Brand Advocacy

Picking the Right Brand Ambassador

October 30, 2014

More than ever, companies are enticed by the prospect of launching a brand ambassador program.  The idea of having an army of ‘customer marketers’ that help promote the brand is very attractive to many companies.  But how do you choose the right brand ambassador? First, let’s remember what we discussed when we talked about whether […]

Read the full article →

How a Passionate Community Formed Around 5 Million Toys Lost At Sea

October 23, 2014

On Feb. 13, 1997, the ship Tokio Express was bound for New York when it was struck by a huge wave about 20 miles off the coast of England.  As a result, dozens of shipping containers were thrown overboard and into the sea.  Among the lost cargo was almost 5 million Lego toys and pieces. Almost […]

Read the full article →

This is Exactly Why You Should Ask Your Customers For Online Reviews

October 22, 2014

Consider these customer service/satisfaction facts: Americans tell an average of 9 people about a good experience with a company, and 16 people about a bad experience. Roughly 80% of all tweets related to a customer service issue with a company, are negative. But think about how this applies to you: Are you more likely to […]

Read the full article →

Sprint: 20% of Employee Bonuses Are Tied to Net Promoter Score

October 16, 2014

Sprint has rolled out a new bonus structure for all its employees, including executives.  Moving forward, 20% of employee bonuses will depend on how effectively its current customers promote Sprint to new customers.  In short, Sprint is betting on the power of the Net Promoter Score, and will pay its employees big bucks for raising […]

Read the full article →

Sprinklr Acquires Brand/Influencer Advocacy Company Branderati

September 3, 2014

Sprinklr today announced that it has acquired brand/influencer company Branderati.  Sprinklr is a social media management platform aimed at the enterprise and Branderati is a platform that allows brands to recruit new and connect with existing advocates and influencers.  The acquisition seems to complement what Sprinklr can offer so I decided to talk to Branderati’s […]

Read the full article →

The Fan-Damn-Tastic Marketing Show Episode 8: Building Loyalty To Your Brand, Not Your Offer

August 27, 2014

Hey y’all!  In this 8th episode of #FanDamnShow I talk about loyalty programs and why most companies completely mess them up.  For a good background on what we’ll be discussing, check out this post. Show notes: 1:09 – Discussion of Loyalty Programs (that are more interesting than Andy Griffith re-runs), and why these are typically […]

Read the full article →

The Fan-Damn-Tastic Marketing Show Episode 7 – Turning Your Personal Social Media Wins Into Business Success

August 19, 2014

Hey y’all!  Welcome to the 7th episode of The Fan-Damn-Tastic Marketing Show!  In this 14+ minute episode I discuss: The upcoming college football season, Roll Tide! Using your personal social media efforts to help get buy-in from the boss for larger projects How Scott Monty used what he learned early on from I Hear of […]

Read the full article →

Five Signs Your Company is Ready For a Brand Ambassador Program

August 13, 2014

Just like not every company should be using social media, not every company should or can launch a Brand Ambassador program.  There are certain conditions that need to exist within your company before you can start planning out taking the leap of launching a Brand Ambassador program.  Here’s five things you should look for: 1 […]

Read the full article →

In a Hyper-Connected World, Trust Is More Important Than a Sale

August 7, 2014

Years ago I spent a summer working as a vendor for a company that provided lawn care products to chains such as Lowe’s.  I was very lucky in that my trainer was a professional landscaper.  So instead of telling me how to sell the products, he understood his craft well enough to tell me how […]

Read the full article →

This Is (Probably) Why Your Brand Ambassador Program Sucks

August 6, 2014

Every week I field calls and conversations with companies about starting a brand ambassador or advocacy program.  Almost every time, the company explains that they are excited about the idea of launching a brand ambassador program as a way to generate sales for the brand.  They tell me how they have fans and they think […]

Read the full article →

The Fan-Damn-Tastic Marketing Show Episode 5: Addressing Customer Complaints Head On

July 31, 2014

I love Patagonia’s content marketing and I love its blog The Cleanest Line.  Recently, Patagonia took to its blog to address customer complaints about its shipping.  And the post ended up being pretty popular, in fact customers commented thanking Patagonia for the post!  Learn what Patagonia did on the fifth episode of The Fan-Damn-Tastic Marketing […]

Read the full article →