Happy Monday, y’all! I hope everyone is having a wonderful December and is getting ready for Christmas and the Holidays! On a personal note, I wanted to thank all of you for your support since I ‘re-launched’ this blog in late August. All of us have dealt with adversity this year, and 2020 was already […]
Improve Your Content Marketing By Doing These Three Things
Abraham Lincoln famously said that if you gave him 6 hours to chop down a tree, he would spend the first 4 sharpening his axe. The point is that when you improve your process, you get better results. Too many companies today are in a rush to ‘try something new’ when they aren’t getting the […]
#ContentCircus 12-8-20 Recap: Where to Post Content
Last night we had our first #ContentCircus chat on Twitter! #ContentCircus happens every Tuesday night at 7pm Central, and we discuss a variety of topics, focusing on content creation, strategy and execution. Our topic for last night was ‘How to Decide Where to Post Content’. One of the things I always try to do with […]
Content Case Studies: How Wistia and Evernote Leverage Customer Stories to Promote its Products
One of the most effective ways to market your products and services is to have your current customers share their experiences with other customers. The reality is, we trust other customers more than we trust your brand. So if you can find a way to let your customers market for you to other customers, you […]
Monday’s Marketing Minute: Buyer Personas, Online Food Sales Spiking, #ContentCircus Debut
Happy Monday, y’all! I hope you had a great weekend and are ready to close out 2020 with a bang! Here’s a few marketing and business stories I found that I think you will like: One of the themes I’ve been focusing on is how buyer behavior has changed in 2020, how your business […]
Case Study: How Patagonia and Caterpillar Match Content to the Buyer’s Journey
Let’s review the Buyer’s Journey: In looking at this process, you can see that some customers would be at each of these four stages leading up to a purchase. Let’s quickly review the type of content you should deliver to these customers at each stage: Unaware: These are customers that don’t know who you are […]
November’s Blogging Recap
November is the 3rd month of my ‘blogging relaunch’ that I started in September. Over the Summer, I decided that with changing work patterns due to covid, that it was a good time to double-down on blogging as a content creation tool. Plus, I fear that heavy regulation is soon coming to social media sites […]
Introducing #ContentCircus!
Starting one week from today on December 8th, I will be launching a new Twitter chat called #ContentCircus! #ContentCircus will be focused on three areas: Content Creation Content Strategy Content Execution #ContentCircus will be every Tuesday night at 7pm Central. We will have a topic related to each of these three areas every month, and […]
Monday’s Marketing Minute: Tracking Sales to Social Media, Conducting Sweepstakes and Contests
Happy Monday, y’all! Hope you had a fantastic Holiday weekend, and are easing into the workweek slowly. Here’s some useful links to help you start the week smarter: I always chuckle at how companies lament that they are having difficulty tying sales directly to its social media efforts. The reality is, social media as […]
The Business Link Between Customer Empathy and Brand Loyalty
The other day I was talking about mapping content and marketing to the buyer’s journey with Alexandra. Alexandra mentioned what comes after the purchase, and that’s when we began to discuss the role of creating and cultivating brand loyalty. We then had a fascinating discussion about the role that empathy for the customer plays in […]
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