Let’s say for every product you buy, there are one of three outcomes as far as your satisfaction with the purchase: 1 – Indifferent. The product does what you expected it to do, no more or no less. 2 – Upset. The product doesn’t meet your expectations. 3 – Excited. The product exceeds your expectations. […]
Monday’s Marketing Minute: Tracking Sales to Social Media, Conducting Sweepstakes and Contests
Happy Monday, y’all! Hope you had a fantastic Holiday weekend, and are easing into the workweek slowly. Here’s some useful links to help you start the week smarter: I always chuckle at how companies lament that they are having difficulty tying sales directly to its social media efforts. The reality is, social media as […]
The Business Link Between Customer Empathy and Brand Loyalty
The other day I was talking about mapping content and marketing to the buyer’s journey with Alexandra. Alexandra mentioned what comes after the purchase, and that’s when we began to discuss the role of creating and cultivating brand loyalty. We then had a fascinating discussion about the role that empathy for the customer plays in […]
Building Employee and Customer Advocacy Really Is This Simple
Think about a brand that you love. Why do you love that brand? Most people are loyal to brands for many reasons, such as the value they create, the ideas and beliefs they stand for, they feel that the brand actually cares about them. There are many reasons more, and they are personal. And that […]
Monday’s Marketing Minute: Online Holiday Sales Spike, Top Brands For Loyalty, Turn Blog Posts Into Tweet Threads
Happy Monday, y’all! Hope you have a wonderful week planned, cooler weather is here, and Halloween is right around the corner. One of my favorite times of the year! This is very believable. If you sell products or services online, you need to be auditing your website to make sure the purchase process is […]
What is a Customer Feedback Loop and Why Should it Be a Part of Your Brand Ambassador Program?
Customer feedback comes in many forms: Surveys the company sends out Calls to customer service Social media responses or complaints from the customer In-person feedback from customers in retail locations Often, this feedback is used to solve a current issue the customer is having. But what if a customer’s feedback isn’t focused on an immediate […]
Here’s How the Best Customer Loyalty Programs Create Happy Customers
Have you ever heard the saying ‘Money can’t buy you happiness’? It turns out, money CAN buy you happiness, depending on what you buy with it. Science has discovered that money spent on products does give you happiness, but it is short-lived, and decreases over time. For instance, think of how happy you were with […]
How Bear Bryant Cultivated Lifelong Alabama Football Fans in the 1960s
One of my hobbies is collecting autographed footballs from former Alabama teams. Often, former teams will have a 25th anniversary or even 50th anniversary reunion, and I like to attend these when I can and get members from that team to sign a football for me. I attended one of these reunions for a team […]
Want to Create a Brand Ambassador Program? Here’s 10 Things to Remember When You Do
Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason. While customers as a whole don’t trust brands, they do trust other customers.
Over the Hills and Far Away: The Rock Star’s Guide to Building an Online Community
Jessica Northey-Shaw is kind of a big deal in the country music scene. She’s worked with many of the industry’s top artists, and her #CMChat is probably the largest chat on Twitter, she’s had artists such as The Oak Ridge Boys, Charlie Daniels, Clint Black and Alabama as guests. She told me once that one […]
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