Marketing conferences, for the most part, are divided into two seasons; Spring and Fall. The Fall season began earlier this month, with a few big events already happening, and more on tap for October and November. So I thought this would be a good time to talk a bit about the post-event surveys that all […]
Trust is the Currency On Which Your Content Trades
“If you don’t read the newspaper, you’re uninformed. If you do read it, you’re misinformed.” – Denzel Washington I recently came across this video on YouTube about what social media usage is doing to us: But it was Denzel’s quote at the start that really grabbed my attention. I’ve been saying for a while now […]
Marketing Shouldn’t be a Nuisance, it Should Be Sexy
Writing about marketing can be challenging. If it’s treated as merely a business function, writing on marketing can get very boring, very quickly. Not just for the reader, for the writer as well. But marketing can often be so much more than it is. The best marketing is never noticed, and you could argue that […]
The Secret to Creating Word of Mouth That Most Companies Completely Miss
When you think of ‘Word of Mouth’, you probably think of ‘building buzz’, right? This is what most companies think word of mouth is about, what can you do to get people talking? Seth Godin has the classic example of a purple cow in a field. No one would talk about a regular cow, but […]
It’s Time for a Social Media Reboot, Based on Communication, Not Narcissism
It’s not getting a lot of coverage, but social media sites like Twitter and Facebook are facing serious trust issues right now from their users. And it’s hurting their stock prices, Twitter’s stock has gone from close to $50 a share in June, to $35 a share today at the end of August. Facebook’s stock […]
Over the Hills and Far Away: The Rock Star’s Guide to Building an Online Community
Jessica Northey-Shaw is kind of a big deal in the country music scene. She’s worked with many of the industry’s top artists, and her #CMChat is probably the largest chat on Twitter, she’s had artists such as The Oak Ridge Boys, Charlie Daniels, Clint Black and Alabama as guests. She told me once that one […]
How to Convince Your Skeptical Boss to Invest in a Brand Ambassador Program
Whenever you attempt to sell your boss on launching a new initiative, there’s a few things you need to do to improve the boss’ chances of signing off: 1 – Help the boss understand the value 2 – Help the boss understand the cost 3 – Help the boss understand the scope of the initiative […]
Social Media Demands Perfection and Punishes Mediocrity
I have a small list of political reporters that I follow on Twitter. I avoid political coverage on mainstream media at all costs since I know most of it is propaganda, but I follow a few trusted sources for actual political news. One of the reporters I follow is a huge St. Louis Cardinals fan. […]
Macy’s Brand Ambassador Program Leverages its Employees as Influencers
Last year, Macy’s launched an employee brand ambassador program called #MacysStyleCrew with 20 associates. The idea was to let Macy’s employees turn to social media to promote and sell the store’s clothing and other items. Employees are incentivized by additional pay for sales they generate via social media. The program has shown promise, and was […]
Whole Foods Wipes Out Its Instagram Feed to Raise Awareness of Declining Bee Populations
Corporate storytelling can be a tricky thing to master. Brands often interject political and social news into its content, with mixed results. If the views are consistent with the company’s values, they will ultimately benefit the brand and strengthen ties to its core customer base. Whole Foods gave us a great example last week of […]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 90
- Next Page »