Companies are spending more on social media marketing according to CMO Survey, but they also continue to struggle to see quantitative results from their digital efforts. The survey of 324 marketers sheds light on where CMOs will be focusing their budgets and attention in 2019. Spending on digital marketing will increase by 12.3% over the […]
How We Find Podcasts, Why AR is beating VR and Mobile Marketing Implications of iOS 12
Hey guys, I found a few links I wanted to share with you. These are articles that I found interesting, but couldn’t justify writing a stand-alone post for. So I decided to corral a few of them here and share with you as a group. We bloggers used to do this all the time in […]
What’s Next For Blogging? Delivering Personalized Content Based on Visitor Intent
Recently I’ve been discussing how blogging will have a bit of a Renaissance soon as users move away from a centralized experience (social media sites like Twitter and Facebook) and back to a decentralized experience (like blogging). I believe blogging will become popular again as we look for ways to better gain control of the […]
Reward the Behavior You Want to Encourage
Every interaction you have with a customer creates another interaction. And in this case, not engaging with the customer also counts as an interaction. For instance, let’s say you eat at a particular restaurant and have a wonderful meal. You’re so happy with the experience that you decide to hop on Twitter and tell the […]
Weekend Thoughts: Is it Better to Have a Centralized or Decentralized Social Web?
I recently came across a Fast Company article on how Tim Berners-Lee (credited with inventing the world wide web) is creating a new service called Solid that would decentralize your data and give you more control over it. This could potentially address the data protection and privacy concerns that many of us have when it […]
Creating Fans Through Storytelling
One of the best ways that brands can create fans is through storytelling. Specifically, through telling stories that relate to the brand, but that also tie into themes that are important to the customer. When done effectively, storytelling also helps the customer get a better understanding of what the brand is about. Think of it […]
The Difference Between Passive and Active Fans of Your Brand
I’m thrilled that Troy Janisch asked me to speak to his Advanced Social Media class at the University of Wisconsin at River Falls tonight. His class has read Think Like a Rock Star and I’ll be doing a Q&A with the students. One of the students asked if it was possible for a brand to have […]
Social Media is Destroying Our Ability to Create Impactful Content and Meaningful Connections
Go scan your timeline on Twitter or your news feed on Facebook. Look at the articles being shared, and more importantly, look at the headlines. After a while, you’ll begin to notice something. The headlines are written in a way to attract people that are already on Twitter and Facebook. This is important, because the […]
This is Why a Brand Ambassador Program is Your Best Way to Acquire New Customers
In 2013, Forrester did a study into which forms of content were most trusted by American shoppers. In short, Forrester found that if content originates from a customer or 3rd-party source, it is far more trusted than any content that originates from a brand. The most trusted form of content was product recommendations from friends […]
Let’s Take a Closer Look at Patagonia’s Worn Wear Road Tour
Several years ago, Patagonia started its Worn Wear program. The program was based around Patagonia’s corporate values of extending the lifespan of every garment it creates. The Worn Wear program will repair your Patagonia clothing, and if the clothing is beyond repair, it will recycle it for you. A few years ago, Patagonia decided to […]
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