Proper planning is the easiest way to improve the efficiency of your campaign, program, or project. It’s imperative that you develop a clear strategy so that everyone involves understands precisely what they are doing, and what business outcomes they are working toward. In short, “Here’s what we are doing, here’s why it’s important”. That’s why […]
How to Structure a Welcome Pack For Your Brand Ambassadors
Recently, the Alabama Mountain Lakes Tourist Association launched its first Brand Ambassador Program. You can learn more about the program here. I’m now advising AMLTA on this program, and they sent me the Welcome Pack they are sending their Brand Ambassadors as they enter the program. I wanted to share the contents with you here […]
Macy’s Brand Ambassador Program Leverages its Employees as Influencers
Last year, Macy’s launched an employee brand ambassador program called #MacysStyleCrew with 20 associates. The idea was to let Macy’s employees turn to social media to promote and sell the store’s clothing and other items. Employees are incentivized by additional pay for sales they generate via social media. The program has shown promise, and was […]
Case Study: Patagonia’s Brand Ambassador Program Focuses on Product Design and Development Over Sales
Did you know Patagonia has a Brand Ambassador Program? Probably not, but the brand has had an ambassador program since at least 2000. This makes sense when you consider that Patagonia has never made advertising of any kind a priority for the brand. Patagonia founder Yvon Chouinard has often proudly proclaimed that the brand only spends […]