This week I got to spend some time in Round Rock, Texas, working with Dell on its #DellCAP reunion project. This is an extension of the first #DellCAP that was held last June, that I was also lucky enough to help Dell with. As with last year’s event, Dell brought in 15 customers (including 13 […]
It’s not about having a transactional relationship with your customers, it’s about having an emotional one with your fans. Thoughts?
So I was on Twitter late Friday night, and I saw this tweet from @AmandaPalmer. It got my interest, so I did some checking. I found dozens of tweets from Amanda’s fans either gushing about her and thanking her for letting them attend the secret show, or those that were angry that they missed it. […]
Coming off the heels of Kenneth Cole’s recent PR blunder on Twitter, the Red Cross found itself in a potential crisis situation on Twitter a couple of days ago. Apparently, one of its employees that tweets from the @RedCross twitter account, inadvertently sent a tweet that was meant for her personal account in which she tweeted: “Ryan […]