In many ways, millennials are ideal for most Brand Ambassador Programs given who they are, how they communicate, and where their passions lie. The starting point for the group defined as millennials is generally considered to be anyone born in ‘the early 1980s’, and most sources put the end-point for this age group as being […]
A Quick Overview of Lenny and Larry’s Brand Ambassador Program
I am constantly looking for nutritional snacks and such for when I travel. I am an extremely picky eater, plus I had my gall bladder removed a few years ago, and if I don’t eat regularly, it can cause headaches and slight nausea. So having tasty and ideally nutritious snacks while traveling is a must […]
Your Big Brand is Already Doing Influencer Marketing, Whether You Realize it or Not
Last week, I wrote about how social media isn’t hard, companies make it hard. The idea being that a lot of opportunities fall into the lap of companies every day in regards to their digital strategies, and often these opportunities aren’t capitalized on. For example, right now there’s a mad rush by brands to get […]
Social Media Isn’t Hard, Your Company Makes it Hard
I spend very little time here breaking down how to use social media tools. I don’t do the deep dives that some other sites engage in where they show you all the advanced tips on how to get the most bang out of Facebook or Instagram or Snapchat. Here’s the reason why: It’s not about […]
The Power of Being Second: How Red Bull is Winning the (Content) Marketing Wars
Red Bull’s marketing is one of my favorite case studies from Think Like a Rock Star. In the book I call them this generation’s Nike, and they really are. What separates Red Bull from most brands is its customer-centric marketing. Everything about the brand’s content, marketing and communication efforts is about its customers and what’s […]
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