I wanted to talk about three distinct groups of friends I’ve followed over the last year or so. The first is a group of friends who are frequent business travelers, and we share stories and purchase suggestions in a group on Facebook. The second is a group of friends who are fellow members of Adobe’s […]
Want to Create a Brand Ambassador Program? Here’s 10 Things to Remember When You Do
Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason. While customers as a whole don’t trust brands, they do trust other customers.
Great Customer Loyalty Programs Are Built on Offering Great Experiences
You’re grocery shopping, and it’s time to buy cereal for your kids. They like Apple Circles and Honey Nut Loopies equally, so you typically grab whichever one is on sale. But not today. Because you just joined the ‘loyalty’ club for Apple Circles, and they sent you a $1.00 off coupon, so today is an […]
The Factors That Drive Brand Loyalty in 2019
Wikibuy recently surveyed 5,000 people to learn what made them loyal to a particular brand. You can find the research here, but I wanted to go over some of the findings: Product Quality is the Top Driver of Brand Loyalty. 40% of respondents identified product quality as the attribute most likely to make them loyal […]
Research: How to Create Loyal Customers and Reduce Customer Churn Rate
Yotpo recently surveyed 2,000 American shoppers to learn their views on brands and brand loyalty. The results gave some interesting insights into brand loyalty in 2018, so I wanted to highlight some of the findings: Despite the growing importance of customer experience, product is still both the point of entry and departure for brand loyalty. 55.3% of […]
Creating Fans Through Storytelling
One of the best ways that brands can create fans is through storytelling. Specifically, through telling stories that relate to the brand, but that also tie into themes that are important to the customer. When done effectively, storytelling also helps the customer get a better understanding of what the brand is about. Think of it […]
The Difference Between Passive and Active Fans of Your Brand
I’m thrilled that Troy Janisch asked me to speak to his Advanced Social Media class at the University of Wisconsin at River Falls tonight. His class has read Think Like a Rock Star and I’ll be doing a Q&A with the students. One of the students asked if it was possible for a brand to have […]
This is Why a Brand Ambassador Program is Your Best Way to Acquire New Customers
In 2013, Forrester did a study into which forms of content were most trusted by American shoppers. In short, Forrester found that if content originates from a customer or 3rd-party source, it is far more trusted than any content that originates from a brand. The most trusted form of content was product recommendations from friends […]
Let’s Take a Closer Look at Patagonia’s Worn Wear Road Tour
Several years ago, Patagonia started its Worn Wear program. The program was based around Patagonia’s corporate values of extending the lifespan of every garment it creates. The Worn Wear program will repair your Patagonia clothing, and if the clothing is beyond repair, it will recycle it for you. A few years ago, Patagonia decided to […]
Marketing Conferences; Here’s What to Look For on Post-Event Surveys From Attendees
Marketing conferences, for the most part, are divided into two seasons; Spring and Fall. The Fall season began earlier this month, with a few big events already happening, and more on tap for October and November. So I thought this would be a good time to talk a bit about the post-event surveys that all […]
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