BMA Posts

I have met the enemy, and he is us

July 30, 2011

This post originally appeared on BMA on February 13, 2006.  Funny how 5 years later, we are still arguing the same themes of this post.  You can read all the BMA posts here. When I left this post last month, I did so because I thought the whole ‘A-Lister’ dust up was a temporary by-product of […]

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Women of Rock: Free Music is Very Costly to Some

July 23, 2011

This post originally appeared on BMA on December 20, 2005. If you would like to read all the BMA posts, click here. “There are amazing women musicians out there. But the industry signs acts based on marketing. It’s definitely a loop. There aren’t women out there doing well, because they haven’t been signed, so (the […]

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A Tale of Two Cities, And Their Aquariums

July 16, 2011

This post originally appeared on BMA on November 30th, 2005.  If you would like to read all the posts in the BMA series, click here. Bernie Marcus can’t stop smiling. The Home Depot founder is beaming as he enjoys the $250 million dollar gift he’s given the city of Atlanta, the newly opened Georgia Aquarium. And he’s not […]

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Disney Cautious in Marketing The Chronicles of Narnia

July 9, 2011

This post originally appeared on BMA on October 30, 2005.  As a sidenote, this is probably my favorite blog post I’ve ever written.  If you would like to read all the posts in the BMA series, click here. Paul Lauer has been down this road before. His company, Motive Marketing, has been tabbed to organize and […]

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My Very First Blog Post

July 2, 2011

From 2005-2007, I wrote for an advertising group blog called Beyond Madison Avenue.  The blog is still around, but over the years it has been redesigned several times and somehow in all the shuffling, it seems that all the posts written from those early years were lost.  I did some digging and found a few […]

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