Whenever you attempt to sell your boss on launching a new initiative, there’s a few things you need to do to improve the boss’ chances of signing off: 1 – Help the boss understand the value 2 – Help the boss understand the cost 3 – Help the boss understand the scope of the initiative […]
Social Media Demands Perfection and Punishes Mediocrity
I have a small list of political reporters that I follow on Twitter. I avoid political coverage on mainstream media at all costs since I know most of it is propaganda, but I follow a few trusted sources for actual political news. One of the reporters I follow is a huge St. Louis Cardinals fan. […]
Macy’s Brand Ambassador Program Leverages its Employees as Influencers
Last year, Macy’s launched an employee brand ambassador program called #MacysStyleCrew with 20 associates. The idea was to let Macy’s employees turn to social media to promote and sell the store’s clothing and other items. Employees are incentivized by additional pay for sales they generate via social media. The program has shown promise, and was […]
Whole Foods Wipes Out Its Instagram Feed to Raise Awareness of Declining Bee Populations
Corporate storytelling can be a tricky thing to master. Brands often interject political and social news into its content, with mixed results. If the views are consistent with the company’s values, they will ultimately benefit the brand and strengthen ties to its core customer base. Whole Foods gave us a great example last week of […]
Make Your Event Sponsorships Better By Making the Event Itself Better
A few years ago a conference approached me about doing a Live #Blogchat session during their event, and I agreed. I told the event that if they wanted to, they could sell a sponsorship to the Live #Blogchat to recoup some or all of the costs that they were paying me for the session. I […]
How I Increased One Post’s Traffic by 255% in One Year
As content creators, there’s always a push on to create more content. Bloggers know that on average, the more often they create content, the quicker their traffic and readership grows. But one of the best ways to grow your traffic is to actually improve your existing content. For the past year, I’ve been ‘remastering’ my […]
Sears Turns its Twitter Account Over to Five Dads for Father’s Day
One of the things companies struggle with how to build engagement with their social media accounts. The cold reality is that most people don’t engage with a company on Twitter until there’s a problem. The majority of current or potential customers aren’t following a given brand’s Twitter account on a given day. So how do […]
Why is Red Bull Blogging About Video Games?
I was doing some research for a new post (right) and came across this post for tips on how to win at PLAYERUNKNOWN’S BATTLEGROUNDS, one of the hottest mobile games right now. What’s interesting is the post was on RedBull.com. Red Bull sells energy drinks, they don’t sell video games. So why is Red Bull […]
What Gamers on Twitch Taught Me About Building an Online Community
I regularly check Twitter’s trending topics, and a few months ago I noticed that the top trending topics were “The DOC” and “Twitch is Down”. Twitch being down grabbed my curiosity, why was it down? Now my sum total knowledge of Twitch at this point was that it was ‘that site where people watch other people […]
Your Content Not Converting Has Nothing to Do With Your Content and Everything to Do With Your Customer
If you want to improve the ability of your blog to grow your business, you need to focus on creating content that converts. In simplest terms, a conversion is an action that the customer takes as a result of interacting with your content. There are many actions the reader can take when interacting with your […]
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