Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason. While customers as a whole don’t trust brands, they do trust other customers.
Jessica Northey Joins #Blogchat on Sunday to Discuss Creating a Blog or Site For Your Passion!
UPDATE: Here’s the transcript to the #Blogchat with Jessica Northey! NOTHER UPDATE: #Blogchat was the Top Trending Topic on Twitter last night, thanks again Jessica! TopTag(3hrs) 1:#BlogChat 2:#news 3:#5yrsago 4:#FeudFX 5:#TheLeftovers 6:#CMchat 7:#DLeagueFinals 8:#IIoT https://t.co/pE0X9WlfVq — issue now global (@inowgb) April 24, 2017 Does your company or brand want to get in on this excitement […]
The Rise of the T-Shaped Influencer
About 10 years ago, it was incredibly cool to call yourself a ‘social media consultant’. Social media in a business context was new and exciting (and in too many ways still is 10 years later), and those that marketed themselves as social media consultants were coveted. Yet even as social media consultants were enjoying popularity, […]
The A-Ha Moment When Credit Karma Discovered It Had a Powerful Marketing Department It Never Knew Existed
Kerry recently forwarded me this case study post from First Round on the early success of Credit Karma. More specifically, the article talks about how CEO Kenneth Lin made a daily habit of skimming Reddit. One day, the article explains, he found something that changed his life: A thread about credit monitoring kicked off by […]
My Guide to Writing Totally Awesome Blog Posts Every Single Time
One of my pet peeves in #Blogchat is when we are discussing how to create engaging content or how to grow readership and someone will tweet ‘just write awesome posts!’ Yeah, because it’s that easy. It’s like saying that the solution to losing weight is to ‘eat less, exercise more’. Want more readers? Write awesome […]
If I Ran a Social Media Conference…
When my first book came out in 2013, I started getting a lot more speaking inquiries. Many of these requests came from industry-specific events. Such as automotive, tourism, financial, etc. Up till this point, I had pretty much only spoken at social media and digital marketing events. So I assumed these industry-specific events would be similar, […]
Adobe Summit 2017 Review: The Experience is the Message
In 1905, National Geographic decided to add photos to its journal. Some board members resigned in protest. #adobesummit A post shared by Mack Collier (@mackcollier) on Mar 21, 2017 at 9:47am PDT For the second year I was lucky enough to join Adobe’s Insider Group and attend the Adobe Summit. At its core, Summit is […]
#Blogchat Will Be LIVE at the Adobe Summit Again This Year!
For the second year in a row, #Blogchat will be LIVE at the Adobe Summit next week in Las Vegas! The special LIVE version of #Blogchat will occur at 10:00 am Central/11:00 am Eastern time on March 22nd. This #Blogchat will be held on Twitter and you can follow along with the #Blogchat and #AdobeSummit hashtags. […]
The One Thing You Can Do Today to Make Your Webinars Better
Webinars are an incredibly powerful tool to train your employees, to cultivate leads, and provide valuable content for subscribers. They are also very popular because they offer a chance to learn from subject matter experts from the comfort of your home or office. Unfortunately, there’s a lot of things that can go wrong with webinars. […]
Want More Customers? Here’s the Two Keys to Improving Your Company’s New Customer Acquisition Rate
New Customer Acquisition is often the top marketing priority for the average company. And the marketing costs associated with reaching that goal are often among the largest marketing expenses that company will face. Today I want to talk about two things you can do to improve your company’s new customer acquisition rate, and greatly decrease […]
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