We all need a purpose in our lives and day to day activities. Sure, we get up, go to work, pay bills, and live life. But beyond that, we need to live a life of purpose. We need something to motivate and inspire us to get up in the morning. We need something to look […]
How to Segment Your Engagement Strategy Based on Customer Type
Most companies have a customer engagement strategy, but that strategy views customers as one type and structures the strategy accordingly. Yet your customers are very different people, they might be a part of a larger group, but there are many smaller subsets of the larger group that your company should be aware of. Let’s review […]
Instagram’s Threads Messaging App Attempts to Take Social Media ‘Back to the Future’
The rumor is that Instagram plans on launching a new standalone messaging app called Threads. This app would be geared toward letting Instagram users connect with their closest contacts only. The idea of a social media app that focuses on only your closest friends isn’t new (remember Path?), but what’s interesting here is how the […]
Why Great Storytelling is So Important to Your Brand
I’ve been working with my friends at MarketingProfs this Summer to create a course for their Storytelling Summit for Marketers, which launches on September the 10th. As a way to give you a sneak peek at my course, Storytelling on Social Media, I wanted to talk a bit about why it’s important for your brand […]
The Secret Language of Happy Customers
Let’s say you are a die hard fan of the movie Memento, like I am. Think about the conversation you would have with someone who just saw the movie for the first time last night. Most of their input would likely be along the lines of “WTF did I just watch???” Now how would that […]
Tiny Love Spaces – Why Smaller is Often Better in Social Media
I wanted to talk about three distinct groups of friends I’ve followed over the last year or so. The first is a group of friends who are frequent business travelers, and we share stories and purchase suggestions in a group on Facebook. The second is a group of friends who are fellow members of Adobe’s […]
Case Study: Why GE Started an Employee Brand Ambassador Program to Solve One Specific Business Problem
Proper planning is the easiest way to improve the efficiency of your campaign, program, or project. It’s imperative that you develop a clear strategy so that everyone involves understands precisely what they are doing, and what business outcomes they are working toward. In short, “Here’s what we are doing, here’s why it’s important”. That’s why […]
The Promise and (Potential) Peril of Social Commerce
Social media sites like Pinterest and Instagram are embracing the idea of social commerce. Social commerce is about making it easier for users and accounts to sell products directly via their feeds and content. For instance, Instagram users that meet a certain follower threshold can link directly to products in their Stories. For marketers, the […]
What I Saw and Learned at Adobe Summit 2019
This year I made my third trip to Las Vegas for the Adobe Summit as part of the Adobe Insiders group. This is a group of influencers who serve as on site ‘correspondents’ for Adobe in helping to promote the event and share key insights. We also serve to advise Adobe on the focus, structure […]
Great Customer Loyalty Programs Are Built on Offering Great Experiences
You’re grocery shopping, and it’s time to buy cereal for your kids. They like Apple Circles and Honey Nut Loopies equally, so you typically grab whichever one is on sale. But not today. Because you just joined the ‘loyalty’ club for Apple Circles, and they sent you a $1.00 off coupon, so today is an […]
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