A report released last September found that 5% of brand-created content accounted for 90% of all engagement. Is that significant? To hear that 5% of all content accounts for 90% of all engagement, well…it sounds significant, right? If you could see that 5% of the content your brand created drove 90% of all the social […]
Social Media Doesn’t Have a ‘Fake News’ Problem, it Has a Transparency Problem
Earlier this year, a troubling report came out where former Facebook contractors claimed that they were given orders to manipulate the trending topics and articles that Facebook presents to its users. More specifically, these contractors claimed that Facebook wanted them to not only remove some political articles from conservative sources, but additionally they were told to […]
#Blogchat Welcomes Roger Dooley to Co-Host on Topic of “How Your Brain Reads Blogs”
UPDATE: Here’s the transcript from our conversation with Roger! Hey y’all! We’ve got an excellent #Blogchat planned for you tonight (11-13-2016). We haven’t had a co-host in a while, and tonight we’re having one of our best ever join us. Roger Dooley, a world-renown neuromarketing expert, is joining us to discuss How Your Brain Reads […]
I Want to Speak At Your Event in 2017
Author and social media rockstar @MackCollier takes the stage at our E&O conference. #50anniversary pic.twitter.com/SYTmDJxcaK — Utica National (@Uticanational) October 28, 2016 In 2017 I want to speak at your event. Since 2008 I have spoken at hundreds of events, everything from local social media groups. to the Main Ballroom at South By Southwest for […]
How to Sell With Social Media
Perhaps the reason companies cite the most for wanting to use social media is to ‘Build Awareness’. They want to get the word out via social media about who they are, and what they do. The thinking is that if people know who we are, they can and will buy from us. There’s a fundamental […]
“How Do I Get People to Read My Content?”
I hear this question constantly. From current and potential clients, from peers, from other bloggers during #Blogchat. It seems we are all chasing the same unicorn: How do we get more people to read our content? The short answer is, you write about your audience. You help your audience make the connection between your products […]
Your Complete Guide to Creating Better Content For Your Business in 2017
2017 will be the year that brands and companies begin to seriously invest in their content creation efforts. We are already seeing major brands such as Cisco investing heavily in the hiring of content specialists and this will continue over the coming years. So now is a good time to start focusing on your existing […]
Rock Star Strategist Seeking Potential Rock Star Brand For Committed Relationship
After consulting with clients of all sizes over the last decade, I’m ready to take on a larger role at one company. Helping companies to launch marketing plans is rewarding, but I’d love to see the results of the strategies I implemented, and evolve them as the brand grows. As of now, I’m ready to explore […]
The ‘Ugly’ Truth About Creating Amazing Content That Most Companies Don’t Want to Hear
Most companies start blogging and creating social media content for one reason: They are ready to sell their products and services. So they create content that sells their products and services. The problem is, most people aren’t ready to buy. So when you try to sell to someone that isn’t in the market for your […]
Using Science to Create Better Content
There’s been a ton of research into the idea that ‘money can buy happiness’. The consistent conclusion is that money can buy happiness, but it greatly depends on how you spend that money. For example, purchases of an item do tend to have an impact on happiness. However, that happiness is typically short-lived, and can actually […]
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