…it’s actually writing the damn post.
You don’t need ideas, open Google Reader or join #Blogchat. You’ll have enough ideas to write posts for the next year.
The problem is, when you actually WRITE the post, then it’s real. Then you are dangerously close to publishing it. Which means suddenly everyone will see it, and read it, and judge it.
And yet, you are often the harshest judge of your own work. Too often, you assume that your post isn’t worthy of the reader, before they have a chance to dismiss it. So it stays in your Draft folder, mocking you.
You can’t ‘sell’ until you ‘ship’.
Stop assuming that you know better than your reader does. Write the damn post. Then if it bombs, you can figure out why, and make the next post better as a result. Stop writing with a perfect filter.
And if you haven’t figure it out, when I say ‘you’ need to just write the damn post, I mean *I* do 😉