One of the things companies struggle with how to build engagement with their social media accounts. The cold reality is that most people don’t engage with a company on Twitter until there’s a problem. The majority of current or potential customers aren’t following a given brand’s Twitter account on a given day. So how do […]
Why is Red Bull Blogging About Video Games?
I was doing some research for a new post (right) and came across this post for tips on how to win at PLAYERUNKNOWN’S BATTLEGROUNDS, one of the hottest mobile games right now. What’s interesting is the post was on RedBull.com. Red Bull sells energy drinks, they don’t sell video games. So why is Red Bull […]
What Gamers on Twitch Taught Me About Building an Online Community
I regularly check Twitter’s trending topics, and a few months ago I noticed that the top trending topics were “The DOC” and “Twitch is Down”. Twitch being down grabbed my curiosity, why was it down? Now my sum total knowledge of Twitch at this point was that it was ‘that site where people watch other people […]
Your Content Not Converting Has Nothing to Do With Your Content and Everything to Do With Your Customer
If you want to improve the ability of your blog to grow your business, you need to focus on creating content that converts. In simplest terms, a conversion is an action that the customer takes as a result of interacting with your content. There are many actions the reader can take when interacting with your […]
Want to Create a Brand Ambassador Program? Here’s 10 Things to Remember When You Do
Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason. While customers as a whole don’t trust brands, they do trust other customers.
Case Study: Patagonia’s Brand Ambassador Program Focuses on Product Design and Development Over Sales
Did you know Patagonia has a Brand Ambassador Program? Probably not, but the brand has had an ambassador program since at least 2000. This makes sense when you consider that Patagonia has never made advertising of any kind a priority for the brand. Patagonia founder Yvon Chouinard has often proudly proclaimed that the brand only spends […]
How to Republish Your Old Posts Like a Rock Star
Republishing old blog posts has become increasingly popular among bloggers over the last few years. I’ve been doing this for about a year now, and I’ve seen spectacular results. I use a specific system for republishing my old blog posts, and I wanted to share that system with you. I’ve often talked about how you […]
It’s Time For Your Company to Move on From Facebook and Twitter
This has been a frustratingly difficult post for me to write on multiple levels. For years, I have advised my clients to ‘plant in the gardens that they own’ when it comes to social media. Focus on your blog and newsletter, or the delivery channels that you control versus putting all your eggs in a […]
This is Why Social Media is Making You Scared to Talk to Your Customers
There’s that guy in your office. You know the one, the guy that always wants to talk politics. You do not like to talk politics. You also don’t like when this guy tries to talk politics with you, because inevitably, it ends up in a loud argument that attracts several of your co-workers that you […]
Case Study: Why GE Started an Employee Brand Ambassador Program to Solve One Specific Business Problem
Proper planning is the easiest way to improve the efficiency of your campaign, program, or project. It’s imperative that you develop a clear strategy so that everyone involves understands precisely what they are doing, and what business outcomes they are working toward. In short, “Here’s what we are doing, here’s why it’s important”. That’s why […]
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