Every interaction you have with a customer creates another interaction. And in this case, not engaging with the customer also counts as an interaction. For instance, let’s say you eat at a particular restaurant and have a wonderful meal. You’re so happy with the experience that you decide to hop on Twitter and tell the […]
Social Media Demands Perfection and Punishes Mediocrity
I have a small list of political reporters that I follow on Twitter. I avoid political coverage on mainstream media at all costs since I know most of it is propaganda, but I follow a few trusted sources for actual political news. One of the reporters I follow is a huge St. Louis Cardinals fan. […]
How to Republish Your Old Posts Like a Rock Star
Republishing old blog posts has become increasingly popular among bloggers over the last few years. I’ve been doing this for about a year now, and I’ve seen spectacular results. I use a specific system for republishing my old blog posts, and I wanted to share that system with you. I’ve often talked about how you […]
The Secret to Getting More Engagement on Our Blogs That We’ve All Forgotten
From 2006-2011, I did a weekly ‘Top 25’ list of the best marketing blogs on my first blog The Viral Garden. Yesterday, I was doing some maintenance on The Viral Garden, and I found a Top 25 list I did back in December of 2007. Ten years ago! When I saw the list, I was […]
How Do You Blog Every Day For 1,000 Straight Days?
UPDATE! Here’s the transcript for this #Blogchat! One of the biggest challenges bloggers face is creating content on a regular basis. In fact, an inability to create content regularly is probably the biggest reason why most blogs fail. Creating content regularly is very difficult, even for seasoned bloggers. I’ve been blogging ever since 2005, and […]
Extra Space Storage is #Blogchat’s Sponsor for October 1st!
UPDATE: Here’s the transcript from last night’s #Blogchat! SECOND UPDATE: Extra Space has published this wonderful recap of this #Blogchat on their blog. Check it out, it really gets into everything we covered, so awesome! This Sunday (Oct 1, 2017), Extra Space Storage will be joining #Blogchat as its sponsor! I’m thrilled they are on […]
How to Make Your Blog Relevant
When you start blogging, whether it’s for yourself or your employer, you want the blog to be relevant. You want it to stand out and be recognized by readers as a valuable source of information. Last night at #Blogchat we discussed this topic, and I wanted to share some thoughts here. If I was starting […]
I’m Letting You Off the Hook; You Don’t Have to Blog As Much Anymore
UPDATE: Here’s the transcript from this #Blogchat. If you’re a business and you’re blogging every day, then you’re doing it wrong. I know, I know, for years the conventional wisdom was that in order to build readership for a blog, especially if it’s a business blog, you needed to blog as often as possible. And that […]
How to Write a B2B Blog That Gets Engagement and Results
UPDATE: Here’s the transcript for this #Blogchat! Tonight’s (6-18-2017) #Blogchat will focus on B2B blogging. From past surveys, I’ve found that about half the #Blogchat audience blogs for their employer, and that employer sells to other businesses. So this should be another very interesting #Blogchat for those of you blogging for a B2B! Blogging for […]
Ann Handley Joins #Blogchat to Discuss Storytelling in Marketing!
UPDATE – Here’s the transcript from Ann’s #Blogchat! I’m thrilled to announce that Ann Handley, the world’s first Chief Content Officer will join #Blogchat this Sunday (June 4th, 2017) to discuss Storytelling in Marketing! Marketing Profs is June’s #Blogchat sponsor, and they have a great freebie for you! Click here to get their FREE 37-page […]
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