I was having a discussion on Twitter the other night and we were discussing a brand’s fans. A passion topic of mine, but after a few minutes I realized something: The other person was talking about FACEBOOK fans, I was talking about Brand Advocates. They are completely different groups. That’s not to say that someone […]
I’m so in love with Blink-182 right now! The band is getting ready for their first new single in eight years, and they came up with a pretty fascinating way to promote the song. They teamed up with AT&T and found every instance of where a fan was using their music without permission in their […]
Scientists at Rensselaer Polytechnic Institute have concluded that it only takes 10 percent of a population holding an unshakable belief in order to convince the majority to adopt that same belief. In fact, the scientists found that this will always be the case. “When the number of committed opinion holders is below 10 percent, there is no […]
This week I got to spend some time in Round Rock, Texas, working with Dell on its #DellCAP reunion project. This is an extension of the first #DellCAP that was held last June, that I was also lucky enough to help Dell with. As with last year’s event, Dell brought in 15 customers (including 13 […]
It’s not about having a transactional relationship with your customers, it’s about having an emotional one with your fans. Thoughts?