Happy Thanksgiving week! I hope everyone has a wonderful week with friends and family! Let’s jump into some marketing stories that caught my eye the last few days: According to eMarketer, eCommerce sales will rise by a little over 10% both this year and in 2021. When you consider that’s a big increase over […]
What Will the Next 12 Months of Social Media Look Like?
As I write this, CEOs from Twitter and Facebook are being grilled during a Congressional hearing, with censorship of content being a hot topic. It seems that user frustration with major social media sites like Twitter, Facebook an Instagram finally came to a head, for a variety of reasons, in 2020. The environment on these […]
Monday’s Marketing Minute: Growing Distrust of Influencers, Driving More Sales With Email
Happy Monday, y’all! Hope everyone had a wonderful weekend and is ready to have a great week! Here’s a few stories that caught my eye the last few days: I thought this study from Ipsos was very interesting. It found that most consumers don’t put much trust in influencers. In fact, the study found […]
Building Employee and Customer Advocacy Really Is This Simple
Think about a brand that you love. Why do you love that brand? Most people are loyal to brands for many reasons, such as the value they create, the ideas and beliefs they stand for, they feel that the brand actually cares about them. There are many reasons more, and they are personal. And that […]
Money Can Buy You Happiness, If You Spend it On This
It’s an age old question; Can money REALLY buy you happiness? Science has chimed in on this question with a definite answer; It depends. According to scientific research, money CAN buy you happiness. But, and here’s the catch, that happiness can either be short-term or long-term, based on WHAT you spend your money on. If […]
Monday’s Marketing Minute: Covid Vaccine Spikes Markets, Parler Taking Off
Happy Monday, y’all! Apologies for not posting since last Tuesday, I got too caught up in the election drama like we all did. Unfortunately, it looks like it may be a few more weeks before we get everything sorted. As I tweeted last week, the best thing we can do is turn OFF the media. […]
October’s Blogging Recap
October was the second month of this blog’s ‘relaunch’ as I like to call it. I started blogging here in 2009, and during that time I had a very inconsistent posting schedule. I would go periods of months where I would post 2-3 times a week, then go months when I would post 2-3 times […]
Monday’s Marketing Minute: Pinterest’s Growth, B2Bs Leveraging Content Marketing
Happy Monday, y’all! Here’s a few marketing stories that caught my eye over the last week. Social media may be taking it on the chin right now, but Pinterest is an exception. The site is benefiting from people spending more time at home, and I have to admit, I’ve spent more time on Pinterest in […]
Halloween is Magical
Halloween and Christmas have always been my two favorite holidays because both are centered on children. But Halloween has always seemed like a very special holiday and time of the year. Here in the South, you start to get a break from the heat and even cooler weather by the end of October. It actually […]
Marketing and Movies: Top Gun
A few weeks ago I talked about how the movie Smokey and the Bandit had the greatest movie product placement of all time, Bandit’s jet black Firebird Trans-Am. The movie had an immediate impact on sales of the sporty Pontiac, and the car is still highly-prized by vintage car collectors to this day. The car […]
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