Every business or organization that uses digital marketing needs a solid strategy in place to guide its digital efforts.I know, that seems to contradict the headline of this post, so stay with me. For years, I’ve helped clients develop and plan world-class strategies to guide their digital, social and content efforts. Unfortunately, these clients sometimes fall […]
Want to Create a Brand Ambassador Program? Here’s 10 Things to Remember When You Do
Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason. While customers as a whole don’t trust brands, they do trust other customers.
Great Customer Loyalty Programs Are Built on Offering Great Experiences
You’re grocery shopping, and it’s time to buy cereal for your kids. They like Apple Circles and Honey Nut Loopies equally, so you typically grab whichever one is on sale. But not today. Because you just joined the ‘loyalty’ club for Apple Circles, and they sent you a $1.00 off coupon, so today is an […]
This is Why Social Media is Making You Scared to Talk to Your Customers
There’s that guy in your office. You know the one, the guy that always wants to talk politics. You do not like to talk politics. You also don’t like when this guy tries to talk politics with you, because inevitably, it ends up in a loud argument that attracts several of your co-workers that you […]
Red Bull Creates Better Content Than You Do, Here’s How They Do It
Red Bull’s marketing is one of my favorite case studies from Think Like a Rock Star. In the book I call them this generation’s Nike, and they really are. What separates Red Bull from most brands is its customer-centric marketing. Everything about the brand’s content, marketing and communication efforts is about its customers and what’s […]
How to Create a World-Class Brand Ambassador Program
This post on 10 Thing to Remember When Creating a Brand Ambassador Program remains one of the most popular posts I’ve ever written. So to start off the new year, I wanted to do a deeper dive into the topic of creating and launching a successful brand ambassador program, and walk you through the process from […]
How Facebook Just Changed Influencer Marketing and What Needs to Happen Next
Last week without much fanfare, Facebook made a pretty big change to how brands work with influencers on its site. Previously, a brand would have to share an influencer’s post before they could boost it. Now, brands can boost any influencer’s post as long as the influencer is authorized to tag the brand in their […]
How One Fan Made Marketo’s Bad Day a Little Less So
So Marketo had a bad day yesterday. They forgot to renew their domain, causing the site to be down, and plenty of frustration and panic for their customers. Believe it or not, this happens. A few years ago here I briefly lost the mackcollier.com domain for the same reason, I thought it was set to […]
How to Incorporate Millennials Into Your Brand Ambassador Program
Want to know how much it will cost to create a Brand Ambassador Program for your company? Check out Mack’s Rate Sheet. In many ways, millennials are ideal for most Brand Ambassador Programs given who they are, how they communicate, and where their passions lie. The starting point for the group defined as millennials is […]
A Quick Overview of Lenny and Larry’s Brand Ambassador Program
I am constantly looking for nutritional snacks and such for when I travel. I am an extremely picky eater, plus I had my gall bladder removed a few years ago, and if I don’t eat regularly, it can cause headaches and slight nausea. So having tasty and ideally nutritious snacks while traveling is a must […]
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