Blog Analytics

My Content Creation Goals For 2015

January 8, 2015

One of the areas I struggle with every year is creating a consistent stream of content, especially here on this blog.  Invariably, at the first of the year I have more time to post because work is slower, and then when work picks up in the Spring, Summer and Fall months, I put the blog […]

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The Art and Science of Blogging With John Wall at #Blogchat!

March 8, 2014

Here’s the transcript for this #Blogchat with John. I’m excited to announce that John Wall will be sponsoring the next two weeks of #Blogchat on 3-9-2014 and 3-16-2014!  For John’s sponsorship, he’s come up with a pretty cool two weeks of blogging topics. Over the next two weeks John will teach us about The Art […]

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10 Things You Can Do TODAY to Make Your Blog Better

February 23, 2014

Ready to take your blog to the next level?  Here’s 10 things I have learned about making my blog better over the last 9 years. Blog Maintenance 1 – Sign up for Google Analytics.  This will give you valuable information about the health of your blog.  I use it every single day to see how […]

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Your 2,000 Word Guide to Building a Better Blog in 2014

December 12, 2013

This Sunday (12-15-2013) at #Blogchat we’ll be chatting about how to improve your blog in 2014.  As prep for that, I wanted to walk you through the process you need to use to talk your blog to the next level in 2014. First, start with where you are now.    Before you can move forward […]

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Which Needle Are You Moving? How to Tell If Your Business Blog Is Working

November 20, 2013

Over the past few weeks I have, as you’ve probably noticed, seriously ramped up my blogging.  I’ve gone from writing 1-2 posts here a week to 5-6.  The reason why is because I want to see if I can turn my blog into a serious driver of work leads and referrals.  I started blogging more […]

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Why It’s So Important to Have a Strategy Guiding Your Social Media Engagement

May 16, 2013

I have a love-hate relationship with planning and strategy when it comes to social media.  I hate the planning aspect, but I also understand it is necessary to see the best results.  And I love it when I see those results! If you’ve read this blog for any amount of time, you know that as […]

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The One Simple Change That Dropped My Blog’s Traffic By 25%

January 28, 2013

Two weeks ago I wrote a pretty popular blog post on whether or not bloggers should include dates on their posts.  There was plenty of support both for having and removing dates from posts. Now at that time, I did not include dates on my posts.  But since one of my mantras is that bloggers […]

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My Posts Have An Average Lifespan of 2-3 Days on Twitter

January 17, 2013

I was digging through this blog’s stats this morning in Google Analytics, and I noticed something interesting.  As I mentioned here a couple of weeks ago, one of my goals for 2013 is to blog more often.  A big reason why is because I want to increase the traffic here, and so far in January […]

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A Case Study in How Your Blog’s Traffic Stats Can Fool You

December 17, 2012

I’ve been blogging since 2005, and in those last 7 years, I’ve learned that every year my blog’s traffic begins to fall off around the 12th or 13th of December.  Every year without fail. But it turns out that last week was the 3rd best traffic week ever here.  What’s really interesting is that the […]

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Engagement Without Action Is Just Noise

October 3, 2012

Comments. Likes. Followers. Pins. These are all ‘engagement’ metrics that many companies track to decide if their social media marketing efforts are successful.  It’s completely understandable, because these metrics are very easy to find. And that’s typically the problem.  Too often we place too much value on the social media metrics that are the easiest […]

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Never underestimate the impact search traffic has on your blog

September 26, 2012

So this blog has been effectively dormant since early May when I started working on my book.  I’ve left a few posts here and there, but my volume has definitely fallen off a cliff. Which would lead you to believe that my blog’s traffic should have been down this summer as well, right?  Surprisingly, it […]

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