Last night, we had another great conversation at #ContentCircus on Twitter, this time discussing How to Create Buyer Personas For Your Content Strategy. Let’s jump into some of the key takeaways: So what is a buyer persona and why do they matter? A buyer persona is an abstract representation of your ideal customer. For your […]
How to Create Buyer Personas For Your Content Marketing Strategy
If you want to take your content strategy to the next level, one of the smartest moves you can make is to create a buyer persona(s) for the content you create. What is a buyer persona? A buyer persona is an abstract representation of your ideal customer/client/donor/partner. Ideally, your sales and marketing department will […]
Monday’s Marketing Minute: US Adults’ Digital Usage Up, Facebook DAU Down, Clubhouse’s ‘Oprah’ Moment?
Happy Monday, y’all! I hope you’re ready for an amazing week as we say goodbye to January and launch into February! Here’s a few stories I noticed to get your week off in the right track: eMarketer has found that US adults spent an extra hour with digital content in 2020. Now my first […]
Monday’s Marketing Minute: Buyer Personas, Online Food Sales Spiking, #ContentCircus Debut
Happy Monday, y’all! I hope you had a great weekend and are ready to close out 2020 with a bang! Here’s a few marketing and business stories I found that I think you will like: One of the themes I’ve been focusing on is how buyer behavior has changed in 2020, how your business […]