Last week, I wrote about how social media isn’t hard, companies make it hard. The idea being that a lot of opportunities fall into the lap of companies every day in regards to their digital strategies, and often these opportunities aren’t capitalized on. For example, right now there’s a mad rush by brands to get […]
Social Media Isn’t Hard, Your Company Makes it Hard
I spend very little time here breaking down how to use social media tools. I don’t do the deep dives that some other sites engage in where they show you all the advanced tips on how to get the most bang out of Facebook or Instagram or Snapchat. Here’s the reason why: It’s not about […]
The A-Ha Moment When Credit Karma Discovered It Had a Powerful Marketing Department It Never Knew Existed
Kerry recently forwarded me this case study post from First Round on the early success of Credit Karma. More specifically, the article talks about how CEO Kenneth Lin made a daily habit of skimming Reddit. One day, the article explains, he found something that changed his life: A thread about credit monitoring kicked off by […]
Want More Customers? Here’s the Two Keys to Improving Your Company’s New Customer Acquisition Rate
New Customer Acquisition is often the top marketing priority for the average company. And the marketing costs associated with reaching that goal are often among the largest marketing expenses that company will face. Today I want to talk about two things you can do to improve your company’s new customer acquisition rate, and greatly decrease […]
How Much Does a Brand Ambassador Program Cost?
Organized brand ambassador programs are becoming more popular with companies, but there’s very little information out there about the prices companies can expect to pay for creating and maintaining a brand ambassador program. So I wanted to give you some information on pricing with this post. Let me state up front that the prices you […]
Your Complete Guide to Becoming a Rock Star Brand
Often when I talk to someone about or speak on Think Like a Rock Star, they will say ‘I love the concept, but we’re not Lady Gaga or Katy Perry. They are actual rock stars, we’re just a brand. We can’t have fans like they do.’ When I started writing the book, I set out […]
Five Signs Your Company is Ready For a Brand Ambassador Program
Just like not every company should be using social media, not every company should or can launch a Brand Ambassador program. There are certain conditions that need to exist within your company before you can start planning out taking the leap of launching a Brand Ambassador program. Here’s five things you should look for: 1 […]
In a Hyper-Connected World, Trust Is More Important Than a Sale
Years ago I spent a summer working as a vendor for a company that provided lawn care products to chains such as Lowe’s. I was very lucky in that my trainer was a professional landscaper. So instead of telling me how to sell the products, he understood his craft well enough to tell me how […]
What’s the Difference Between a Brand Ambassador Program and an Outreach Program?
Influencer Marketing and working with Brand Ambassadors are two of the hottest areas in marketing today, but they are completely different tactics often aimed at completely different audiences. So what’s the difference? A Brand Ambassador program is where the company and its customers (fans) have a sort of informal and ongoing relationship. Typically, the participants […]
The Secret to Doing Real-Time Content Marketing Well: Catch Opportunity When it Falls in Your Lap
If you’re a sports fan, you owe it to yourself to go back and watch the 2012 Daytona 500. The February race is NASCAR’s biggest event, and it annually kicks off the new season. In 2012, the Daytona 500 saw multiple rain delays that pushed it to primetime for the first time ever. NASCAR was […]
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