours of advanced learning that’s designed to greatly improve your […]
Social Media Isn’t Hard, Your Company Makes it Hard
I spend very little time here breaking down how to use social media tools. I don’t do the deep dives that some other sites engage in where they show you all the advanced tips on how to get the most bang out of Facebook or Instagram or Snapchat. Here’s the reason why: It’s not about […]
Want to Be a Content Marketing Rock Star? Focus on Your ‘Greatest Hits’
Let’s say you write two blog posts. The first one gets 100 social shares, and you get quite a few comments from readers saying they enjoyed the post. The second one gets 10 social shares, and no comments. There’s two schools of thought on how to handle promoting these two posts moving forward: 1 – […]
The Power of Being Second: How Red Bull is Winning the (Content) Marketing Wars
Red Bull’s marketing is one of my favorite case studies from Think Like a Rock Star. In the book I call them this generation’s Nike, and they really are. What separates Red Bull from most brands is its customer-centric marketing. Everything about the brand’s content, marketing and communication efforts is about its customers and what’s […]
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