#Blogchat Survey Results

by Mack Collier

Thanks to all 315 of you that took my #Blogchat survey over the last 10 days.  I really do appreciate it, and I apologize for constantly tweeting about it ;)  If nothing else, this proved to me that people on Twitter are scanning everything and quickly moving on. Every time I would tweet a link to the survey asking everyone to take it, I would get a few responses for about 5 mins immediately after, then nothing.  If I didn’t tweet a link out to the survey for 3 hours, the odds are I got zero new responses in those 3 hours.  Just very interesting to me, and it suggests that Twitter might not be the best avenue to get responses to a survey.

As I said in #Blogchat a few weeks ago, I really think surveys are under-utilized by bloggers, as they really can give you insights about your blog’s readership.  Granted, this is a Twitter chat we are talking about, but I wanted to share with you some of the things I learned from this survey, and why the results were so important.

I used Survey Monkey.  They offer a free version that lets you survey I believe up to 100 people, or you can pay $24 for one month, and have unlimited surveys, at up to 1,000 responses each before you have to pay more. Or you can get on an annual plan.

1 – Over 140 of the responses included a mention of some topics they would like to see covered.  This is big because it gives me an idea of what topics y’all want, so I can cover those, and make #Blogchat more interesting and relevant.  For bloggers, this could tell you what topics your readers want you to post about.

2 – I learned how many #Blogchat participants have their own blog, as well as how many of them blog for a company.  This is big, as it tells me how I need to breakdown the ratio of topics devoted to personal vs business blogging.  Also, on the company side, I found out more about the type of business y’all blog for (B2C, B2B, etc).  This helps as well.  Finally, I found out how many of y’all work for a small business, vs mid-sized or large company.  This also helps me tweak the topics we cover.

3 – I learned more about how ‘big’ the #Blogchat community is.  Up till now, I really had no idea how many ‘lurkers’ we had each week.  I know that we generally have 400-500 participants each week, but I was clueless about the number of people that are watching #Blogchat but aren’t participating.  Now I have a much better idea of what that number is, and thusless, how big the overall #Blogchat community is.

4 – I learned more about the gender and ages of the #Blogchat community.  This, along with the information gained on the size of the #Blogchat in #3, is very valuable to potential sponsors.

So those are just a few of the reasons why I did this survey, but really I wanted to learn more about the people that come to #blogchat every week.  When we were talking about our readership makeup a few weeks ago during #blogchat, a few of you asked ‘but how do you know WHO is reading your blog?’  This is one way: You ask them.  Surveys can really benefit your blogging efforts.

Now, onto the results!   And again, these results are from 315 respondents.

64.4% of #Blogchat members are female, 35.6% are male.  This figure is actually consistent with what I see from Likes on #Blogchat’s Facebook page.

#blogchat, age, survey, twitter

As you can see from the above graph, the 40-49 age group was most common with 34.9%, 30-39 had 32.1%.

52.1% of respondents do blog for their employer.  I was actually surprised that this number was that high, I figured it would be around 25-33%.  Of the respondents that did blog for their employer, 86% do so for an employer with 500 employees or less.  In other words, if you follow #Blogchat and blog for your employer, you likely work for a small business.

As for types of blogging businesses represented in #Blogchat, 61.3% are B2B, 29.4% are B2C.

54.3% of y’all said you prefer to watch and learn versus participate in #blogchat.  This was probably the most interesting result of the entire survey for me, because it gives me my first real sense of the total size of the #blogchat community.  If that percentage holds every week, that means that #blogchat usually averages around 1,000-1,200 active followers/participants per week.

With this question, I was trying to figure out if most of #blogchat were ‘newbie’ bloggers, or more experienced.  65.6% of y’all said you’ve been blogging for at least 2 years.  And 31.6% have been blogging for 4 years or longer.  I was really surprised by that last number, and both suggest that #blogchat is full of experienced and knowledgeable bloggers.  Which is another reason why the chat is so valuable ;) BTW, 92.1% of y’all said you do have your own blog, even if you also blog for your employer.

Finally, 27% of the #Blogchat community has bought a product or service based on the recommendation of someone in #Blogchat.  That’s a very high percentage, and it again speaks to the sense of community and trust present in #Blogchat!

So again, thank y’all SO much for taking this survey.  I tried to make it as quick and painless as possible, and many of you said it was.

{ 6 comments… read them below or add one }

James Dabbagian February 13, 2012 at 7:14 pm

This is really interesting stuff!

Me personally, I use the Form feature of Google Spreadsheets to make surveys. That way, I can survey as many people as I wish and make them as long as I want, all for free. Granted Goog’s analysis isn’t as detailed as Surveymonkey’s, but I know enough to do the dirty work myself.

Out of curiosity, is there a chance you’ll make the raw data available?

Reply

Mack Collier February 13, 2012 at 8:56 pm

James I don’t want to share the individual responses but if there’s any questions you have about the cumulative data let me know!

Reply

Beth Anne February 13, 2012 at 8:54 pm

This is very interesting! I knew most of the people that chat are on the “older” side but never knew “how old” I thought it was interesting how many blog for business vs personally. I remember in my last job we wanted to blog but there were too many hoops to jump through with compliance we never got there :(

Reply

Jane Boyd February 14, 2012 at 5:11 pm

Great to see the results of the survey. Thank you for sharing them with us. I am also interested to see how many people have been blogging for 4 years or longer. Clearly there are many folks who have lots of experience that they are willing to share. I am also surprised how many people are watching and learning…wow!! It makes sense though, I think people often watch for a while – until the feel comfortable enough to jump in. Thanks again!

Reply

Jodi Okun February 19, 2012 at 4:20 pm

Hi..I would love to do a survey but never know what questions to ask and have had little or no results in the survey. Would you mind sharing the tweet or post you made to encourage participants. Also I would love to see the survey again (if you dont’ mind) to see the questions you asked..

Thanks Mack

Reply

Mack Collier February 19, 2012 at 4:31 pm

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