I’m thrilled that Troy Janisch asked me to speak to his Advanced Social Media class at the University of Wisconsin at River Falls tonight. His class has read Think Like a Rock Star and I’ll be doing a Q&A with the students. One of the students asked if it was possible for a brand to have […]
Social Media is Destroying Our Ability to Create Impactful Content and Meaningful Connections
Go scan your timeline on Twitter or your news feed on Facebook. Look at the articles being shared, and more importantly, look at the headlines. After a while, you’ll begin to notice something. The headlines are written in a way to attract people that are already on Twitter and Facebook. This is important, because the […]
This is Why a Brand Ambassador Program is Your Best Way to Acquire New Customers
In 2013, Forrester did a study into which forms of content were most trusted by American shoppers. In short, Forrester found that if content originates from a customer or 3rd-party source, it is far more trusted than any content that originates from a brand. The most trusted form of content was product recommendations from friends […]
Let’s Take a Closer Look at Patagonia’s Worn Wear Road Tour
Several years ago, Patagonia started its Worn Wear program. The program was based around Patagonia’s corporate values of extending the lifespan of every garment it creates. The Worn Wear program will repair your Patagonia clothing, and if the clothing is beyond repair, it will recycle it for you. A few years ago, Patagonia decided to […]
Marketing Conferences; Here’s What to Look For on Post-Event Surveys From Attendees
Marketing conferences, for the most part, are divided into two seasons; Spring and Fall. The Fall season began earlier this month, with a few big events already happening, and more on tap for October and November. So I thought this would be a good time to talk a bit about the post-event surveys that all […]
Trust is the Currency On Which Your Content Trades
“If you don’t read the newspaper, you’re uninformed. If you do read it, you’re misinformed.” – Denzel Washington I recently came across this video on YouTube about what social media usage is doing to us: But it was Denzel’s quote at the start that really grabbed my attention. I’ve been saying for a while now […]
Marketing Shouldn’t be a Nuisance, it Should Be Sexy
Writing about marketing can be challenging. If it’s treated as merely a business function, writing on marketing can get very boring, very quickly. Not just for the reader, for the writer as well. But marketing can often be so much more than it is. The best marketing is never noticed, and you could argue that […]
The Secret to Creating Word of Mouth That Most Companies Completely Miss
When you think of ‘Word of Mouth’, you probably think of ‘building buzz’, right? This is what most companies think word of mouth is about, what can you do to get people talking? Seth Godin has the classic example of a purple cow in a field. No one would talk about a regular cow, but […]
It’s Time for a Social Media Reboot, Based on Communication, Not Narcissism
It’s not getting a lot of coverage, but social media sites like Twitter and Facebook are facing serious trust issues right now from their users. And it’s hurting their stock prices, Twitter’s stock has gone from close to $50 a share in June, to $35 a share today at the end of August. Facebook’s stock […]
Over the Hills and Far Away: The Rock Star’s Guide to Building an Online Community
Jessica Northey-Shaw is kind of a big deal in the country music scene. She’s worked with many of the industry’s top artists, and her #CMChat is probably the largest chat on Twitter, she’s had artists such as The Oak Ridge Boys, Charlie Daniels, Clint Black and Alabama as guests. She told me once that one […]
- « Previous Page
- 1
- 2
- 3
- 4
- …
- 89
- Next Page »