Brand Advocacy

Sprinklr Acquires Brand/Influencer Advocacy Company Branderati

September 3, 2014

Sprinklr today announced that it has acquired brand/influencer company Branderati.  Sprinklr is a social media management platform aimed at the enterprise and Branderati is a platform that allows brands to recruit new and connect with existing advocates and influencers.  The acquisition seems to complement what Sprinklr can offer so I decided to talk to Branderati’s […]

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The Fan-Damn-Tastic Marketing Show Episode 8: Building Loyalty To Your Brand, Not Your Offer

August 27, 2014

Hey y’all!  In this 8th episode of #FanDamnShow I talk about loyalty programs and why most companies completely mess them up.  For a good background on what we’ll be discussing, check out this post. Show notes: 1:09 – Discussion of Loyalty Programs (that are more interesting than Andy Griffith re-runs), and why these are typically […]

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The Fan-Damn-Tastic Marketing Show Episode 7 – Turning Your Personal Social Media Wins Into Business Success

August 19, 2014

Hey y’all!  Welcome to the 7th episode of The Fan-Damn-Tastic Marketing Show!  In this 14+ minute episode I discuss: The upcoming college football season, Roll Tide! Using your personal social media efforts to help get buy-in from the boss for larger projects How Scott Monty used what he learned early on from I Hear of […]

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Five Signs Your Company is Ready For a Brand Ambassador Program

August 13, 2014

Just like not every company should be using social media, not every company should or can launch a Brand Ambassador program.  There are certain conditions that need to exist within your company before you can start planning out taking the leap of launching a Brand Ambassador program.  Here’s five things you should look for: 1 […]

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In a Hyper-Connected World, Trust Is More Important Than a Sale

August 7, 2014

Years ago I spent a summer working as a vendor for a company that provided lawn care products to chains such as Lowe’s.  I was very lucky in that my trainer was a professional landscaper.  So instead of telling me how to sell the products, he understood his craft well enough to tell me how […]

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This Is (Probably) Why Your Brand Ambassador Program Sucks

August 6, 2014

Every week I field calls and conversations with companies about starting a brand ambassador or advocacy program.  Almost every time, the company explains that they are excited about the idea of launching a brand ambassador program as a way to generate sales for the brand.  They tell me how they have fans and they think […]

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The Fan-Damn-Tastic Marketing Show Episode 5: Addressing Customer Complaints Head On

July 31, 2014

I love Patagonia’s content marketing and I love its blog The Cleanest Line.  Recently, Patagonia took to its blog to address customer complaints about its shipping.  And the post ended up being pretty popular, in fact customers commented thanking Patagonia for the post!  Learn what Patagonia did on the fifth episode of The Fan-Damn-Tastic Marketing […]

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IKEA Shuts Down Popular Fan Site IKEAHackers

June 17, 2014

A few years ago, the band Blink 182 was getting ready to release its new single.  It went to YouTube and found thousands of instances where fans of the band were illegally using its music in homemade videos. The band cataloged over 100,000 instances of copyright infringement by its fans, then instead of sending lawyers […]

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The Fan-Damn-Tastic Marketing Show is LIVE!

May 13, 2014

I’ve been waiting 7 years to say this, but I have a new podcast to tell you about!  The Fan-Damn-Tastic Marketing Show will be focused on marketing topics and how companies can better connect with their customers and covert them into passionate fans.  If you’ve read this blog or Think Like a Rock Star you […]

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How Figures Toy Company is Masterfully Using Social Media to Build Product Demand, and Giving Me Back My Childhood At the Same Time

May 8, 2014

If you grew up in the 1970s as I did, the odds are you owned a toy created by the Mego Corporation.  The company made its hay with dolls (today called Action Figures) and its most popular line was The World’s Greatest Super-Heroes, giving children everywhere their first exposure to characters like Batman, Spiderman and […]

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Amazon Introduces #AmazonCart, Social Buying Just Got a LOT Easier

May 5, 2014

This morning Amazon introduced a pretty interesting new feature called #AmazonCart.  The idea is dead simple: If someone tweets a link to a product on Twitter that you want, reply to the tweet with the #AmazonCart hashtag and it gets added to your cart on Amazon!  Of course you have to have an Amazon account […]

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