It’s not getting a lot of coverage, but social media sites like Twitter and Facebook are facing serious trust issues right now from their users. And it’s hurting their stock prices, Twitter’s stock has gone from close to $50 a share in June, to $35 a share today at the end of August. Facebook’s stock […]
Over the Hills and Far Away: The Rock Star’s Guide to Building an Online Community
Jessica Northey-Shaw is kind of a big deal in the country music scene. She’s worked with many of the industry’s top artists, and her #CMChat is probably the largest chat on Twitter, she’s had artists such as The Oak Ridge Boys, Charlie Daniels, Clint Black and Alabama as guests. She told me once that one […]
How to Convince Your Skeptical Boss to Invest in a Brand Ambassador Program
Whenever you attempt to sell your boss on launching a new initiative, there’s a few things you need to do to improve the boss’ chances of signing off: 1 – Help the boss understand the value 2 – Help the boss understand the cost 3 – Help the boss understand the scope of the initiative […]
Social Media Demands Perfection and Punishes Mediocrity
I have a small list of political reporters that I follow on Twitter. I avoid political coverage on mainstream media at all costs since I know most of it is propaganda, but I follow a few trusted sources for actual political news. One of the reporters I follow is a huge St. Louis Cardinals fan. […]
Macy’s Brand Ambassador Program Leverages its Employees as Influencers
Last year, Macy’s launched an employee brand ambassador program called #MacysStyleCrew with 20 associates. The idea was to let Macy’s employees turn to social media to promote and sell the store’s clothing and other items. Employees are incentivized by additional pay for sales they generate via social media. The program has shown promise, and was […]
Whole Foods Wipes Out Its Instagram Feed to Raise Awareness of Declining Bee Populations
Corporate storytelling can be a tricky thing to master. Brands often interject political and social news into its content, with mixed results. If the views are consistent with the company’s values, they will ultimately benefit the brand and strengthen ties to its core customer base. Whole Foods gave us a great example last week of […]
Make Your Event Sponsorships Better By Making the Event Itself Better
A few years ago a conference approached me about doing a Live #Blogchat session during their event, and I agreed. I told the event that if they wanted to, they could sell a sponsorship to the Live #Blogchat to recoup some or all of the costs that they were paying me for the session. I […]
How I Increased One Post’s Traffic by 255% in One Year
As content creators, there’s always a push on to create more content. Bloggers know that on average, the more often they create content, the quicker their traffic and readership grows. But one of the best ways to grow your traffic is to actually improve your existing content. For the past year, I’ve been ‘remastering’ my […]
Sears Turns its Twitter Account Over to Five Dads for Father’s Day
One of the things companies struggle with how to build engagement with their social media accounts. The cold reality is that most people don’t engage with a company on Twitter until there’s a problem. The majority of current or potential customers aren’t following a given brand’s Twitter account on a given day. So how do […]
Why is Red Bull Blogging About Video Games?
I was doing some research for a new post (right) and came across this post for tips on how to win at PLAYERUNKNOWN’S BATTLEGROUNDS, one of the hottest mobile games right now. What’s interesting is the post was on RedBull.com. Red Bull sells energy drinks, they don’t sell video games. So why is Red Bull […]
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