When you start blogging, whether it’s for yourself or your employer, you want the blog to be relevant. You want it to stand out and be recognized by readers as a valuable source of information. Last night at #Blogchat we discussed this topic, and I wanted to share some thoughts here. If I was starting […]
I’m Letting You Off the Hook; You Don’t Have to Blog As Much Anymore
UPDATE: Here’s the transcript from this #Blogchat. If you’re a business and you’re blogging every day, then you’re doing it wrong. I know, I know, for years the conventional wisdom was that in order to build readership for a blog, especially if it’s a business blog, you needed to blog as often as possible. And that […]
How to Write a B2B Blog That Gets Engagement and Results
UPDATE: Here’s the transcript for this #Blogchat! Tonight’s (6-18-2017) #Blogchat will focus on B2B blogging. From past surveys, I’ve found that about half the #Blogchat audience blogs for their employer, and that employer sells to other businesses. So this should be another very interesting #Blogchat for those of you blogging for a B2B! Blogging for […]
Ann Handley Joins #Blogchat to Discuss Storytelling in Marketing!
UPDATE – Here’s the transcript from Ann’s #Blogchat! I’m thrilled to announce that Ann Handley, the world’s first Chief Content Officer will join #Blogchat this Sunday (June 4th, 2017) to discuss Storytelling in Marketing! Marketing Profs is June’s #Blogchat sponsor, and they have a great freebie for you! Click here to get their FREE 37-page […]
How to Write Like a Thought Leader (Even If You Don’t Think You Are)
UPDATE: Here’s the transcript from our #Blogchat discussion on How to Write Like a Thought Leader. On Sunday (May 28th, 2017), our #Blogchat topic will be How to Write Like a Thought Leader (Even If You Don’t Think You Are). The discussion starts at 8pm Central, and #Blogchat is sponsored in May and June by Marketing […]
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