I think most of us can agree that one of the biggest sources of stress in our lives is worrying. For the most part, we worry about the future. We worry about tomorrow. We worry about how we will deal with something that is either coming in the future, or that we suspect will happen […]
September’s Blogging Recap: The Relaunch
So let’s talk about what happened here in September. I committed to relaunching this blog and boosting my writing schedule for two main reasons: 1 – More of us are going to be spending more time at home, and more time with our desktops and laptops. Covid is changing work schedules, leading to many of […]
Marketing and Movies: Smokey and the Bandit
1977 was a great year for blockbuster movies. Saturday Night Fever, Close Encounters of the Third Kind, and of course, Star Wars: A New Hope. Another top-grossing movie in 1977 was Smokey and the Bandit. Smokey and the Bandit had an all-star cast; Burt Reynolds, Sally Fields and Jackie Gleason. The movie centers on a […]
Three Ways to Create Content That Connects With Customers
It’s really tough to create content that consistently connects with customers. Part of the problem is simply staffing; Most companies hand off content creation to mid or lower-level digital people. If they do a good job, they often get promoted into more marketing-oriented roles. So there can be a constant talent-drain happening for your content […]
Monday’s Marketing Minute: Users Don’t Trust Facebook, How Covid Has Changed Shopper Behavior
Welcome to the start of another great week! Thanks for reading, on Wednesday my Movies and Marketing post will feature the movie with the greatest product placement of all-time (what do you think it is?), and on Thursday I’ll do a special post recapping what happened here in the month of September after relaunching my […]
Toolbox Saturday: Three Ways to Get Extra Value From Twitter
Every year in August, from Alabama to Ohio, there is something called ‘The 500-Mile Yard Sale’. People down a particular highway that runs from Alabama to Ohio will set up sales in their yards. I’ve always wanted to go to this as it sounds fabulous. If you’ve ever been to yard sales, you know it’s […]
I Never Saw Jack Horkheimer in Circus World, But I Would Always Remember It If I Did
Toys form so many of my childhood memories, I’m sure they do for you as well. When I was a kid I loved going shopping with my parents because it meant that whether we went to a department or grocery store, I could probably find some toys to ogle over. And if I struck out […]
What is a Customer Feedback Loop and Why Should it Be a Part of Your Brand Ambassador Program?
Customer feedback comes in many forms: Surveys the company sends out Calls to customer service Social media responses or complaints from the customer In-person feedback from customers in retail locations Often, this feedback is used to solve a current issue the customer is having. But what if a customer’s feedback isn’t focused on an immediate […]
Marketing and Movies: Interstellar
I’ve never been a big fan of science fiction movies. The simple reason why is, I can’t relate to most of them. Most science fiction movies have plots and special effects that are completely untethered to reality. I need to be able to look at what’s happening and think “Ok, I can see how that’s […]
Diversity Just For the Sake of Diversity Doesn’t Help Anyone
Whether its the speaking lineup at a marketing conference, or the executive team at a company, you’ve seen instances were there has been calls for more diversity in that group. “We need more…” people based on their race or gender or some other criteria. What is often missing from the diversity discussion is making sure […]
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