One of the ‘problems’ I am running into when I talk to event organizers and potential sponsors about doing a LIVE #Blogchat is that it’s sometimes difficult for them to understand what a LIVE version of a Twitter chat would look like. I try telling them that a buncha smart people get in a room and talk to each other, but somehow that still doesn’t get the point across very well 😉 Thankfully, Chris and his team from Huddle Productions created a short video with footage from the LIVE #Blogchat that Dell sponsored last week prior to the start of its #DellCAP event. This should give you a better idea of what a LIVE #Blogchat is like (Hint: Smartitude galore!):
If you are interested in learning more information about adding a live #Blogchat to your existing event, or in sponsoring one, click here.
The second area I wanted to point your attention to is an update I am making to my consulting services. For a couple of years now, I have been offering Social Media Strategy Audits to clients. This service has proven to be very popular so I’ve decided to begin offering Blog Strategy Audits to clients as well. For many companies, a blog is the only social media tool they are using, so for these companies, a Blog Strategy Audit makes more sense. Both of these audits will analyze what the company’s competition is doing, as well as assess how the client is currently using blogging/social media, and give them a blueprint and recommendations on what they should do moving forward. And perhaps most importantly, both audits will include a section on how to measure the results of your strategy. So I’m not only going to tell you exactly what your strategy should look like, but I’m also going to show you exactly how to measure your efforts. This is a key area that’s often missing from most blogging/social media strategies.
Both the Social Media Strategy Audit and the Blog Strategy Audit are two-month projects. For each, you’ll make three payments: You will be billed for the first payment when you agree to purchase the audit, and I must have this payment before I can begin work on your audit. At the end of the first month, you will be billed for the second payment, and I must have this payment before I can deliver the finished audit. At the end of the second month, the finished audit will be delivered, along with a bill for the third and final payment.
The price and billing schedule for each audit is:
Social Media Strategy Audit – Price is $7,500.00. You will be billed in three equal payments of $2,500.00.
Blog Strategy Audit – Price is $5,000.00. You will be billed in three payments of $1,600.00, $1,700.00 and $1,700.00.
Now, the big change I am making to these services is that as of now, I am adding a guarantee to both of these audits. Note that above it states that you will be billed for three payments, and that for each audit, you will receive the finished audit, along with a bill for the final payment. When you receive the finished audit and if you are not satisfied with the audit, then you do not have to make the third and final payment. I *only* want you to make that third and final payment if you are thrilled with the audit.
I often ask my close friends to give me advice on my work, and to be honest, when I told them that I was thinking of adding this guarantee to these audits, most of them did not think it was a good idea. As they correctly pointed out, if the client is under no obligation to make the final payment, then why would they? But I am ok with that. Because I want companies to understand that I am willing to take that risk because I believe in the quality of the work I will produce for them.
So if your company is interested in either service, please click here for more information on the Social Media Strategy Audit, and click here for more information on the Blog Strategy Audit. And if you have any additional questions about either audit, or about Live #Blogchat, please do email me.
PS: If you want your blog to be considered for one of the three review slots for this Sunday’s #Blogchat, please leave a comment on this post!